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They Searched What? Usage Data As a Measure of Library Services & Outreach


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Melissa M. Gustafson, presenter
Electronic Resource librarians are able to collect a large amount of data across resources, often the biggest challenge is distilling the data into something meaningful to contribute to the strategic mission of the organization. The Cunningham Memorial library acquired ProQuest/ ExLibris Summon in 2015. This talk will discuss how the eResources librarian used the new discovery workflow to begin to harvest user search queries as a means to:

Inform resource placement and design on the library's website and suite of eResource tools.

Inform and refine the Springshare LibGuides tags for better discovery.

Craft "best bets" to assist users in getting to their just in time information needs as quickly and effectively as possible.

Empower instruction librarians to fine tune their information literacy curriculum based on search skills of our users.

Published in: Education
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They Searched What? Usage Data As a Measure of Library Services & Outreach

  1. 1. They Searched What? Usage Data As a Measure of Library Services & Outreach
  2. 2. Hello! Melissa Gustafson Electronic Resources Librarian Indiana State University You can find me at: @MelissaGustafsn
  3. 3. About ISU ▧Public Institution ▧Students: 13,565 (11,257 undergrads) ▧Large 1st generation population ▧Large foreign population
  4. 4. 1. Why What we know & what we think we know…
  5. 5. Reference Outreach ▧ Exclusively tool based instruction ▧ Less & less 1 on 1 reference interviews ▧ One shot instruction Context ISU Library Usage Data ▧ No standard collection method ▧ Used solely for renewal decisions ▧ No real behavioral analysis
  6. 6. Enter Summon – SycaMORE Research 2.0 We Believe: There is a fundamental difference in information seeking via discovery versus subject specific, controlled thersauri databases.
  7. 7. 2. How From information to action…
  8. 8. “Translation is the art of failure. -Umberto Eco
  9. 9. Place your screenshot here Summon Analytics Lots to see…..but what does it all mean?
  10. 10. ¿Cómo se dice? ▧ Informal discussions w/ Reference librarians ▧ Attend reference dept. meetings ▧ ID their challenges in teaching ▧ What type of usage would best inform what they do.
  11. 11. 3. What ….we found
  12. 12. Discovery eResources User Behavior Website/ LibGuides Telling Our Story
  13. 13. Preferred Browsers Firefox Chrome IE Safari 0 2000 4000 6000 8000 10000 12000 14000 Total Views Most Used LibGuides Finding Research Instruments, Surveys, and Tests Literature Reviews Top Summon Searches drag racing hypnosis motorsport motorsports psychology
  14. 14. Other Insights ▧On the fly “Best bets” ▧LibGuides tag refinement ▧Review placement of info on library page
  15. 15. Looking Ahead Future Directions…
  16. 16. eResource Highlights Semiannual & as needed to inform outreach & instruction!
  17. 17. The ball keeps rolling Continued Refinement Automated Data User Personas Diagram featured by
  18. 18. Thanks! Any questions? You can find me at: @MelissaGustafsn
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