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Social Media’s Role in Campus Safety: What, Why, and What Now?

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In this presentation hosted by the National Center for Campus Public Safety (NCCPS), Dr. Gary J. Margolis – founder and CEO of Social Sentinel, Inc., co-founder and director of Margolis Healy, and former University of Vermont police chief – discusses alerts to threats shared socially and bringing the digital conversation into your campus safety operations. Gary also provides insight into what happened in 2016 when the American Civil Liberties Union raised concerns with the largest social media services over law enforcement’s use of their data to monitor users’ social media posts, and discusses how campus officials can receive threat alert information.

Published in: Education
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Social Media’s Role in Campus Safety: What, Why, and What Now?

  1. 1. Alerts to Threats Shared Socially Bringing the digital conversa5on into your safety opera5ons
  2. 2. The National Center for Campus Public Safety Dr. Gary J. Margolis •  Founder & CEO, Social Sen5nel, Inc. •  Co-Founder & Director, Margolis Healy •  Former Police Chief, University of Vermont 2
  3. 3. The National Center for Campus Public Safety 3 Learning Objec5ves •  Understand the difference between monitoring social media and receiving alerts to threats shared publicly; •  Iden5fy what you can do to balance public safety with the rights of individuals to speak, gather, and protest; and •  Flag the employee training and procedural issues your Opera5ng Procedures must address when incorpora5ng alerts to threats into your public safety program
  4. 4. The National Center for Campus Public Safety 4 Consider This… With respect to the digital conversa5on, what is our campus doing to balance the inherent right of our community to a safe environment with the rights and expecta5ons of social media users?
  5. 5. The National Center for Campus Public Safety 5 Social Listening Has Evolved
  6. 6. The National Center for Campus Public Safety 6 Why Monitoring DOESN’T Work •  It is inefficient •  Your team might employ inconsistent search strategies or target individuals •  Do you have staff to sit in front of a computer si_ing through posts? •  Does your community want to be monitored? Under what circumstances?
  7. 7. The National Center for Campus Public Safety 7 Issues Raised by the ACLU •  Targe5ng and Surveilling individuals or groups (via geo or hashtags) •  Inconsistent procedures and ac5ons •  U5lizing a service without documented Opera5ng Procedures •  Lack of community transparency •  No plan or procedure for oversight
  8. 8. The National Center for Campus Public Safety 8 What DOES Work •  Targe5ng threats (via linguis5c and behavioral searches) •  Receiving alerts (cause is already established vs searching) •  Leveraging experts in behavioral linguis5cs •  Gefng beyond the geofence •  Community transparency •  Documented Opera5ng Procedures
  9. 9. The National Center for Campus Public Safety 9 Unique Features •  Local+™ Ability to ID locally relevant threats from global content without targe5ng individuals •  Sen5nel Search™ Library Leveraging refined keywords and behavioral key phrases developed by safety and linguis5cs experts •  Educa5on and Safety Focus We are campus safety and security experts
  10. 10. The National Center for Campus Public Safety 10 How it Works Publicly available social media posts scanned for threats RMap used to ID locally relevant content (Local+, Geotags, previous trends and ac5ons, etc.) End User follows exis5ng Opera5ng Procedures to assess and address threat Alert Central module sends alerts of imminent threat to designated officials for review
  11. 11. The National Center for Campus Public Safety 11
  12. 12. The National Center for Campus Public Safety 12 QUESTIONS ABOUT ALERTS?
  13. 13. The National Center for Campus Public Safety 13 You Need Opera5ng Procedures! •  Define user roles and permissions at the USER level •  Specify how the system CAN and CAN’T be used •  Iden3fy a clear chain of command and implement an oversight process •  Document boundaries placed around scans •  Align how you will handle alerts with your current Opera5ng Procedures •  Perform and document annual training •  Document who is authorized to use the system
  14. 14. www.margolishealy.com www.nccpsafety.org info@nccpsafety.org 1.866.817.5817 www.bja.gov
  15. 15. The National Center for Campus Public Safety SOCIAL SENTINEL, INC. www.socialsentinel.com 802-861-1375 gmargolis@socialsentinel.com 15

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