Palgrave pivot breaking boundaries


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The evolution of the digital age has led to significant developments within the publishing industry. We have seen new products, metrics and business models impact on scholarly content. But what other changes should take place? Palgrave Macmillan has undertaken a number of surveys to explore publishing consumption behaviours of the market. In examining the survey results, we started to question the traditional - from the dominance of the widely-accepted formats of articles and monographs, to interdisciplinary research, publication times, pricing flexibility, and beyond. This presentation will discuss these issues in detail, looking at the different elements that make up the publishing landscape. It will ask what else we could and should be changing, and encourage the conference delegates and all stakeholders to work collaboratively in breaking more of the boundaries of publishing and scholarly research together.

Presenter: Denise De La Rosa, Palgrave Macmillan

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Palgrave pivot breaking boundaries

  1. 1. BackgroundPalgrave Macmillan commissioned surveys of over 1,200 Humanities and SocialSciences researchers from around the world to better understand consumptionbehaviors.The surveys explored several factors:„ Research and reading habits„ Ease of identifying and accessing academic content„ Keeping up-to-date with news and opinion in your field„ Thoughts on publication formatpalgrave}pivot: Breaking BoundariesSpeed of Production – the average production time for a title is 9 weeks.SportingTimes by Kath Woodward published in just 5 weeks.Length of Publications – the average page count for a palgrave}pivot titleis 134 pages.Number of titles – palgrave}pivot launched in October 2012 with 21 titlesacross the Humanities and Social Sciences. Many more titles are due topublish throughout 2013.Open AccessPalgrave Macmillan recently announced a new Open Access programacross all publication formats: palgrave}pivot titles, journal articles andmonographs.With Palgrave Open, Palgrave Macmillan is taking the lead in respondingto the academic community’s request for an alternative publishing modelto sit alongside traditional methods.History of Publication FormatsSome key statistics:„ Most scholarly print books are published between 70 - 110,000 words, most journal articles are between 7,000 and 8,000 words in length„ Publishers have to balance the costs of publishing the book (editing, typesetting, printing etc.) with the perceived value of the book, which is often associated withthe length„ Traditional timing from manuscript to publication to market availability had to take into account not just editing, but printing, shipping, and the cataloging andpurchasing schedules of booksellersThe evolution of digital publishing means that these limitations no longer exist. Why not publish at the natural length of the research?Emerging technology means that works can be published on increasingly fast schedules, which means research gets to the scholars who need it sooner.palgrave}pivot Overviewpalgrave}pivot breaks down the boundaries of academic publishing by enabling authors to publish their research at lengths between that of a journal article and a scholarlymonograph.Publishing within 12 weeks of acceptance after full peer-review, new research will reach the market quickly for greater impact.Projects published with palgrave}pivot are:„ focused on new and important research„ at lengths between a typical journal article and a scholarly monograph, in the region of 25-50 thousand words„ both authored or edited collectionsPublished digitally, titles are available to libraries through their library supplier or via Palgrave Connect. They are also offered as print editions or as ebooks for individuals.Survey Results and HighlightsResearch and reading habits„ Most respondents are satisfied with the quantity and quality of literaturewithin their field, however 60% said that they wished they could be moreup-to-date„ Working papers and conference papers were the formats that were mostlikely to be read online. Monographs were most likely to be read in print.Articles were the format that the greatest proportion (38%) said they readonline and in print equallyEase of identifying and accessing academic content„ Almost 2/3 said that purchases ‘always’ or ‘usually’ come from librarybudgets and only 16% had purchasing authority„ Only 15% of respondents said that they ‘never’ spend their personal fundson academic literature„ More than half (58%) of respondents said that in the past year, there hasbeen content that they would have liked to have accessed but were unableto due to budgetary restrictionsKeeping up-to-date with news and opinions„ All content types were considered to be useful (research articles,monographs, chapters of monographs, working papers and conferencepapers) by at least half of respondents. Review articles received the mostpositive response, with 93% finding them useful„ While most were satisfied with the volume of news and opinion contentavailable, 1/4 of respondents would like to see more news content andeditorialsView on publishing formats„ 58% of those surveyed responded that they ‘strongly agree’ or ‘agree’that it would be a good idea to have a mid-length publication format„ Of those plus those that were indifferent, 84% said that they were ‘likely’or ‘quite likely’ to considered publishing in this new format„ For articles, over 2/3 (64%) were of the view that they are generally aboutthe right length, with those who disagreed tending to feel that they are alittle too long„ For monographs, a smaller proportion (50%) felt they were around theright length and again, those who disagreed tended to feel that they are alittle too longConclusionThe results of these surveys show us that the market would welcome analternative format for publishing scholarly research.In December 2011 Palgrave Macmillan announced a new digital initiativethat breaks free from the restrictions of traditional scholarly publishing,palgrave}pivot.Publishing across the Humanities, the Social Sciences and Business,palgrave}pivot introduces an innovative new format for scholarly research.Designed to liberate scholarship from the straitjacket of traditional formatsand business models, palgrave}pivot allows us to deliver quality newresearch rapidly, and at its natural length.What Next – continuing to break boundariesBy listening to the feedback from the academic surveys, Palgrave Macmillanhas been able to develop its products and services according to what themarket needs. The launch of palgrave}pivot offers an alternative format forpublishing scholarly research. The introduction of an Open Access programacross all publication formats strengthens Palgrave Macmillan’s commitmentto liberating scholarship from traditional formats and business models.Our aim is to continue to break boundaries in 2013 and beyond.What boundaries still exist in the publishing andresearch communities, and how can we remove them?Breaking Boundaries in Scholarly Publishing:Endorsements for palgrave}pivotThe announcement of palgrave}pivot has been received with overwhelmingsupport from the academic and research communities:palgrave}pivot meets a need for timely research in the digital world. TheHumanists and Social Sciences have been left behind in the immediacy ofpublished research and palgrave}pivot should be a great innovation to meetthe needs of 21st century students and researchers in these fields. As we know,‘speed’ and ‘innovation’ are key in the current world of scholarly research.Jane Fitzpatrick, Acquisitions Librarian, CUNY Graduate Center, USAInsight in context: That’s the promise of this new format.- Garett Jones, Department of Economics, George Mason University, USAThe artificial difficulty of publishing work that is longer than a conventionalarticle and shorter than a book has been an anomaly for many years.Bridging this gap is an excellent idea, and I congratulate Palgrave Macmillanon a concept whose time has come and was indeed long overdue.- John Walton, Research Professor, Basque Foundation for Science, SpainSelected TitlesFrom October 2012 to the end of April 2013 palgrave}pivot has published47 titles, including:G. Douglas Atkins, T.S. Eliot Materialized: Literal Meaning and EmbodiedTruthMartin Barker, LiveToYour LocalCinema:The Remarkable Rise of LivecastingArthur Asa Berger, Media, Myth, and SocietyHamid Dabashi, Being a Muslim in theWorldDavid Elliott, Fukushima: Impacts and ImplicationsSteve Fuller, Preparing for Life in Humanity 2.0Ioannis N. Grigoriadis, Instilling Religion inGreek andTurkish Nationalism: A“Sacred Synthesis”Akira Iriye, Global andTransnational History:The Past, Present, and FutureChristos Lynteris, The Spirit of Selflessness in MaoistChina: Socialist Medicine andthe New ManHenry Rosemont Jr, A Reader’sCompanion to theConfucianAnalectsJoel Wainwright,Geopiracy:Oaxaca, Militant Empiricism, andGeographicalThoughtKath Woodward, SportingTimesMaria-Ionela Neagu, Decoding Political Discourse:Conceptual Metaphors andArgumentationPeter Taylor-Gooby,The DoubleCrisis of theWelfare State andWhatWeCan DoAbout ItJoel Gwynne, Erotic Memoirs and Postfeminism:The Politics of PleasureFrank Furedi, MoralCrusades in anAge of Mistrust:The Jimmy Savile ScandalRodanthi Tzanelli,OlympicCeremonialism andThe Performance of NationalCharacter: From London 2012 to Rio 2016Niranjan Ramakrishnan, ReadingGandhi in theTwenty-FirstCenturyTore Bjørgo, Strategies for PreventingTerrorismMany more titles publishing later in 2013 and beyond…Q: In the past 12 months, has there been anycontent that you have wanted to access buthave been unable to due to departmental orinstitutional budgetary restrictions?More than half (58%) of respondents said that inthe past year, there has been content that theywould have liked to have accessed but were unableto due to budgetary restrictions.Q: Assuming a reputable scholarly publisher waspublishing a format in between an article and amonograph in terms of length (20-40 thousandwords) and detail, how likely would you be toconsider authoring such a publication?For those who agreed that the proposed newformat was a good idea, plus those that wereindifferent, 84% would be at least ‘quite likely’ toconsider publishing this format.Q: The publication of social science and humanitiesresearch tends to take the form or either a peer-reviewed journal article or a monograph. Which ofthe following statements best describes your viewof the length of a typical journal monograph?About right50%A little too short4%I don’t know8%Very likely35%Quite likely49%Not very likely10%Not at all likely1%Far too long9%A little too long29%Yes58%I don’t know6%No36%‘’’’‘‘