You carry your leadership brand with you throughout your professional life.
Let’s start with entry into a new organization or role. You and the hiring manager are looking for a good match between the role requirements and the candidate. Also a part of the good match is the right fit in terms of the environment. Team based, hierarchical org, Let’s say you find a role you think is a good match for your skills and interests and the org is a good place for you to be. Now you apply for the role to find out more about the opportunity and the organization.
This is your first opportunity to present yourself to a potential new employer or boss. All three of these tell a story about you. They should deliver a consistent message about you.
How many of you have an updated resume right now? How often should you update it? When is a good time to update your resume? Does your resume accurately reflect your brand?Email address contact infoFont that can be easily readDon’t use company jargon
Your Leadership Brand Image Pick an image that represents your current work situation or where you are in your career. Image portrays something about how you see yourself professionally as well as how you think others would see you.
Your Leadership Brand Image Share with a partner why you chose the image. What does the image “say” about you? Partner shares what they see in the image.
Your Leadership Brand Image How does what you see in the image connect with what you’re doing and how you’re connecting with others when doing your best work? Select three words that would be your brand tagline
Employment Life Cycle Exit In Role(s) Entry/New hire
Selection Criteria Key competencies/skills for the role Fit with the company culture and group
What is the first impression youpresent to an employer?
Resumes Clear and concise Check format if submitting online Accomplishments/results Relevant to the job for which you are applying Accurate updated information Spell check please!
Interviews Scheduling – voicemail message & email address Appearance or phone presence Demonstrate you did your homework What is your goal in obtaining this role? Show interest in the organization and the role Turn off your cell, bring a pen, make eye contact Post interview follow-up
Background Checks Will your past behavior haunt you? References – what would they say? Former employers Online presence - Does it help or hinder you? Facebook/Twitter LinkedIn Six degrees of separation
Your Leadership Brand On the Job Describe a colleague you valued the most. Who would you always say you wanted to work with? If you manage – describe the employee you valued the most and why.
Your Leadership Brand On the Job Performance Approach to the work Relationships Reviews
Keys for Success Building and maintaining relationships Managing Change Problem solving – solution seeker Demonstrating initiative Accountability/dependability Learning agility Innovation/creativity Multiple roles/tasks
Moving ahead Know your career goals Take on more responsibility Network-outside & inside your org. Informational interviews Act and look the part for the next role Build your professional reputation
Leaving/exit strategy What legacy do you want to leave? Current employers = future references Leave a positive lasting impression.