It’s about honesty. It’s about knowledge. It’s about time.

Sexual Health Message
Framework for the Public
Goals of the Message Framework
• To promote sexual health among general
public and encourage conversation
• To deliver con...
What is the Message Framework?
• A series of general and specific talking points
• Narrative, one page version for public
...
How Can You Use It?
• Media interviews/outreach

• Incorporate into your materials, website content, and
programs
• Promot...
Which Definition was the Winner?
• “Being sexually healthy means being able to enjoy a
healthy body, peace of mind, and sa...
Our New Definition
• To broaden appeal to both men and women, modified
the 1st choice to:
– “Being sexually healthy means ...
Most Appealing Benefits of Good
Sexual Health
• “Healthy Body” more appealing than “avoid STIs and
unplanned pregnancies.”...
Importance of Action Steps
• We will promote all of them; all considered
important by us and the public.
• Modified “Choos...
How Should We Address the Biggest
Challenges Identified by Public?
• Top challenges include building positive
relationship...
Draft Message Frameworks
• Grounded in expertise of CAG and audience
research
• Words carefully developed and tested

• Se...
Overview of Message Frameworks
#1. Our Definition
#2. Benefits of Good Sexual
Health
#3. Five Action Steps
#4. Overall Sex...
Sexual health is
a key part of
our overall
health and wellbeing.

What is
Sexual Health?

It is important
no matter your
a...
Overall Benefits of Good Sexual Health
There are many
benefits to taking care
of your sexual health

Feeling Good
About Yo...
Five Action Steps to Good Sexual Health
Take charge of your sexual
health. These five action
steps can help you achieve
go...
Sexual Health Message Framework
Being sexually healthy means being
able to enjoy a healthy body, a
satisfying sexual life,...
Value yourself and decide what is right for you
Action Steps
Value yourself—what’s on the
inside and outside, including yo...
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Sexual Health Message Framework for the Public

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Sexual Health Message Framework for the Public

  1. 1. It’s about honesty. It’s about knowledge. It’s about time. Sexual Health Message Framework for the Public
  2. 2. Goals of the Message Framework • To promote sexual health among general public and encourage conversation • To deliver consistent, positive messages • To motivate, enable, and encourage consumers to take action It’s about honesty. It’s about knowledge. It’s about time. It’s about honesty. It’s about knowledge. It’s about time. It’s about honesty. It’s about knowledge. It’s about time.
  3. 3. What is the Message Framework? • A series of general and specific talking points • Narrative, one page version for public • Designed to provide core content for communications • Can be tailored to reach your audiences It’s about honesty. It’s about knowledge. It’s about time. It’s about honesty. It’s about knowledge. It’s about time. It’s about honesty. It’s about knowledge. It’s about time.
  4. 4. How Can You Use It? • Media interviews/outreach • Incorporate into your materials, website content, and programs • Promote in presentations • Include in social media content • Make available to the public (brochure, website, etc.) It’s about honesty. It’s about knowledge. It’s about time. It’s about honesty. It’s about knowledge. It’s about time. It’s about honesty. It’s about knowledge. It’s about time.
  5. 5. Which Definition was the Winner? • “Being sexually healthy means being able to enjoy a healthy body, peace of mind, and satisfying relationships.” • Top choice for all, but more popular among women than men. • Men (and women) also like concepts of “enjoying your sexuality” and “satisfying sexual life.” It’s about honesty. It’s about knowledge. It’s about time. It’s about honesty. It’s about knowledge. It’s about time. It’s about honesty. It’s about knowledge. It’s about time.
  6. 6. Our New Definition • To broaden appeal to both men and women, modified the 1st choice to: – “Being sexually healthy means being able to enjoy a healthy body, a satisfying sexual life, positive relationships, and peace of mind.” • The definition includes most appealing benefits to the public. • “Being able to” allows for flexibility; all elements not mandatory to be sexually healthy, e.g. having relationships. It’s about honesty. It’s about knowledge. It’s about time. It’s about honesty. It’s about knowledge. It’s about time. It’s about honesty. It’s about knowledge. It’s about time.
  7. 7. Most Appealing Benefits of Good Sexual Health • “Healthy Body” more appealing than “avoid STIs and unplanned pregnancies.” • “Healthy Body” more comprehensive (includes sexual functioning, health and well-being, and avoiding diseases). • Disease avoidance, particularly HIV and STIs, really matters, but will be addressed within “Healthy Body” context. • Some benefits more relevant to those not in a relationship and/or to younger audiences (e.g. avoid STIs and avoid unplanned pregnancies). It’s about honesty. It’s about knowledge. It’s about time. It’s about honesty. It’s about knowledge. It’s about time. It’s about honesty. It’s about knowledge. It’s about time.
  8. 8. Importance of Action Steps • We will promote all of them; all considered important by us and the public. • Modified “Choose partners who treat you well” to add “Choose partners who treat you well, and treat them well.” • Interestingly, lowest ranked step was “Get regular sexual health care.” Might need added emphasis in our communications. It’s about honesty. It’s about knowledge. It’s about time. It’s about honesty. It’s about knowledge. It’s about time. It’s about honesty. It’s about knowledge. It’s about time.
  9. 9. How Should We Address the Biggest Challenges Identified by Public? • Top challenges include building positive relationships, choosing partners, and valuing one’s self. • Beyond message framework, how should coalition address these action steps moving forward? It’s about honesty. It’s about knowledge. It’s about time. It’s about honesty. It’s about knowledge. It’s about time. It’s about honesty. It’s about knowledge. It’s about time.
  10. 10. Draft Message Frameworks • Grounded in expertise of CAG and audience research • Words carefully developed and tested • Series of ten frameworks – I will highlight the first five • Will be used in message training to come It’s about honesty. It’s about knowledge. It’s about time. It’s about honesty. It’s about knowledge. It’s about time. It’s about honesty. It’s about knowledge. It’s about time.
  11. 11. Overview of Message Frameworks #1. Our Definition #2. Benefits of Good Sexual Health #3. Five Action Steps #4. Overall Sexual Health Message Framework #5. Detailed Benefits of Good Sexual Health #6. Value yourself and decide what’s right for you #7. Choose partners who treat you well, and treat them well #8. Build positive relationships #9. Get smart about your body and protect it #10. Get regular sexual health care It’s about honesty. It’s about knowledge. It’s about time. It’s about honesty. It’s about knowledge. It’s about time. It’s about honesty. It’s about knowledge. It’s about time.
  12. 12. Sexual health is a key part of our overall health and wellbeing. What is Sexual Health? It is important no matter your age or the relationships you choose. Being sexually healthy means being able to enjoy a healthy body, a satisfying sexual life, positive relationships, and peace of mind. It also means taking care of yourself and your partners. Talking openly and honestly with your partners and healthcare providers is key. Sex is a natural part of life; it can bring you pleasure, intimacy & joy. #1
  13. 13. Overall Benefits of Good Sexual Health There are many benefits to taking care of your sexual health Feeling Good About Yourself and Having Peace of Mind A Satisfying Sexual Life Positive Relationships A Healthy Body #2
  14. 14. Five Action Steps to Good Sexual Health Take charge of your sexual health. These five action steps can help you achieve good sexual health. Value who you are and decide what’s right for you Get regular sexual health care Get smart about your body and protect it Choose partners who treat you well and treat them well Build positive relationships #3
  15. 15. Sexual Health Message Framework Being sexually healthy means being able to enjoy a healthy body, a satisfying sexual life, positive relationships, and peace of mind. Benefits of Good Sexual Health: •Positive Relationships •Feel Good About Yourself and Have Peace of Mind •A Healthy Body •A Satisfying Sexual Life Five Action Steps to Good Sexual Health: •Value yourself and decide what’s right for you •Choose partners who treat you well and treat them well •Build positive relationships •Get smart about your body and protect it •Get regular sexual health care #4
  16. 16. Value yourself and decide what is right for you Action Steps Value yourself—what’s on the inside and outside, including your body and sexual identity. Benefits Understand what you want before you get involved with someone. Be in control of your sexual choices. • Feel comfortable with yourself, your body, and your sexual identity. • Feel confident. • Have peace of mind, and reduce stress, worry, or regrets. • Have a sex life that’s right for you and your partners. • Think about what you want—define your personal values, desires, and boundaries. These might change over time. • Enjoy a pleasurable sex life. Recognize that we are all sexual beings; it’s a natural part of life Know that sex can bring you pleasure, intimacy, and joy. #6

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