Colalife.org The story so far

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Presentation delivered by Simon Berry at NCVO's Information Management Confererence, November 2008

Published in: Technology, Business
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  • This is the story so far of the ColaLife campaign. The campaign is on-going and since it started in May this year it has achieved an amazing amount. Most significantly, it has engaged Coca-Cola at a global level. To do this it has used a selection of Web 2.0 technologies including Social Networks.
  • Colalife.org The story so far

    1. 1. The story so far Simon Berry ruralnet|uk and defra [email_address]
    2. 3. 4 Children a Minute 40 million since 1988
    3. 4. This is what ORS do < BEFORE v AFTER
    4. 16. http://uk.youtube.com/watch? v=bj24ofyfr6E
    5. 19. http://uk.youtube.com/watch? v=iewSJ6nTEv4
    6. 20. 7,000+ 67 280 270+ bookmarks 12+ banner ad carriers 2,750+ views 24 embeds 7th referrer *PLUS* <ul><ul><li>Project 10^100 </li></ul></ul><ul><ul><li>Facebook for Good </li></ul></ul>
    7. 21. Facebook Group Growth Third newsletter Fourth newsletter Inhabitat article (Kate) & website talkSPORT interview Dar Es Salaam Common Ground artcle El Mercurio article
    8. 22. What next? Tanzania meeting 25-25/11/08 Commitment to pilots Keep the support base growing MySpace? Bebo? etc?
    9. 23. Thank you! Simon Berry ruralnet|uk and defra [email_address] All offers of help will be gratefully received!
    10. 24. Photo credits: African children - oneVillage Initiative ORS child - Unicef Telex machine - Unknown Tanzania Street scenes - Rory McCann; Unknown; Geof Wilson Coca-Cola distribution collage - Tielman Nieuwoudt Others - ColaLife and/or Simon Berry

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