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NCM Generic Presentation 2009

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NCM Generic Presentation 2009

  1. 1. Your Connection to the New Super-Consumer: ”The Ruralpolitan” Presented To “” National Country Market
  2. 2. Reach Customize Your Buy Engaging Editorial • • Loyal Following • Cost Efficient
  3. 3. The NCM Family of Magazines Providing With each Distributed to a Paired With Leading to a Massive Reach Customized Buy Engaging Editorial Loyal Following Cost-Efficient Marketing Plan!
  4. 4. Reach • 24 Magazines • 8.4 Million Circulation • 21 Million Readers • 34 States • Larger Circulation than <competitive pub>
  5. 5. Customize Your Buy Statewide Regional National • •
  6. 6. Customize Your Buy Total Circulation: 8,459,490 • Alabama Living - 375,000 • Rural Arkansas - 362,000 • Colorado Country Life - 184,000 • Florida Magazine - 229,000 • GEORGIA Magazine - 524,280 • Illinois Country Living - 176,000 • Kentucky Living - 503,800 • Louisiana Country - 120,000 • Michigan Country Lines - 252,000 • Today In Mississippi - 460,865 • Rural Missouri - 542,000 • Rural Electric Nebraskan - 68,000 • Carolina Country - 660,000 • North Dakota Living - 86,500 • Country Living - 293,824 • Oklahoma Living - 310,500 • PENN Lines - 149,800 • Ruralite - 369,121 • Living in South Carolina - 470,000 • The Tennessee Magazine - 545,000 • Texas Co-Op Power - 1,180,000 • Cooperative Living - 390,000 • Wisconsin Energy Coop News - 168,000 • WREN Magazine - 39,800
  7. 7. Engaging Editorial Home Travel • • Garden Energy Efficiency Food • • Local Events •
  8. 8. Loyal Following • 87% Read 3 of the Last 4 Issues • 77% Read 4 of the Last 4 Issues • Avg. Time Spent Per Issue: 42 Minutes
  9. 9. Cost Efficient • Lowest CPM in the Farm and Rural category • Largest Circulation in the Farm and Rural Market
  10. 10. • Business Reply Cards Insert Opportunities • Premium Positioning
  11. 11. Advertising Opportunities • Display Advertising • Cooperative Advertising Sections • Business Reply Cards • Reader Response Services
  12. 12. The Ruralpolitan From National Country Market October 2007 and December 2004 Reader Profile Studies, MRI Custom Research Division • 74% Took A Domestic Trip Last Year That’s Over 15 Million Potential Visitors! • 47% Took 4 Or More Trips/Vacations • 63% Of Readers Stayed in a Hotel/Motel • 28% of Readers Spent $2,000 or More on Travel • 15% of Readers Spent $3,000 or More on Travel During their Vacation… • Our Readers Average 6 Trips Per Person That’s Over 9.9 Million Potential Visitors!
  13. 13. Destinations From National Country Market October 2007 and December 2004 Reader Profile Studies, MRI Custom Research Division • 58% Will Visit Friends/Relatives • 58% Are Off To Sightsee • 51% Are Ready To Shop • 37% Are Going To The Beach • 29% Will Visit National Parks • 22% Are Gone Fishing • 10% Will Be Golfing
  14. 14. The Ruralpolitan From National Country Market October 2007 and December 2004 Reader Profile Studies, MRI Custom Research Division • 94% Home Ownership Average Lot Size is 20 Acres! • 92% Own Lawn Mowers • 2 Million Readers Will Buy A Riding Lawn Mower • 1.35 Million Readers Will Buy A Chainsaw • 803,000 Readers Will Buy A Tiller In the next 12 Months.. • 68% Own Chainsaws • 11% Own Chippers/Shredders • 634,000 Readers Will Buy A Utility Vehicle • 317,000 Readers Will Buy A Chipper/Shredder
  15. 15. Activities From National Country Market October 2007 and December 2004 Reader Profile Studies, MRI Custom Research Division • 60% Are Gardeners • 39% Are Fishermen • 22% Are Hunters • 22% Are ATV Users • 94% Shop At Wal-Mart • 72% Shop At Lowes Where They Shop: • 62% Shop At Home Depot • 41% Shop At Ace Hardware
  16. 16. The Ruralpolitan From National Country Market October 2007 and December 2004 Reader Profile Studies, MRI Custom Research Division • 19% Are Likely To Buy A Vehicle In The Next 12 months That’s Over 4 Million Potential Buyers! • 42% Own 3 Or More Automobiles • 68% Of Readers Own a Car or Sedan • 34% Of Readers Own a Pickup Truck • 24% Of Readers Own a Sports Utility Vehicle • 11% Of Readers Own a Mini-Van Ownership:
  17. 17. Prescription Medication From National Country Market October 2007 and December 2004 Reader Profile Studies, MRI Custom Research Division Our Readers take Medication for… • 42% for Hypertension/High Blood Pressure • 37% for Allergy/Hay Fever • 28% for High Cholesterol • 27% for Heartburn • 18% for Arthritis/Rheumatism • 12% for Diabetes
  18. 18. In Summary: National Country Market publications comprise the largest network of consumer publications in the U.S., reaching over eight million households on a monthly basis. These magazines have been a family tradition for 50 years or more and share a longstanding bond of mutual trust and interdependence with their readers. No other magazine or group of magazines reaches as deeply into our unique non-urban market. NCM reaches people.
  19. 19. National Country Market 8.4 Million Homes 21 Million Readers Presented To “”

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