Your Leadership Brand


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Your Leadership Brand

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  • You carry your leadership brand with you throughout your professional life.
  • Let’s start with entry into a new organization or role. You and the hiring manager are looking for a good match between the role requirements and the candidate. Also a part of the good match is the right fit in terms of the environment. Team based, hierarchical org, Let’s say you find a role you think is a good match for your skills and interests and the org is a good place for you to be. Now you apply for the role to find out more about the opportunity and the organization.
  • This is your first opportunity to present yourself to a potential new employer or boss. All three of these tell a story about you. They should deliver a consistent message about you.
  • How many of you have an updated resume right now? How often should you update it? When is a good time to update your resume? Does your resume accurately reflect your brand?Email address contact infoFont that can be easily readDon’t use company jargon
  • Cell phone calls, eating, arriving late, angerVoicemail message
  • Now you’ve landed that dream job and you are in role. Does this description match the leadership brand you created for yourself in the first activity?
  • Why do you want this role?, have a game plan
  • We miss her but she is a reminder to us of what leadership is all about.
  • Your Leadership Brand

    1. 1. NCLA October 6, 2011 Kathy SchaftleinCenter for Creative Leadership
    2. 2. Your Leadership Brand What is it?
    3. 3. Your Leadership Brand Image Pick an image that represents your current work situation or where you are in your career. Image portrays something about how you see yourself professionally as well as how you think others would see you.
    4. 4. Your Leadership Brand Image Share with a partner why you chose the image. What does the image “say” about you? Partner shares what they see in the image.
    5. 5. Your Leadership Brand Image How does what you see in the image connect with what you’re doing and how you’re connecting with others when doing your best work? Select three words that would be your brand tagline
    6. 6. Employment Life Cycle Exit In Role(s) Entry/New hire
    7. 7. Selection Criteria Key competencies/skills for the role Fit with the company culture and group
    8. 8. What is the first impression youpresent to an employer?
    9. 9. Candidate “Brand Presence” Resume Interviews Background checks
    10. 10. What is the purpose of a Resume?
    11. 11. Resumes Clear and concise Check format if submitting online Accomplishments/results Relevant to the job for which you are applying Accurate updated information Spell check please!
    12. 12. Interviews Scheduling – voicemail message & email address Appearance or phone presence Demonstrate you did your homework What is your goal in obtaining this role? Show interest in the organization and the role Turn off your cell, bring a pen, make eye contact Post interview follow-up
    13. 13. Background Checks Will your past behavior haunt you? References – what would they say? Former employers Online presence - Does it help or hinder you?  Facebook/Twitter  LinkedIn  Six degrees of separation
    14. 14. Your Leadership Brand On the Job Describe a colleague you valued the most. Who would you always say you wanted to work with? If you manage – describe the employee you valued the most and why.
    15. 15. Your Leadership Brand On the Job Performance Approach to the work Relationships Reviews
    16. 16. Keys for Success Building and maintaining relationships Managing Change Problem solving – solution seeker Demonstrating initiative Accountability/dependability Learning agility Innovation/creativity Multiple roles/tasks
    17. 17. Moving ahead Know your career goals Take on more responsibility Network-outside & inside your org. Informational interviews Act and look the part for the next role Build your professional reputation
    18. 18. Leaving/exit strategy What legacy do you want to leave? Current employers = future references Leave a positive lasting impression.
    19. 19. Mary SchwartzCCL Senior Librarian 1993-2011