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Tobacco-Wise Sports and Recreation: A youth driven approach


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Sasha Sky and Luciana Rodrigues
Ontario Cancer Care

NAHO 2009 National Conference

Published in: Health & Medicine
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Tobacco-Wise Sports and Recreation: A youth driven approach

  1. 1. Tobacco-Wise Sports and Recreation: A youth driven approach Our People, Our Health NAHO November 25th, 2009 Sasha Sky and Luciana Rodrigues
  2. 2. Introductions  Sasha Sky – former MAKWA youth advisor Making Aboriginal Kids Walk Away ….from tobacco abuse  Luciana Rodrigues, Health Promotion Specialist Aboriginal Tobacco Program, Cancer Care Ontario  Youth Action Alliance Manitoulin Island (YAAMAN)  Native Student Alliance (Blind River)  Member of OFIFC Youth Council  Elder Chris George 2
  3. 3. Background – First Nation Communities and Tobacco Use Sweetgrass Sage Tobacco Cedar 3
  4. 4. Background – First Nation Communities and Tobacco Misuse  58% smoking - 18+ First Nation communities  61% 15-17 yr old girls  47% 15-17 yr old boys  50% youth exposed to cigarette smoke Data Source: First Nations Regional Longitudinal Health Survey, 2002-2003 4
  5. 5. Smoking by Age Group Smoking status of First Nations adults (%) by age group 80 70 Percentage of daily and occasional 60 50 smokers 40 30 20 10 0 18-29 30-39 40-49 50-59 60+ Age group Source: First Nations Regional Longitudinal Health Survey, 2002-2003 5
  6. 6. Aboriginal Tobacco Program – Working with youth  Aboriginal Youth Summit – 2007  Planning at the Knowledge Exchange Forum – 2008 6
  7. 7. Youth Chose Little NHL 7
  8. 8. Tobacco-Free Sports Timeline 1996 Smoke free Soccer [United States] 2002 World No Tobacco Day theme is Tobacco Free Sports—Play it Clean! [WHO] 2003 Nova Scotia; British Columbia 2008 Play Live Be Tobacco Free (Ontario)
  9. 9. Tobacco-Wise Little NHL Project Approach:  Partnered with already established groups  Workshop – face-to-face  Teleconferences Project Goals  Raise awareness of harmful effects of commercial tobacco among participants of the Little NHL  Tobacco-Wise Policy adoption by the Little NHL 9
  10. 10. Adaptation - Visual 10
  11. 11. Banner and Poster 11
  12. 12. Adaptation – Language  Tobacco-Free to Tobacco-Wise  Language in the policy • Discrimination 12
  13. 13. Adaptation – Language - Policy  This policy does not seek to discriminate against individuals who use commercial tobacco products. However, in order to promote tobacco- wise lifestyles, the use of commercial tobacco products will not be allowed during Little NHL games and activities such meetings, practices, banquets and any other events associated with the Little NHL.  The use of Traditional Tobacco is to be respected throughout the tournament and at all Little NHL events 13
  14. 14. Adaptation – Language  Language in the policy • Sponsorship 14
  15. 15. Adaptation - Approach  Balancing differences in approaches Example:  Non-Aboriginal Youth Action Alliance (YAA) approached us to become involved in the Tobacco-Wise Little NHL campaign 15
  16. 16. Different Perspectives Support for collaboration:  Collaboration is encouraged  Provides a good opportunity for knowledge transfer  Minimizes duplication of efforts 16
  17. 17. Different Perspectives Concerns about collaboration:  Non-Aboriginal group would ―take over‖ the event  Non-Aboriginal group would not understand what is meant by Tobacco-Wise and what is traditional tobacco  Little NHL spectators may not like to be given information about smoking from non-Aboriginal youth  Non-Aboriginal youth might feel out of place 17
  18. 18. How to balance these perspectives? Let the youth decide. Non-Aboriginal YAA was invited to participate on the following conditions:  1. All non-Aboriginal youth assisting must be 16yrs+  2. The YAA group will meet up with Little NHL group on Sunday so that they can be briefed on Traditional Tobacco and on the Little NHL campaign  3. Buddy system - The non-Aboriginal youth will partner up with an Aboriginal youth when handing out leaflets and postering. 18
  19. 19. Outcomes - Awareness 19
  20. 20. Outcomes – Policy  Tobacco-Wise Policy presented to Executive Committee at the end of May (Manitoulin Island)  Committee did not endorse the policy but they are very supportive of the initiative and have asked us to participate at the 2010 tournament. They have also agreed to sign a letter of support. 20
  21. 21. Outcomes - Feedback from youth  9 out 10 youth want to stay involved in this campaign Some comments from youth:  ―I met some great friends and it was a life experience. Also, the booth we had set up at the arena convinced a lot of youth/adults to participate in what we did and what we were there for.‖  ―Yes, I really enjoyed participating in this campaign. This event really helped me come out of my "shell" and it was really exciting to meet new people. To take part in this campaign really has changed my perspective on hockey as well. =) It was awesome!‖ 21
  22. 22. Lessons Learned  Let the youth set the agenda  Be culturally relevant but don’t over do it  Meet the community where they are at  Facilitate discussion on sensitive issues and encourage youth to make decisions on how to proceed 22
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  24. 24. Thank you Luciana Rodrigues Sasha Sky Health Promotion Specialist Student – University of Guelph Aboriginal Tobacco Program – CCO (former Youth Advisor for MAKWA) 24