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A6: Digital and diversity: How to reach a wider audience

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Slides from breakout session A6: Digital and diversity: How to reach a wider audience, from the NCVO Annual Conference which took place on 16 April 2018.

Published in: Government & Nonprofit
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A6: Digital and diversity: How to reach a wider audience

  1. 1. DIGITAL AND DIVERSITY: HOW TO REACH A WIDER AUDIENCE CHAIR MEGAN GRIFFITH GRAY HEAD OF PLANNING, DIGITALAND COMMUNICATIONS, NCVO SPEAKERS BECCA BUNCE CO-DIRECTOR, IC CHANGE CAMPAIGN AND POLITICAL AND PARLIAMENTARY LEAD, INVOLVE CATHERINE JOYCE DIGITAL COMMUNICATIONS MANAGER, REFUGEE ACTION MELISSATHERMIDOR SOCIAL MEDIA MANAGER, NHS BLOOD ANDTRANSPLANT Dinner sponsors: Media partner: Headline sponsor: Lead sponsor: Digital partner:
  2. 2. MELISSA THERMIDOR SOCIAL MEDIA MANAGER, NHS BLOOD AND TRANSPLANT @MELISSATHERMS
  3. 3. ABOUT ME • I’m a GEMINI • I’m AMERICAN (New York, NY) • I’m a MUM • I’m a student • I started my career in publishing and spent several years working in India (Mumbai and Chennai) • Passionate about all things digital • Unicode member (I write emoji proposals) 😊 📝
  4. 4. CATHERINE JOYCE DIGITAL COMMUNICATIONS MANAGER, REFUGEE ACTION @JOYCECATHERINEM
  5. 5. REACHING OUT TO PEOPLE ON DIGITAL CHANNELS LESSONS FROM A YEAR OF TESTING FACEBOOK ADS
  6. 6. LESSON 1 BEGIN WITH THE END IN MIND
  7. 7. LESSON 2 STRONG FOUNDATIONS ARE THE KEY TO EVERYTHING
  8. 8. LESSON 3 IT’S ALL ABOUT CONTENT
  9. 9. Shared by Contentious, @contentiousltd https://contentious.ltd/how-content-is-your-content/
  10. 10. THANK YOU!
  11. 11. BECCA BUNCE CO-DIRECTOR OF THE IC CHANGE CAMPAIGN AND POLITICAL AND PARLIAMENTARY LEAD, INVOLVE @_BBUNCE
  12. 12. http://30thingstothinkabout.org/clicktivism-and-diversity/
  13. 13. WHEN WE ARE DESIGNING – WHO ARE WE DESIGNING WITH? • Who is in the space? • Who isn’t? • Why aren’t they in this space? • Why are/aren’t they returning? • What do they need to be in the space?
  14. 14. HOW CAN TECHNOLOGY BE ACCESSIBLE?
  15. 15. HOW CAN WE SHAPE TECHNOLOGY TO REACH NEW AUDIENCES - ONLINE AND OFFLINE?
  16. 16. WHAT ARE THE OPPORTUNITIES?
  17. 17. HOW TO SWITCH ON TWITTER IMAGE DESCRIPTIONS https://help.twitter.com/en/using-twitter/picture-descriptions Apple Android

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