Tom Beall: NCC Let's Talk About Chlamydia

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Introduction of "Let's Talk about Chlamydia" panel by Tom Beall, Managing Director, Global Director of Social Marketing, Ogilvy Public Relations Worldwide

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Tom Beall: NCC Let's Talk About Chlamydia

  1. 1. Let’s Talk About Chlamydia National Chlamydia Coalition December 3, 2009
  2. 2. Our Session Objectives <ul><li>Explore effective communications about Chlamydia for adolescents/young adults, healthcare providers, and parents </li></ul><ul><li>Discuss challenges and strategies for overcoming barriers to effective communications </li></ul><ul><li>Identify ways to increase reach and effectiveness of our communications </li></ul>
  3. 3. Our Panelists <ul><li>Elizabeth Schroeder, Ed.D., M.S.W., Executive Director, ANSWER , Rutgers University </li></ul><ul><li>Yolanda Wimberly, M.D., M.Sc., Assistant Professor of Clinical Pediatrics, Morehouse School of Medicine </li></ul><ul><li>Mara Leff, George Washington University Undergraduate, Partnership for Prevention Intern </li></ul><ul><li>Tom Beall, M.H.S.A., Managing Director, Global Social Marketing Practice, Ogilvy Public Relations Worldwide </li></ul>
  4. 4. Talking Effectively About STDS, We’ve Come A Long Way
  5. 5. Talking Effectively About STDS, We’ve Come A Long Way
  6. 6. Talking Effectively About STDS, We’ve Come A Long Way
  7. 7. Talking Effectively About STDS, We’ve Come A Long Way
  8. 8. Talking Effectively About STDS, We’ve Come A Long Way
  9. 9. What Do Effective Communications Need to Do? <ul><li>Inform </li></ul><ul><li>Generate interest </li></ul><ul><li>Establish relevance </li></ul><ul><li>Raise importance </li></ul><ul><li>Educate </li></ul><ul><li>Prompt and support action </li></ul>
  10. 10. Essential Ingredients of Effective Communications <ul><li>Factual, science-based information </li></ul><ul><li>Emotional connection </li></ul><ul><li>A clear call to action </li></ul><ul><li>Audience-centered </li></ul>

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