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NSBC - 2018 LJA Annual Conference

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2018 LJA Annual Conference

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NSBC - 2018 LJA Annual Conference

  1. 1. Re-Branded Safe Boating Campaign June 27, 2018: Life Jacket Association Annual Conference
  2. 2. Body Level One Body Level Two Body Level Three Body Level Four Body Level Five 2 Safe Boating Campaign Tremendous Growth • Began in 1958 with National Safe Boating Week • Founding of the National Safe Boating Council • Rapid growth in the U.S. and Canada • Now grassroots support in 9 countries • Simply the Safe Boating Campaign • Tagline, Wear It • Exciting changes this year www.safeboatingcampaign.com
  3. 3. Body Level One Body Level Two Body Level Three Body Level Four Body Level Five Simple vs. Complex Logos that are most memorable to the general public use a clear and simple design. www.safeboatingcampaign.com
  4. 4. Body Level One Body Level Two Body Level Three Body Level Four Body Level Five New Logo White background Transparent background www.safeboatingcampaign.com
  5. 5. Body Level One Body Level Two Body Level Three Body Level Four Body Level Five Brand Guidelines Primary Colors www.safeboatingcampaign.com
  6. 6. Body Level One Body Level Two Body Level Three Body Level Four Body Level Five Brand Guidelines Fonts www.safeboatingcampaign.com
  7. 7. Body Level One Body Level Two Body Level Three Body Level Four Body Level Five Co-Branded Logos Custom Lockups www.safeboatingcampaign.com
  8. 8. Body Level One Body Level Two Body Level Three Body Level Four Body Level Five Website Redesign
  9. 9. Body Level One Body Level Two Body Level Three Body Level Four Body Level Five Website Redesign
  10. 10. Body Level One Body Level Two Body Level Three Body Level Four Body Level Five Life Jacket Quiz No matter what the activity or style chosen: Be responsible and always wear your life jacket while boating. Looking for a life jacket? www.safeboatingcampaign.com
  11. 11. Body Level One Body Level Two Body Level Three Body Level Four Body Level Five Quality Content Resources • Campaign Partners • Media Partners • Boating Enthusiasts www.safeboatingcampaign.com
  12. 12. Body Level One Body Level Two Body Level Three Body Level Four Body Level Five Social Media & News Showcase Global Reach • Animated short videos • Latest resources • Grassroots impact www.safeboatingcampaign.com
  13. 13. Body Level One Body Level Two Body Level Three Body Level Four Body Level Five Yearlong Campaign Wear Your Life Jacket to Work Day: May 18, 2018 RBS community and others participate #lifejacket2work National Safe Boating Week: May 19 – 25, 2018 Grassroots events, such as festivals, marathons and trainings #safeboating Ready, Set, Wear It events: May 19, June 9, July 7, August 11 Same goal = life jacket education #RSWI2018 Continues throughout the year! Supports Spring Aboard, #406Day, Operation Dry Water, National Marina Days, National Fishing and Boating Week, fall and winter boating safety resources and more! www.safeboatingcampaign.com
  14. 14. Body Level One Body Level Two Body Level Three Body Level Four Body Level Five May 18: Wear Your Life Jacket to Work Day #lifejacket2work
  15. 15. Body Level One Body Level Two Body Level Three Body Level Four Body Level Five May 19: Ready, Set, Wear It #RSWI2018
  16. 16. Body Level One Body Level Two Body Level Three Body Level Four Body Level Five May 26: The Honor Connor 5K and Smile Mile #HonorConnor
  17. 17. Body Level One Body Level Two Body Level Three Body Level Four Body Level Five June 2: Rock the River
  18. 18. Body Level One Body Level Two Body Level Three Body Level Four Body Level Five Grassroots Support Impact in local communities. • Vehicle wraps • Life jackets • Billboards • Posters • Ad buys www.safeboatingcampaign.com
  19. 19. Body Level One Body Level Two Body Level Three Body Level Four Body Level Five Boxed Set Resources Sold out in 24 hours. • T-shirts • Banners • First aid kits • Dry bags • Brochures www.safeboatingcampaign.com
  20. 20. Body Level One Body Level Two Body Level Three Body Level Four Body Level Five Partnership We > Me…. thank you! Get Involved • Co-branded logo • Share resources • Boat trainings • Community events • Boating safety in advertising • Peer-to-peer www.safeboatingcampaign.com
  21. 21. THANK YOU www.safeboatingcampaign.com

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