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2020 tour morning presentation


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Setting the scene for our new strategy and Creating Confident, Supported and Informed Parents

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2020 tour morning presentation

  1. 1. NCT is the UK’s largest charity for parents1, 5 and 10 years aimsdelivered well ahead of schedule
  2. 2. Some of our recent successes…
  3. 3. In 2009-10 317branchessupported 117,500parentsMany new parents find branch events the first opportunity toget out of the house alone with a new baby and see theserelationships as a lifeline at this vital time
  4. 4. In 2009-10 there was a 40% increase in active volunteersMore branches are reaching larger numbers of parents throughantenatal and postnatal drop-ins, including for parents with specificsupport needs such as the 40 dads groups and 55 home birth groups
  5. 5. In 2009-10 1000NCT practitionerssupported216,750 parentsOver 1,000 NCT practitioners provided specific services to parentsincluding face to face support in structured classes and courses andvolunteer support via NCT Helpline
  6. 6. In 2009-10380,000 parentsreceived an NCTinformation sheetNCT produces fact based information sheets free for parents to assist themin making informed decisions about their birth and parenting choices. Theyare distributed via health and social care professionals, volunteers and NCTpractitioners as well as being available to download
  7. 7. In 2009-10 therewere 1,872,000visits to ourwebsiteNCT’s website is a key touch point for parents’ seeking information onservices and topics of concern and interest during the transition toparenthood. Popular pages include the Nearly New Sales finder, the Coursefinder and the Info Centre
  8. 8. In 2009-10715 healthprofessionalsreceived NCTtrainingNCT Professional’s training service provides bespoke training for healthprofessionals and Children’s Centre staff on a range of topics and training forMaternity Service Liaison Committees (MSLC) on effective partnership working
  9. 9. In 2009-1038,850 copies ofPerspective weredistributedPerspective, NCT’s publication for parent-centeredmidwifery, summarises news, research and evidence formidwives
  10. 10. We championedthe right ofparents to choiceof place of birthand goodpostnatal careOur Location, location, location campaign and Left to your own devicesresearch gained a great deal of media and political attention
  11. 11. We worked hardto achieve bettersupport forfeedingUnder the Equality Act, passed in April 2010, mothers cannot bediscriminated against, asked to leave a venue or treated unfavourablybecause they are breastfeeding when out and about in England and Wales
  12. 12. We invested inservices andsupport soevery parentcould access usNCT Shared Experiences Helpline offers callers who have had achallenging experience of pregnancy, birth or early parenthood the chanceto talk to a volunteer who has had a similar experience
  13. 13. We worked in newways and with newpartners to supportmore parentsMums2B Antenatal Drop-in Group for Young Parents in Leeds was setup in partnership with Women’s Health Matters and Leeds SocialServices. The service aims to provide information about birth and earlyparenthood and empower and support young parents through anetwork of peers, access to information, and support services
  14. 14. We have achieved a lot
  15. 15. There’s still a lot to do
  16. 16. Our 2020 vision “A world where parents are valued and supported to build a strong society, believing that a child’s early years significantlyimpact upon the future they help to shape.”
  17. 17. Let’s work together to reach 20 million parents by 2020
  18. 18. 20 20 20
  19. 19. 202020Setting the scene for our new strategy Sue Saxey & Belinda Phipps
  20. 20. Why a new strategy, why now?
  21. 21. How did we do it?
  22. 22. Why do we still need to be here?
  23. 23. The 2020 vision “A world where parents are valued and supported to build a strongsociety, believing that a child’s early years significantly impact upon the future they help to shape.”
  24. 24. 20 20 20
  25. 25. Let’s work together to reach 20 million parentsTogether we can, we will, do it
  26. 26. Making our vision reality for 20 million parents
  27. 27. BoundariesUK and Islands CharityLife-stage• The transition to parenthoodBeneficiaries• Short term beneficiaries, all expectant and new parents• Longer-term beneficiaries, children and society• Intermediates healthcare professionals, service providers and policy makersPositioning• Evidence and support for decisions
  28. 28. New strategic directions• Growth• Thought leadership• Partnership
  29. 29. New strategic directionsGrowth• Reaching more parents• Diversifying our offer and our reachThought leadership• Solving the dilemmas parents face• Creating breakthrough solutions• Changing the context in which people parentPartnership• Grow through contracts and joint-working• Provide solutions for or with others
  30. 30. Five strategic themes1. Confident parents2. Supportive services3. Positive image of parenthood4. High-quality information5. An efficient organisation
  31. 31. ParentsServices Parents Society Perceptions NCT Vision Babies and children Evidence Efficient NCT
  32. 32. The first steps 2011-12 Preparing the ground
  33. 33. 2011-2012• Define Transition to Parenthood and name it• Raise our profile as the TTP charity• Raise our profile as a thought leader• Define supported and informed parents• Develop NCT service scope and curriculum• Define evidence based and parent centred
  34. 34. 2011-2012 and you• A period of consultation and clarification• And business as usual
  35. 35. Creating Confident, Supported and Informed Parents Belinda Phipps Chief Executive
  36. 36. What this involves• Reaching 20 million people who are becoming parents• Making a difference to all of them
  37. 37. Make contact and keep in touch• Each month 60,000 women and their partners discover they are to become parents• Each month 50,000 of them do not go on NCT’s database and so we can’t support them
  38. 38. Make contact and keep in touch• Extending our geographical and social reach to be there for all parents - in all four countries, all regions, urban and rural, mainland and on our islands, younger, older, all social groups, cultures, origins and circumstances
  39. 39. Be the first port of callBe Known• Strong local branches with a visible presence• Warm recommendation from healthcare professionals and past users• Positive public profile• There from childhoodBe easy to reach• Single NCT helpline with options• Web-based NCT info-centreHave a friendly F A C EBe sticky
  40. 40. Fill the Gaps
  41. 41. We hope you enjoyed the presentation Please give us your feedback online s/GLGXPF7