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Use of Social Marketing & Social Media to Promote Recycling in NC Kelley Dennings NC Division of Pollution Prevention and ...
 
 
 
Surveys Date Audience Location Number Demographics 2007 Surveys - Spring 8 colleges and youth groups throughout NC Cary, C...
Brand Recognition
 
 
<ul><li>Social Marketing </li></ul><ul><ul><li>Identifying barriers </li></ul></ul><ul><ul><li>Developing a strategy </li>...
Web 2.0 - “It’s not an audience, it’s a community” <ul><li>What does Social Media Do? </li></ul><ul><li>Becomes a collabor...
“ The most frequently cited benefit of the Internet was in helping people tap into [their] social networks”. - Susannah Fo...
 
 
 
 
 
Can social media change behavior?
3 Dorms Participated
Recycling Containers
UNC Charlotte’s Facebook Page
Percent Change in Material Collected
How do you get news/info?
<ul><li>Recorded webinar about how to start using social media -  http://www.re3.org/coordinators.htm </li></ul><ul><li>Co...
Johnston County Lee County Mecklenburg County NC Beverage Association NC State Orange County Raleigh Sonoco UNC Charlotte ...
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Use of Social Media to Promote Recycling In NC and at UNCC

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This presentation was given at the SWANA Blue Box Conference in Charlotte, NC on 2/8/10. Contact Kelley at re3.org@gmail.com for more information.

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Use of Social Media to Promote Recycling In NC and at UNCC

  1. 1. Use of Social Marketing & Social Media to Promote Recycling in NC Kelley Dennings NC Division of Pollution Prevention and Environmental Assistance
  2. 5. Surveys Date Audience Location Number Demographics 2007 Surveys - Spring 8 colleges and youth groups throughout NC Cary, Charlotte, Hickory, New Bern, Raleigh, Wilson, Wingate 341 58% female, 40% male, 33% between 11-18, 49% between 19-23 2008 Surveys - Spring 5 outreach events all in the Triangle area Cary, Raleigh, Durham 304 53% female, 46% male, 16% under 18, 46% between 18-34 2008 Surveys – Summer 3 baseball events Asheville, Hickory, Kinston 81 63% female, 27% male, 35% between 18-34 2008 Surveys – Fall 12 day NC State Fair Raleigh 1237 64% female, 34% male, 20% between 18-34, 31% between 35-50 2009 Surveys – Spring 4 outreach events all in the triangle area Cary, Raleigh, Durham 387 70% female, 30% male, 29% under 18, 40% between 18-21, 10% between 22-25
  3. 6. Brand Recognition
  4. 9. <ul><li>Social Marketing </li></ul><ul><ul><li>Identifying barriers </li></ul></ul><ul><ul><li>Developing a strategy </li></ul></ul><ul><ul><li>Conducting a pilot </li></ul></ul><ul><ul><li>Evaluating the strategy </li></ul></ul>
  5. 10. Web 2.0 - “It’s not an audience, it’s a community” <ul><li>What does Social Media Do? </li></ul><ul><li>Becomes a collaborative platform </li></ul><ul><li>Harnesses collective intelligence </li></ul><ul><li>Enables everyone to be a content creator </li></ul><ul><li>Provides greater access to knowledge </li></ul><ul><li>Encourages media multiplexity </li></ul><ul><li>Expands and manages social networks </li></ul><ul><ul><li>Craig Lefebvre </li></ul></ul>
  6. 11. “ The most frequently cited benefit of the Internet was in helping people tap into [their] social networks”. - Susannah Fox Infovark
  7. 17. Can social media change behavior?
  8. 18. 3 Dorms Participated
  9. 19. Recycling Containers
  10. 20. UNC Charlotte’s Facebook Page
  11. 21. Percent Change in Material Collected
  12. 22. How do you get news/info?
  13. 23. <ul><li>Recorded webinar about how to start using social media - http://www.re3.org/coordinators.htm </li></ul><ul><li>Copy of this presentation on SlideShare - http://www.slideshare.net/ncdenr </li></ul><ul><li>Copy of 12/09 Resource Recycling article about RE3.org’s use of social media - http://www.re3.org/coordinators.htm </li></ul>Resources
  14. 24. Johnston County Lee County Mecklenburg County NC Beverage Association NC State Orange County Raleigh Sonoco UNC Charlotte UNC Greensboro Waste Industries Wayne County Alcoa APR Asheville Brunswick County Cary Catawba County Chatham County Duke Energy ECVC Greensboro Green Pieces Recycling FCR Iredell County

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