From Digital Strategy to Brand Mastery by Wilas

1,278 views

Published on

From Digital Strategy to Brand Mastery by Wilas

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,278
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
78
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

From Digital Strategy to Brand Mastery by Wilas

  1. 1. 14th October, 2012
  2. 2. 7.3 million viewers (real time)more than 29,000 shares 216,000 likes 10,000 comments.half the worldwide #trending topicson Twitter were related to thejump
  3. 3. Digital offer tremendousopportunities
  4. 4. UbiquitousOnline & offline content,virtual & real world are all merged now
  5. 5. Is your digital strategysound brand strategy?
  6. 6. Digital Marketing Summit 2013 12 Mar 2013 @ Grande Centre Point Hotel & Residence – Sukhumvit Terminal 21From Digital Strategy to Brand Mastery
  7. 7. The worldwide situation (Feb 2013) source: http://wearesocial.sg
  8. 8. The Internet (worldwide) source: http://wearesocial.sg
  9. 9. Internet penetration by region source: http://wearesocial.sg
  10. 10. Social media (worldwide) source: http://wearesocial.sg
  11. 11. Social media penetration by region source: http://wearesocial.sg
  12. 12. Social media v.s. The Internet source: http://wearesocial.sg
  13. 13. Popular Social media (2012) source: http://creotivo.com
  14. 14. Other Social media Qzone Orkut 597 m 33 m Sina Odnoklas Weibo sniki 45 m 368 m Habbo Vkontakte 230 m 123 m
  15. 15. Thailand source: imcinstitute.com
  16. 16. source: http://zocialrank.com/brandranking
  17. 17. Eye-catching conclusions
  18. 18. 1 the social media landscape is rather stable
  19. 19. • Awareness of social network sites is very high.• More than 7 out of 10 internet users are member of at least 1 social network.• The world is not waiting for the next social network. source: InSites Consulting
  20. 20. 2 Mobile is the perfect accelerator for social media usage
  21. 21. On average, peopleinstall 22 apps ontheir smartphone,9 of which are usedat least weekly. source: InSites Consulting
  22. 22. 3 Consumers connect and interact with a limited set of brands
  23. 23. 55% of social network users areconnected to brands.10.6 7.0 5.0is the average is the average is the averagenumber of number of number ofbrands brands brands followsfollowed followed interact with actively source: InSites Consulting
  24. 24. 4 consumers reach out to brands
  25. 25. The customer is "open to co-creation",but many companies are not.8/10 consumers want to help source: InSites Consulting
  26. 26. 5 opportunity for brands to optimize conversation potential of consumers
  27. 27. Until now, we only used the first dimension of social media First dimension: build reach Second dimension: collaboration
  28. 28. source: InSites Consulting
  29. 29. 4 Internal brand strength • Clarity – what the brand stands for • Commitment – what the brand believe • Protection – how secure the brand is • Responsiveness – how to respond to market changes
  30. 30. 6 External brand strength • Authenticity – customer expectation • Relevance – fit with customer need • Differentiation – positioning • Consistency – experience • Presence – omnipresent • Understanding – depth knowledge
  31. 31. Using theBrand tobring thebusinessstrategy to life
  32. 32. From B2C andB2B to B&C and B&B
  33. 33. The totalbrandchoice
  34. 34. A revisedmodel ofcustomerloyalty
  35. 35. Ideal and realcustomer journey
  36. 36. “Tomorrow’s business leaders, both at the top of and within organizations, will have to be adept digital players.” Jez Frampton, Group CEO at Interbrand

×