Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

They Searched What? Usage Data As a Measure of Library Services & Outreach

225 views

Published on

Melissa M. Gustafson, presenter
Electronic Resource librarians are able to collect a large amount of data across resources, often the biggest challenge is distilling the data into something meaningful to contribute to the strategic mission of the organization. The Cunningham Memorial library acquired ProQuest/ ExLibris Summon in 2015. This talk will discuss how the eResources librarian used the new discovery workflow to begin to harvest user search queries as a means to:

Inform resource placement and design on the library's website and suite of eResource tools.

Inform and refine the Springshare LibGuides tags for better discovery.

Craft "best bets" to assist users in getting to their just in time information needs as quickly and effectively as possible.

Empower instruction librarians to fine tune their information literacy curriculum based on search skills of our users.

Published in: Education
  • Be the first to comment

  • Be the first to like this

They Searched What? Usage Data As a Measure of Library Services & Outreach

  1. 1. They Searched What? Usage Data As a Measure of Library Services & Outreach
  2. 2. Hello! Melissa Gustafson Electronic Resources Librarian Indiana State University You can find me at: @MelissaGustafsn
  3. 3. About ISU ▧Public Institution ▧Students: 13,565 (11,257 undergrads) ▧Large 1st generation population ▧Large foreign population
  4. 4. 1. Why What we know & what we think we know…
  5. 5. Reference Outreach ▧ Exclusively tool based instruction ▧ Less & less 1 on 1 reference interviews ▧ One shot instruction Context ISU Library Usage Data ▧ No standard collection method ▧ Used solely for renewal decisions ▧ No real behavioral analysis
  6. 6. Enter Summon – SycaMORE Research 2.0 We Believe: There is a fundamental difference in information seeking via discovery versus subject specific, controlled thersauri databases.
  7. 7. 2. How From information to action…
  8. 8. “Translation is the art of failure. -Umberto Eco
  9. 9. Place your screenshot here Summon Analytics Lots to see…..but what does it all mean?
  10. 10. ¿Cómo se dice? ▧ Informal discussions w/ Reference librarians ▧ Attend reference dept. meetings ▧ ID their challenges in teaching ▧ What type of usage would best inform what they do.
  11. 11. 3. What ….we found
  12. 12. Discovery eResources User Behavior Website/ LibGuides Telling Our Story
  13. 13. Preferred Browsers Firefox Chrome IE Safari 0 2000 4000 6000 8000 10000 12000 14000 Total Views Most Used LibGuides Finding Research Instruments, Surveys, and Tests Literature Reviews Top Summon Searches drag racing hypnosis motorsport motorsports psychology
  14. 14. Other Insights ▧On the fly “Best bets” ▧LibGuides tag refinement ▧Review placement of info on library page
  15. 15. Looking Ahead Future Directions…
  16. 16. eResource Highlights Semiannual & as needed to inform outreach & instruction!
  17. 17. The ball keeps rolling Continued Refinement Automated Data User Personas Diagram featured by http://slidemodel.com
  18. 18. Thanks! Any questions? You can find me at: @MelissaGustafsn Melissa.Gustafson@indstate.edu mgustfsn@gmail.com
  19. 19. Credits Special thanks to all the people who made and released these awesome resources for free: ▧ Presentation template by SlidesCarnival ▧ Photographs by Unsplash ▧ Backgrounds by Pixeden
  20. 20. Presentation design This presentations uses the following typographies and colors: ▧ Titles: Shadows into light ▧ Body copy: Varela round You can download the fonts on this page: https://www.google.com/fonts#UsePlace:use/Collection:Shadows+Into+Light|Varela+Round Click on the “arrow button” that appears on the top right ▧ Dark grey #505670 ▧ Light grey #979cb8 ▧ Blue #01abcf ▧ Yellow #f9ac08 ▧ Magenta #ea3a68 ▧ Green #aacf20 You don’t need to keep this slide in your presentation. It’s only here to serve you as a design guide if you need to create new slides or download the fonts to edit the presentation in PowerPoint®
  21. 21. SlidesCarnival icons are editable shapes. This means that you can: ● Resize them without losing quality. ● Change fill color and opacity. Isn’t that nice? :) Examples:
  22. 22. Now you can use any emoji as an icon! And of course it resizes without losing quality and you can change the color. How? Follow Google instructions https://twitter.com/googledocs/status/730087240156643328 ✋👆👉👍👤👦👧👨👩👪💃🏃💑❤😂 😉😋😒😭👶😸🐟🍒🍔💣📌📖🔨🎃🎈 🎨🏈🏰🌏🔌🔑 and many more... 😉
  23. 23. Instructions for use Open this document in Google Slides (if you are at slidescarnival.com use the button below this presentation) You have to be signed in to your Google account EDIT IN GOOGLE SLIDES Go to the File menu and select Make a copy. You will get a copy of this document on your Google Drive and will be able to edit, add or delete slides. EDIT IN POWERPOINT® Go to the File menu and select Download as Microsoft PowerPoint. You will get a .pptx file that you can edit in PowerPoint. Remember to download and install the fonts used in this presentation (you’ll find the links to the font files needed in the Presentation design slide) More info on how to use this template at www.slidescarnival.com/help-use-presentation- template This template is free to use under Creative Commons Attribution license. You can keep the Credits slide or mention SlidesCarnival and other resources used in a slide footer.

×