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B7: Beyond evaluation: Why knowing your impact is the only way to survive

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Slides from breakout session B7: Beyond evaluation: Why knowing your impact is the only way to survive, from the NCVO Annual Conference which took place on 16 April 2018.

Published in: Government & Nonprofit
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B7: Beyond evaluation: Why knowing your impact is the only way to survive

  1. 1. BEYOND EVALUATION: WHY KNOWING YOUR IMPACT IS THE ONLY WAY TO SURVIVE Dinner sponsors: Media partner: Headline sponsor: Lead sponsor: Digital partner: SPEAKERS LAURA ALCOCK-FERGUSON EXECUTIVE DIRECTOR, CAMPAIGN TO END LONELINESS SALLY CUPITT HEAD OF NCVO CHARITIES EVALUATION SERVICES
  2. 2. OUTLINE OF WORKSHOP 2 1. Introduction 2. Using evaluation for: o Improving what you do o Planning o Fundraising 3. Improving your evaluation 4. Increasing evaluation use
  3. 3. WHAT IS EVALUATION? Evaluation is systematic investigation to determine the outcomes of an initiative and the value that primary stakeholders place on activities and their outcomes. It helps us to identify outcomes against a clear understanding of an initiative’s aims, objectives and intended impact, and its theory of change. Adapted from Better Evaluation website
  4. 4. WHAT CAN BE EVALUATED?
  5. 5. 1. Make your work or services better 2. Plan differently 3. Become more sustainable 4. Involve/consult stakeholders 5. Communicate more effectively about what you do 6. Share learning EVALUATION CAN BE USED TO:
  6. 6. THE CAMPAIGN TO END LONELINESS Influencing policy and practice in statutory sector and civil society 100+ supporter organisations at launch 4 ‘coalition’ partners 1 member of staff THEN: FEB 2011 NOW: APRIL 2018 Influencing public behaviour, all three sectors 10,000+ supporters – people and organisations Changed governance 14 members of staff
  7. 7. • Instigated by our founder funder • Data from multiple stakeholders, including our own monitoring data • Formative and summative; multiple reports • Forced us to be clearer about the change we aimed to create • Provided opportunities for campaign messages, learning, fundraising and improving our work OUR EVALUATION WITH CES 2011- 2016
  8. 8. LEARNING POINTS • Data needed real time, not just final report • Data available in a range of ways • Many tactical changes need to be made immediately – can’t wait for strategic planning round • You need ‘time to kick it around’ • Need internal champions • Make evaluation integral part of planning, learning, improvement cycle USING EVALUATION TO IMPROVE YOUR WORK
  9. 9. LEARNING POINTS PLANNING YOUR EVALUATION: • Involve evaluators early • Involve multiple stakeholders • Regular comms between project manager and the evaluator • Flex where necessary • Build in contingency around evaluation plan USING EVALUATION IN PLANNING: • Collect as much evidence as possible against key outcomes • Evidence can be formal or informal • Evidence can help you: o identify what works and for whom; resource prioritisation o identify unmet need and new services needed o deliver better services
  10. 10. LEARNING POINTS Sharing warts and all • Can be helpful; show how dealing with learning points • Not all aspects of evaluation need to be used externally • OK to use evaluation for marketing, as long as don’t change the meaning of findings What funders want: • Sharing evaluation plans can be helpful, impressive and get shared understanding of your success measures • Find out level of detail needed, what type of evidence • Accessible and plain English • Involve your funders in your evaluation at the beginning • Remember that there may be multiple audiences within the funder USING EVALUATION FOR FUNDRAISING
  11. 11. • Time and resources • Build staff skills • Collaboration • Internal evaluation champion • Stakeholder participation • Don’t rely on a formal report • Real time data • Flexible approach to evaluation • Integrate evaluation and impact ENSURING EVALUATION IS USED
  12. 12. NEXT STEPS Reading: Our new impact section on Knowhow Nonprofit has information to help you develop effective impact and evaluation practices in your organisation knowhownonprofit.org/organisation/impact Contact us www.ncvo.org.uk/charities-evaluation-services Twitter: @CESOnline; Tel: 020 7520 3193 Email: ces@ncvo.org.uk Be part of the public campaign on loneliness: www.campaigntoendloneliness.org.uk

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