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The City of Loznica is a favorable investment destination in western Serbia, a local community with great potential and many opportunities. Geostrategic position of the city, right next to the country border with Bosnia and Herzegovina, rich cultural heritage and available resources have determined industry, agriculture and tourism as the key pillars of local economic development. Completely equipped industrial zone, efficient city administration, high-quality infrastructure and qualified work force, have made this city a business-friendly environment. Expected highway route Novi Sad-Ruma-Loznica will certainly contribute to be er positioning of the city on the map of Serbia. Loznica has already attracted investors such as Golden Lady-Valy (Italy), DIV Chabros (Israel), Rio Tinto (Great Britain-Australia), Delhaize Group (Belgium), Lukoil (Russia), OMV (Austria), Idea (Croatia). Depending on the number of new jobs created, the investors may acquire the land at a price of only € 1 per m. e local authorities are open for cooperation and nurture partner relations with the businesses, state
and non-government sector, donors and other organizations.