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Mobile websites and APP’s in academic libraries: Harmony on a small scale

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Mobile websites and APP’s in academic libraries: Harmony on a small scale

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Mobile technology has become essential to academic libraries as more and more users take advantage of materials and databases available online via mobile devices. Creating links to mobile websites and adding mobile versions of databases and catalogs to academic library websites provide additional access points for users both on and off campus. Developing, testing, releasing and collecting usage statistics are all important parts of building the best mobile site possible. This presentation will discuss how mobile technology has taken on a role in the academic library today and how it is effecting and changing research and library instruction.
Presenter: Kathryn Johns-Masten, State University of New York at Oswego

Mobile technology has become essential to academic libraries as more and more users take advantage of materials and databases available online via mobile devices. Creating links to mobile websites and adding mobile versions of databases and catalogs to academic library websites provide additional access points for users both on and off campus. Developing, testing, releasing and collecting usage statistics are all important parts of building the best mobile site possible. This presentation will discuss how mobile technology has taken on a role in the academic library today and how it is effecting and changing research and library instruction.
Presenter: Kathryn Johns-Masten, State University of New York at Oswego

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Mobile websites and APP’s in academic libraries: Harmony on a small scale

  1. 1. Kathryn Johns-Masten NASIG Conference, Nashville, TN June 9, 2012 Accompanying handout: http://www.slideshare.net/NASIG/mobile-websites- and-apps-in-academic-libraries-harmony-on-a-small-scalehandouties- handout http://www.countrymusicislove.com/wp- content/uploads/2010/04/Music-CountryMusicIsLove.jpg
  2. 2.  46% of American adults are smartphone owners as of Feb 2012  35% use Android device  24% use iPhone or Blackberry device  68% of smartphone owners go online on a typical day Numbers based on Pew Research Center’s Internet & American Life Project Spring Tracking Survey April 26 – May 22, 2011
  3. 3. Timeline  Campus Considering Mobile site  Library uses iWebKit (MIT framework)  Web team worked with Coor. of Tech  Links, look & feel and testing on various phones  Live Summer 2011  Library beta test for Campus  ITS required feedback button http://www.clipart.dk.co.uk/1176/subject/Music/Musical_scale
  4. 4. Current/Future  Campus using different framework  Rethink library website – who are our customers  Include all/some databases/APPs  Improvements, wording/consistency, maintain mobile  Library icon on campus site http://www.thehealingatelier.com/images/music2.jpg
  5. 5. http://library.rit.edu/sites/default/files/imagecache/large_news/news/mobil ewebsite.png http://parklibrary.jomc.unc.edu/sites/parklibrary.jomc.unc.edu/files/mobile. jpg http://news.lib.ncsu.edu/files/2011/05/mobile2.png
  6. 6. http://business.illinois.edu/iphone/images/screen_shot_library.png http://a1.mzstatic.com/us/r1000/120/Purple/v4/40/39/93/40399346-7920-23d1- e2cd-4920a1b05328/AjhyTpSDvAa0ASEdZkKCk0-temp-upload.yalbhkaj.320x480- 75.jpg
  7. 7. Mobile Services (Boston College Libraries) Library Hours Contact Us My Services Mobile Research Technology & Computing New Acquisitions News & Events Digital Collection Highlights Other BC Mobile Service http://media.convergemag.com/images/BCMobileScreenshot1CV_110706.PNG
  8. 8. Developing a Mobile Website  Determine who your users are and type of smartphones they use  Started small (just the basics) then enhance  Test functionality, review stats, talk with users  Links/Icons – hours, location, maps, directions, contact info./Ask a Librarian, eResources, catalog, subject/research guides  Digitized content from archives/special collections  Link to the full library site
  9. 9. Design a Mobile Website  iPhone, Android, Blackber ry, Windows 7…  Use MobiReady to test your current website  Transcoded – auto converts standard web pages to display on mobile ex. Oswego site using Skweezer  Create from scratch or framework http://www.right2blog.com/wp-content/uploads/2012/02/gu1.jpg
  10. 10. Winksite Google Mobile Site Builder dotMobi Mofuse Wordpress Mobile Themes iWebKit Boopsie Zinadoo Springshare Mobile Site Builder
  11. 11. iWebKit  Knowing basic HTML is helpful  User guide makes it simple to understand  Compatible with all devices  Free  Demo site http://snippetspace.com/iwebkit/demo/
  12. 12. Springshare Mobile Site Builder  No HTML or programming knowledge is needed  Simple javascript code provided to automatically redirect visitors to the mobile version  Tech support  “The Mobile Site Builder costs only $299/year when paired with your LibGuides or CampusGuides system”
  13. 13. Google Mobile Site Builder  Adding text like creating a word document  No HTML coding required  Not able to customize  Free  Geared more toward businesses than libraries
  14. 14. Databases  APP’s and Mobile most vendors have them  Elsevier, Gale, ProQuest, EBSCO, PubMed, WestLaw, F activa, Hoovers, WorldCat …  Boston College  Rutgers University
  15. 15. OPACs and Research Guides  Most ILS vendors have mobile versions  Aleph, III, Voyager, Sirsi Dynix  Ex. Aleph users group  LibGuides  Other Research Guides
  16. 16. Testing/Reviewing  Usage stats  Highest to lowest use links -- Hours, databases, AskaLib, contact, chat, map  Use stats increased when included campus mobile site  Device focus group (Libraries and the Mobile Web by Cody Hanson)  Surveys, forms, instruction sessions
  17. 17. Foursquare http://foursquare.wpengine.netdna-cdn.com/wp-content/uploads/2012/01/University-of- Missouri.jpg
  18. 18. Google Maps http://www.tularosapubliclibrary.org/images/map.jpg
  19. 19. QR Codes Posted throughout library ask@librarian, book displays to reviews, social media, events, scavenger hunts… http://www.708media.com/wp-content/uploads/2010/09/QR-Code- Disney.jpg http://cleverclogs.org/wp-content/uploads/2011/07/grieg_with_qr.jpg http://4.mshcdn.com/wp-content/gallery/creative-qr-codes/the-filmore- silver-spring-qr-code.jpg
  20. 20. PewResearchCenter Publications Smartphone demographics
  21. 21. Thanks Kathryn Johns-Masten Electronic Resources/Serials Librarian State University of New York at Oswego kathryn.johnsmasten@oswego.edu
  22. 22. References The handout contains several references to further reading and websites helpful for creating mobile sites. Travis, Tiffini and Tay, Aaron. Designing Low-Cost Mobile Websites for Libraries. Bulletin of the American Society for Information Science and Technology, v. 38, no. 1, Oct./Nov. 2011. (contains Heuristic Checklist for Library Mobile Design) Hanson, Cody. Library Technology Reports – Libraries and Mobile Services. Feb/March 2011. (specifically Chapter 3 Mobile Solutions for Your Library) Yelton, Andromeda. Library Technology Reports – Bridging the Digital Divide with Mobile Services. January 2012. (specifically Chapter 1 Who are smartphone users?)

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