Re-Branded Safe Boating Campaign
June 27, 2018: Life Jacket Association Annual Conference

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Safe Boating Campaign
Tremendous Growth
• Began in 1958 with National Safe Boating Week
• Founding of the National Safe Boating Council
• Rapid growth in the U.S. and Canada
• Now grassroots support in 9 countries
• Simply the Safe Boating Campaign
• Tagline, Wear It
• Exciting changes this year
www.safeboatingcampaign.com

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Simple vs. Complex
Logos that are most memorable to the general
public use a clear and simple design.
www.safeboatingcampaign.com

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New Logo
White background Transparent background
www.safeboatingcampaign.com

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Brand Guidelines
Primary Colors
www.safeboatingcampaign.com

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Brand Guidelines
Fonts
www.safeboatingcampaign.com

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Co-Branded Logos
Custom Lockups
www.safeboatingcampaign.com

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Website Redesign

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Website Redesign

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Life Jacket Quiz
No matter what the activity or style
chosen:
Be responsible and always wear
your life jacket while boating.
Looking for a life jacket?
www.safeboatingcampaign.com

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Quality Content
Resources
• Campaign Partners
• Media Partners
• Boating Enthusiasts
www.safeboatingcampaign.com

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Social Media & News
Showcase Global Reach
• Animated short videos
• Latest resources
• Grassroots impact
www.safeboatingcampaign.com

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Yearlong Campaign
Wear Your Life Jacket to Work Day: May 18, 2018
RBS community and others participate #lifejacket2work
National Safe Boating Week: May 19 – 25, 2018
Grassroots events, such as festivals, marathons and trainings #safeboating
Ready, Set, Wear It events: May 19, June 9, July 7, August 11
Same goal = life jacket education #RSWI2018
Continues throughout the year!
Supports Spring Aboard, #406Day, Operation Dry Water, National Marina Days, National
Fishing and Boating Week, fall and winter boating safety resources and more!
www.safeboatingcampaign.com

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May 18: Wear Your Life Jacket to Work Day #lifejacket2work

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May 19: Ready, Set, Wear It #RSWI2018

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May 26: The Honor Connor 5K and Smile Mile #HonorConnor

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June 2: Rock the River

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Grassroots Support
Impact in local communities.
• Vehicle wraps
• Life jackets
• Billboards
• Posters
• Ad buys
www.safeboatingcampaign.com

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Boxed Set Resources
Sold out in 24 hours.
• T-shirts
• Banners
• First aid kits
• Dry bags
• Brochures
www.safeboatingcampaign.com

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Partnership
We > Me…. thank you!
Get Involved
• Co-branded logo
• Share resources
• Boat trainings
• Community events
• Boating safety in advertising
• Peer-to-peer
www.safeboatingcampaign.com

THANK YOU
www.safeboatingcampaign.com