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BusinessWise April 2011


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BusinessWise April 2011

  1. 1. Page 1 BusinessWise April 2011 / Spring Edition In this Edition New York Study Chinese New Enterprise Trip / p2 Year / p5 Scheme helps students launch into business / p6Businesswise/ April 2011 / Spring Edition News Flash / “we& Drink:shape theWorld - Pg 3 Food CAN Tomorrow’s ____________________________ future” Dr Ian Brooks, Dean of Northampton Business School, comments: “I am pleased to report outcomes from both the Sunday Times and the Independent newspaper league tables for 2010. The Northampton Business School (NBS) was ranked in the top half of all UK university business schools for its Business provision, including a top half ranking for the employability of its graduates, by the Sunday Times and holds a top third position for student satisfaction. Surpassing even these notable achievements, our Accounting and Finance provision was adjudged 8th best in the country (out of 80 universities) by its students, while its Management provision was ranked 4th (out of 73 universities). These outcomes reflect the emphasis NBS places on the quality of teaching, support for students and the relevance of its courses.” Students visit FT Helping residents 20 MBA and Year 1 students from Northampton Business of Corby into work School, as well as academics Adrian Pryce and Grahame On the 4th March 2011, our Enterprise Coaching Team were Fallon, visited The Financial Times head office and print works delighted to take possession of a vacant shop in Corporation as part of a trip coordinated with the Northampton Global Street, Corby for the launch of the Corby Job Club. The shop, Business Student Society network. The group were pleased to which has been donated by Land Securities, was officially meet Peter Whitehead, Editor of the Executive Appointments opened by The Worshipful Mayor, Councillor Marianne Taylor section of the FT, who is from Northampton, at the FT’s head and eight partners supported the initiative: office overlooking the City of London. Job Centre Plus Connexions Neighbourhood Learning Citizens Advice Bureau Business Link Enterprise Coaching Corby Borough Council – Benefits Office Tresham Youth Training The venue provides a much needed drop in facility for the residents of Corby. For further information, please contact
  2. 2. Page 2 BusinessWise April 2011 / Spring Edition New York Study Trip At the end of January, 43 undergraduate marketing students from Northampton Business School set off on the annual study trip to New York. Undeterred by the weather forecasts which promised temperatures of -16 ˚C and heavy snow, our expeditionary team packed extra woolly socks and headed off across the Atlantic. After a day of acclimatisation and orientation, and the realisation that it really was VERY cold and one pair of woolly socks was not enough, the study tour got under way. Bright and early on Monday morning, we found ourselves in the competent hands of our fast-talking, fast-walking New York guides for the study tours. Divided into two groups based on course discipline, the Business/Marketing tour and the Fashion/Retail tour set off around Manhattan at a cracking pace. The Business/Marketing tour included the excellent Kaleidoscope where the students found out about how clients like Toyota, Pepsi, Intel and Microsoft managed their brand using live events and product launches. Also on the itinerary Mediavest and MEC Global (Twice voted Adweek’s and Advertising Age’s Global Media Agency of the Year). In contrast, on the visit to the NYC Parks & Recreation, the Parks Commissioner and members of his marketing team explained how they work with public and private agencies to manage a huge roster of events in the city’s green spaces. Kate Pascoe, who managed the majority of the organisation and negotiation for the expedition commented: “Our ground partners in New York designed a great itinerary again this year – I’m always impressed by the seniority of the people that are prepared to give up their valuable time to speak to students – I think the fact we are from the UK helps a lot.” The Fashion/Retail group got behind the scenes at Club Monaco where they saw the way merchandising layouts are store tested prior to roll out to the group. They went on to Anthropologie to see how they perfect the compelling and unusual shopping experience that defines the brand. Big brands were the order of the second day of the study tours – including a visit to Niketown where students learned about their merchandising and retail strategy as well as their commitment to greener practices and sustainability. This was followed by a memorable adventure through the fashion archives at Tommy Hilfiger and even an encounter with Tommy’s sister Betsy! Sally Laurie who has led the trip for seven years said: “Every time we take students into these environments I’m impressed by the way the experience seems to bring the theory they have been learning to life in front of their eyes.” The remainder of the time in New York was used for sight seeing, self directed study and acquiring more warm clothing as it had now started to snow heavily. Some tutors had directed students to collect material such as evidence of service standards and approaches to retail display. Other students focused on the employability opportunities that presented themselves – networking with the industry professionals they met and taking note of internship opportunities. Students on the BA Entertainment Marketing took the opportunity to mix business with pleasure; tasked with organising an event for one of their modules, they chose to organise a trip to see the New York Knicks vs. The Washington Wizards basketball game at Madison Square Gardens. Walking back through Times Square on the way to the hotel, giant foam hands aloft, everyone agreed this was a highlight of their time in New York City.
  3. 3. Page 3 BusinessWise April 2011 / Spring EditionFood & Drink: Tomorrow’s world“The best way to predict thefuture is to invent it – weCAN shape the future.”Milan Shah, Event ChairIn February 2011, Northampton BusinessSchool in conjunction with SunleyManagement Centre at The University ofNorthampton hosted a pioneering ‘2020Strategic Visioning’ event bringing togetherexperts from across the world to considerthe challenges facing the food and drinkindustry.The event marked the start of a threeyear University-led research programme,branded ‘2020 Strategic Visioning’, toexplore the major drivers of change in theindustry, and to consider the global trendsof the future.The two-day programme was based on ahighly innovative research methodologypioneered by Professor Michael Olsen Ph.Dof Pamplin College of Business, VirginiaUSA. His acclaimed technique has beenused in business schools and settings Taking two days away from their businesses Food & Drink Forum, who highlighted thearound the world, but this is the first time it was a big commitment, but all delegates regional perspective.has been used in the UK and in the global agreed that it allowed them to step backfood industry. from their day-to-day activities to really Delegates experienced a special ‘Taste of grapple with the challenges and decisions Northamptonshire’ lunch as well as a GalaProfessor Olsen, together with Dr Ewout they must face in the future. Stephen Brown Dinner prepared by NorthamptonshireCassee and Dr Sander Allegro, both of Fratelli Bosco Ltd commented: Ambassador, Michelin star chef Adamassociated with the Hotel School in the Gray who revealed plans to open a cookeryHague, were invited by Adrian Pryce, Senior “The visioning sessions were highly school at his restaurant The Red Lion inLecturer at Northampton Business School, inspirational and a great chance to get East facilitate this latest initiative. out of the day-to-day routine, allowing me to think more deeply and longer term 2020 Strategic Visioning is a new initiativeDelegates including growers, about the factors shaping our industry. The created within Northampton Businessmanufacturers, retailers, caterers, interactive sessions in a non-competing School to provide strategic support toregulators, consumers and academics were environment are so different to most stuffy businesses in key strategic sectors, suchasked to consider the industry in 2020. conferences - fun yet highly valuable, very as food and drink. The programme hasGuided by Professor Olsen, delegates from strategic. Highly recommended!” the support of the Institute of Directors,the UK, Italy, Spain and Egypt debated the the East Midlands Food and Drink Forum,forces of change with a view to identifying Professor Olsen told the group: Northamptonshire Enterprise Ltd as wellopportunities and threats in the important as the University of Lincoln and the Openfood and drink market. “This is the race to gain an understanding University of Catalunya. Follow-up events deeper than competitors, of the trends are planned in Barcelona and Milan laterThe two-day programme, which combined and discontinuities – technological, in the year.interactive workshops with keynote demographic, regulatory, or lifestyle -speakers, was conceived to allow those that could be used to transform industry Adrian Pryce summarised: “This process willinvolved in the food and drink industry to boundaries and create new competitive help us challenge businesses to considerconsider the long term view and help them space.” the future and thus develop better strategicto develop the competitive weapons needed options and analysis. It is another exampleto succeed in a fast developing global Keynote speakers included Charles Banks of of The University of Northampton living upmarket. TheFoodPeople who reviewed and predicted to its motto – Transforming Lives, Inspiring global food trends and Fiona Anderson, Change.” Managing Director of the East Midlands
  4. 4. Page 4 BusinessWise April 2011 / Spring EditionNorthampton Business School welcomes… Dr Chris Andrew – International Development Manager “We live in interesting times in Higher Education and flexible learning, international research and and there surely can’t be a more interesting time consultancy. We will need to embrace developments to be joining Northampton Business School as the in communication technology to offer learning International Development Manager than now. The opportunities to those across the world who might not University has set out its vision to transform itself have thought of engaging with Northampton Business into an internationally facing University by 2015 School. I have worked in Higher Education for most and my role is to facilitate and achieve this vision of my career in various roles, my background is in on behalf of Northampton Business School. For Psychology and Management and I have experience me the internationalisation vision has to embrace of developing international educational business in a and permeate all aspects of our operations from number of important markets for us. I know that there partnership and international student recruitment, are real opportunities student and staff mobility, curriculum development internationally and portfolio offering through to research, consultancy for the Business and alumni activity. As we are all aware Higher School and I look Education faces severe financial challenges in the next forward to working few years and many HEIs will be looking overseas to and supporting fill the funding shortfall. It is imperative in securing colleagues in a competitive advantage that we build long term developing a truly strategic partnerships with overseas institutions which international business will be characterised by activities such as increased school.” student recruitment, in-country delivery, blendedDr Angela Rushton returns to Higher Educationwithin the field of Marketing and EntrepreneurshipHaving obtained her PhD at Cranfield, Angela stayed there Ten years ago Angela made the switch to industry as Marketingteaching on the MBA programmes as well as supervising Director for Manor House Healthcare. An interest in Law, not leastPhD candidates and running a Delphi study on the future of the impact of EU legislation on business and marketing, sawmanagement . She then went to the Angela take the 12 month Graduate Diploma in LawInternational Management Centre at (CPE) in 2005/2006. Alongside her day job, fromBuckingham as MBA Course Director 2006 until its closure in March 2010, Angela was aand Senior Fellow in Marketing. Here the business representative member at the East Midlandsemphasis was on using Action Learning Regional Assembly. Here she became a member,principles. Angela then moved into then Chair, of the Scrutiny Board that examinedconsultancy with Marketing Matters the policies and activity of the East Midlandsworking internationally with long-term Development Agency.clients such as Heineken BV, Black &Decker and Bard Medical. Alongside the At Northampton Business School, in addition toconsultancy, Angela was a Course Director instilling an enthusiasm for marketing amongst herfor the Chartered Institute of Marketing students, Angela is looking forward to undertakingand retained her links with academia research for publication and to building links withthrough continuing her editorship of the local businesses and business organisations forEuropean Journal of Marketing and then mutual benefit.becoming Editor of International MarketingReview.
  5. 5. Page 5 BusinessWise April 2011 / Spring Edition Kate Broadhurst: enterprise Development Project Manager “Having spent the last eight years leading I put that new understanding into practice the research group Perpetuity Research, when I joined Perpetuity and since then a spin out company of the University of have grown the business, expanded it into Leicester, I am excited about the challenge new areas and worked alongside other of joining the Business School at a time SMEs, spin outs and new enterprises. when social enterprise sits at the centre of the University’s Strategic Plan. My research area of interest lies within social policy and during my time at I started out my career at the Department Perpetuity my research and analysis skills for Criminology at the University of were applied in equal measure with my Leicester as a research associate where project management experience to set I gained considerable experience of up and grow new business ventures and managing projects and undertaking develop a healthy, thriving, well respected international research. I left academia research company. after five years to work for a national charity in a senior consultant role where I I am now looking forward to working with learnt that research skills and knowledge colleagues across the Business School to had great commercial potential. ensure the ongoing success of the Funded Project Unit.”CHINeSe New YeAR INAUgURAl gUeST leCTUReNorthampton Business School (NBS) recently invited over 70 Northampton Business School was delighted to host the first instudents and staff to welcome the Chinese New Year in style at its major lecture series on Monday 7th February. Professor NadaSunley Management Centre. Kakabadse’s lecture on ‘Women on Boards’, was received by an audience of over 80 representatives from local companies andGuests, from a wide range of nationalities, were entertained across the University. The lecture, which focussed on the impactby a traditional Chinese dancer who performed in a stunningly which a female presence has on top executive boards, providedcolourful costume. extremely interesting results which were not necessarily anticipated by the audience!Those Chinese students present later noted how pleasedthey were to see a showcase of authentic Chinese dance. Northampton Business School was thrilled with the success of theThe performer, Meng, also offered guests an opportunity lecture. Dr Ian Brooks, Dean, commented “Professor Kakabadse isto participate in a brief dance workshop, followed by a Tea a highly respected academic in her field and it was a delight to beCeremony. able to share the outcomes of her research with such a committed audience”Dr Ian Brooks, Dean of Northampton Business School,commented: “NBS is very fortunate to have students and staff The next lecture in this series will be held on the 11th April atwho are representative of such a variety of nationalities. We 6pm. Presented by Prof Geoff Sheard, the lecture will be entitledwere delighted so many people were able to join us for this Characterising the ‘Bad Leadership’ of those trusted toevent and everyone clearly had an enjoyable time.” lead. For further information, please contact
  6. 6. Page 6 BusinessWise April 2011 / Spring Edition enterprise launch their enterprise. They will learn more about marketing and East Midlands Development Agency. It has supported 75 entrepreneurs Scheme helps selling, finance and accounting and networking and business planning. into taking that step and starting a business by providing a cash bursary students launch There is a wide range of businesses of £2500 and business support and training totalling £3000. into business being launched under Enterprise Inc including photographers, podiatrists, The Enterprise Club who manage The final year of the highly successful artists, caterers and social the programme for The University of Enterprise Inc business start up enterprises. They will all be based in Northampton have been delighted programme kicked off on January the East Midlands contributing to the with the success of Enterprise Inc and 22nd. 26 undergraduates and recent local economy. wish the current participants luck graduates whose business idea has with their new ventures. For further been selected to benefit from the Enterprise Inc is a three year project information, please contact programme began a series of six funded by the Higher Education workshops which will help them to Innovation Fund, the European progress their business plans and Regional Development Fund and theNew CORPORATe ClIeNT FORNORTHAMPTON BUSINeSS SCHOOlNorthampton Business School has further Northampton Business School is to initially ILM assessments and the assessmentsstrengthened the joint working relationship deliver 5 ILM programmes over the next 2 themselves are added value work activitiesbetween the University of Northampton years, which will involve over 50 students in their own right.” Sean Smith is equallyand St Andrew’s Healthcare by developing studying for the qualifications. The first delighted by the programme. “From whatand delivering Institute of Leadership students based at St Andrew’s Northampton we have seen so far, Northampton Business& Management (ILM) levels 3, 5 and 7 joined their courses in January and February School are providing a course tailored exactlyManagement qualifications. 2011. for our needs. The learning materials are of high quality, and feedback from students hasSt Andrew’s Healthcare, the UK’s largest not- The course leader is NBS associate, Steve been very positive.”for-profit mental healthcare provider employs Ashby and the client at St Andrew’sover 3,500 staff across sites in Northampton, Healthcare is Sean Smith, Senior The next step is to develop the ILM level 7Essex, Birmingham and Nottinghamshire. A Management Development Trainer. Steve management qualification for the Charity.collaborative partnership agreement with Ashby is excited by the opportunity to This will be one of the first ILM Level 7the University has seen the development of lead the course at such a prestigious (postgraduate) programmes to be accrediteda number of exciting programmes through organisation. in the country, and the ILM are workingthe Schools of Health and Social Sciences in closely with the University in its development.addition to student placement arrangements “The design of this course is perfect for anwith the Charity. organisation such as St Andrew’s Healthcare. Time away from work is minimised through the use of workshops focussed on the
  7. 7. Page 7 BusinessWise April 2011 / Spring Edition live Client Projectslive Client as to whether externals would take a student led research project seriously, but these concerns were put to bed after Dr Townshend’s presentation.”for Marketing “There was so much information!” said another student, Jodie “Dr Townshend was very professional, but also relaxed as he spoke. I’m really looking forward to the researchResearch project – it’s very interesting. It will give us a chance to put our skills into action in a practical setting.”Undergrads Students on the module will be working on the research during the Spring term and the best reports will be fed back to SK:N with a view to using them to influence local marketing strategy.In January, second year students of Marketing Information& Research were briefed by Dr Askari Townshend, MedicalDirector of SK:N Northampton.SK:N is a high profile chain of 36 private skin clinics,specialising in laser hair removal and rejuvenationtreatments.Dr Townshend delivered a background briefing and outlineda research challenge for the students, inviting them toinvestigate attitudes towards rejuvenation treatments amongSK:N’s target market.“The most important element of the brief for me, was thetrust that the client had in us to uphold the professionalismand image of his business during the research stage.” saidBen, a student on the module; “Following Market ResearchSociety codes of conduct could not be more important - toensure that we don’t breach the clients trust, but also touphold the professionalism of the University. I had my doubts lU.ST BSc Business Computing Ulli Steiner owns a fashion boutique in a village just outside Vienna, Austria. Her business is called LU.ST and she has kindly volunteered to be a part of a live client project for third year Students go live E-Retail students. Dave Larkan, module leader, visited Ulli whilst Students on BSc Business Computing are on holiday in the New Year and recorded a video interview working on their final year projects with where Ulli briefed the live clients. This year’s projects include students on the project for creating websites for a local Church, a new her proposed website. The start-up builder’s business, the University international flavour of the of Northampton Programming Club, a rock project has really captured band and an Indian restaurant. Students the interest of the students can work as individuals or groups, and can choose to negotiate their own projects or be and Ulli is eager to see the put in contact with a client by the University. recommendations which This is a great opportunity to enhance they make. their CVs, especially when the websites are launched.
  8. 8. Page 8 BusinessWise April 2011 / Spring Edition Northampton Business School is delighted to announce a very special event: Sports leisure & Marketing Conference and workshop The global Impact of the Olympics wednesday 13th July 2011 Together with The Academy of Marketing and the Professor Andy Miah, PhD, is Chair of Ethics Chartered Institute of Marketing, the event is to be and Emerging Technologies in the Faculty of Business a uniquely designed forum for debate & discussion & Creative Industries at the University of the West surrounding the impact of the London Olympics in of Scotland, Global Director for the Centre for Policy 2012 and the bourgeoning field of Sports Leisure and and Emerging Technologies, Fellow of the Institute for Marketing. Ethics and Emerging Technologies, USA and Fellow at FACT, the Foundation for Art and Creative Technology, Submission of abstracts is invited on UK. He is co-editor of Sport Technology: History, all aspects of the global importance of Philosophy and Policy (2002). the Olympics in a Sports Leisure and The conference will interest: Marketing context. • Researchers and academics in Marketing, Sports Workshop themes will be developed around submitted Marketing, Leisure and other relevant disciplines in articles and the Conference will form a platform for Events and Marketing Communications an International Olympics conference to be held at the • Sports Marketing Practitioners and Agencies University in 2012. • Sporting Organisations and Properties • Sporting and Olympic athletes Keynote speakers: Venue: Northampton Business School, Boughton Professor Mike Weed, PhD is Professor of Sport Green Road, Northampton, NN2 7AL in Society and Director of Research in Sport Science, Tourism and Leisure at Canterbury Christ Church Advanced registration is essential. University. Professor Weed is also Director of SPEAR Cost £90.00 per person. (the Centre for Sport, Physical Education & Activity Research). For further information, please contact Editorial Contact and School Manager: Jennifer Catlin Tel : 01604 892921 (E&OE) email: