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Marine Retailers Association of the Americas - Matt Gruhn

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Marine Retailers Association of the Americas - Matt Gruhn

  1. 1. KNOWING WHY Matt Gruhn Marine Retailers Association
  2. 2. MRAA: Lacking identity 1. Membership realities 2. Financial realities 3. Reputation realities
  3. 3. 1. Five-year strategic plan 2. Streamlined membership 3. Launched MRAA Rewards program 4. Tripled, then refined benefits 5. Created an online resource center 6. Created an online career center 7. Launched several publications 8. Launched regional conferences 9. Launched MRAATraining.com So what did we do?
  4. 4. Why Does MRAA Exist?
  5. 5. WHY HOW WHAT
  6. 6. MRAA’s “Why”: We believe that for the marine industry to thrive, the companies that interact with the boater in their community must thrive. Those businesses determine the boater’s experience and are the leading factor in the industry’s success. The MRAA works to create a strong and healthy boating industry by uniting those businesses, providing them with opportunities for improvement and growth, and representing them with a powerful voice.
  7. 7. Clout Performance Privileges EDUCATION. EDUCATION. EDUCATION. • Membership • Cost Savings • Revenue Generation • Discounted Education • Market & Industry Leadership “Why” in the real world
  8. 8. Desire To Be The Best
  9. 9. Education. Education. Education. 1. Annual Conference: MDCE 2. Marine Retail University 3. Member webinars 4. MRAATraining.com Clout Performance Privileges
  10. 10. 1. 20-plus benefits 2. Members-only resource center 3. Members-only webinars 4. Members-only training content 5. Member discounts Privileges Clout Performance Privileges
  11. 11. 1. Career Center 2. Compensation study 3. Members-only training content 1. 30 course at conference annually 2. 90+ virtual training courses 4. Revenue generating benefits 5. Cost-saving benefits Performance Clout Performance Privileges
  12. 12. 1. Revamped program 2. Operations 3. Process mapping 4. Customer service 5. Employee development 6. Continuous improvement 7. Greater professionalism, consistency 8. All-new: Educational curriculum Clout: Dealer Certification A COMMITMENT to Be the Best
  13. 13. The Results of “Why” 244% 65% 1,237% Solid Financial Foundation
  14. 14. WHY HOW WHAT What’s next: How = Values • Service • Accountability • Authenticity • Leadership
  15. 15. 1. It’s the mission statement 2. It guides all of your work 3. It guides decision making 4. It unifies your team 5. It gives meaning, purpose to “what” 6. Gives staff a sense of ownership 7. Ingrained in everything you do 8. Carries weight with partners Finding your “WHY” works
  16. 16. Matt Gruhn, MRAA 763-333-2421 matt@mraa.com

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