Marketing Strategies PowerPoint

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Marketing Strategies PowerPoint

  1. 1. Online Marketing Strategies for Business OwnersOnline Marketing Strategies forBusiness OwnersPassion is contagious and oneof the greatest branding toolsyou can employ. 1
  2. 2. How to Plan Your Social Marketing StrategyWhen planning your social marketing strategies, tools and tactics the ultimate question you must ask is this:“What do I want the relationship with my customer to look and feel like?”Once you have a picture of how you want your prospects and customers to experience you, your products and services, you will be much more equipped to determine if you can enhance and amplify that relationship by setting up a Facebook page, finding and being found on LinkedIn, tweeting on Twitter, creating and promoting company videos on YouTube and the obvious... blogging. 2
  3. 3. What are a few other local companies doingHow do other businesses use the social tools to talk to current customers, add new customers or simply continue brand recognition?  Concepts by Fine ‘N Funky – Retail & eCommerce  ACS Business Insurance Services – Medical & Life Insurance Brokerage  Great Nevada Homes – Real Estate Professional  Gold ‘N Silver Inn – Restaurant  The Martin Hotel – Restaurant and eCommerce  Steamboat Hot Springs – Healing Center & Spa  Reno Washoe Valley Storage – Self Storage Business  Susan Hill Public Relations ~ Marketing – Self Employed  Westward Strategy/Kristy Crabtree – Self Branding 3
  4. 4. Shop Fine ‘N Funky – Retail & eCommerceConcepts by Fine „N Funky is a local business that has 2 stores: Reno and North Lake Tahoe. They have been successful in their efforts to generate more sales through the use of several marketing initiatives, but what sets them apart from their competitors is their creativeness for promoting their product using their location as a backdrop. How do they do it?  Photographs of seasonal product using location as the backdrop  Weekly email communication highlighting new product, in store sales and online promotions (10% off)  Blogging to show what‟s trending in fashion  Facebook visually communicates new product in stores and which „star‟ was seen wearing it  The use of Twitter for RIGHT NOW promotions 4
  5. 5. Shop Fine ‘N Funky – Retail & eCommerce 5
  6. 6. Shop Fine ‘N Funky – Retail & eCommerceWhat social marketing tools are they using? Website: http://ShopFinenFunky.com Blogger Blog: http://finenfunky.blogspot.com Twitter: https://twitter.com/#!/Finenfunky Email: http://newsberry.com Facebook: Lake Tahoe Store – setup as business page http://www.facebook.com/pages/Fine-n-Funky/101242689696 Reno Store – setup as a personal page http://www.facebook.com/profile.php?id=100002006405745 6
  7. 7. Great Nevada Homes – Real Estate ProfessionalHow do you compete against what seems to be an already saturated market of competitors all trying to attract the same audience? You separate yourself from the pack by humanizing yourself and your content. How do they do it?  They use their Website to show new home listings, community home sales and current market home values  Blogging is consistent and is used to answer commonly asked questions specifically targeted at buyers and sellers  Photographs are used to capture the location and surrounding areas. Also used to humanize who you would be working with if you selected to use Great Nevada Homes.  Uses Twitter, Facebook and other Real Estate specific social tools to brand and cross sell current properties  All of these social tools are used as an UPSELL for new clients 7
  8. 8. Great Nevada Homes – Real Estate Professional 8
  9. 9. Great Nevada Homes – Real Estate ProfessionalWhat social marketing tools are they using? Website: http://GreatNevadaHomes.com WordPress blog: http://GreatNevadaHomes.com Twitter: http://twitter.com/#!/christy_gordon Trulia: http://www.trulia.com/profile/christiannegordon Active Rain: http://activerain.com/christiannegordon 9
  10. 10. ACS Business Insurance Services - Group & Life InsuranceAlready have a built in audience, why not use them as your referral network? They already know you, your product or service and they are your Number #1 SALES FORCE. How do they do it?  Monthly email communication but in a light hearted and humorous manner. We all know insurance can be dry and boring so why not bring a little comedy to it.  Accidental Spokesperson – humanizing your business with employee social communication  Referral programs to generate leads o Be entered to Win ‘Made in Nevada’ items o Donate to help charities and be entered to win o Showcase and promote winners and their businesses on your social networks 10
  11. 11. ACS Business Insurance Services - Group & Life Insurance 11
  12. 12. ACS Business Insurance Services - Group & Life InsuranceWhat social marketing tools are they using? Website: http://Acsinsurance.com Email: Current CRM - RedTail Facebook: http://www.facebook.com/pages/ACS-Business- Insurance-Services-Reno-Employee- Benefits/118426364858750 Linkedin: http://www.linkedin.com/company/acs-business- insurance-services-inc?trk=fc_badge 12
  13. 13. The Gold ‘n Silver Inn - RestaurantEveryone knows that if you don‟t have a good product and great customer service that typically your business won‟t last long especially if you are a restaurant. Maintain great service and a great product and they‟ll remain loyal followers. How do they do it?  Daily specials updated on their website (WordPress)  Themed promotions – Mother‟s Day receive a carnation  Easy access to menus  Call to Order ahead of time  Major sponsorship from outside networks - FoodTV  Social interaction on third party review sites such as YELP  Communication and interaction with customers on Facebook  Friendly and personal staff 13
  14. 14. The Gold ‘n Silver Inn - Restaurant 14
  15. 15. The Gold ‘n Silver Inn - RestaurantWhat social marketing tools are they using? Website: http://goldnsilverreno.com Facebook: http://www.facebook.com/pages/The-Gold-N- Silver-Inn/100562597644 Yelp: http://www.yelp.com/biz/gold-n-silver-inn-reno YouTube: http://www.youtube.com/user/goldnsilverreno 15
  16. 16. The Martin Hotel – Restaurant & eCommerceThe Martin Hotel in Winnemucca Nevada was established in 1898 and listed on the National Register of Historic Places. They recently launched a website, partnered with Great Basin Arts and Entertainment and setup an online ecommerce store. www.TheMartinHotel.com How do they do it?  WordPress website that features menu, history and store  Ability to order product and have a piece of history with Cart66  Updated musical events that users can track through the use of Google Calendar 16
  17. 17. What is a QR Code – Quick ResponseNeed I say more… a QR Code lets customers - and potential customers - instantly learn more about a business, you as a person or specific products or services.QR Code GeneratorsKaywa: http://qrcode.kaywa.comZXing: http://zxing.appspot.com/generatorQR Code Readers:Check mobile phone apps for QR Readers 17
  18. 18. Steamboat Hot Springs – Healing Center & SpaWhen you have a storefront location and are looking to get more people through your doors – utilizing social commerce marketing such as Living Social and Groupon can be a WIN WIN. How do they do it?  Blog news and events  What‟s Hot and Specials of the Month updated on website  The use of LivingSocial and other couponing social sites like Groupon (be aware)  Facebook promotions and deals to current followers  The use of Twitter to announce similar specials and deals 18
  19. 19. Steamboat Hot Springs – Healing Center & Spa 19
  20. 20. Steamboat Hot Springs – Healing Center & SpaWhat social marketing tools are they using?Website: http://steamboatsprings.orgTwitter: http://twitter.com/SteamboatHSFacebook: http://www.facebook.com/steamboat.hot.springsLivingSocial: http://livingsocial.com/deals/33158-hour-long- massage-and-hour-long-hot-springs-bath 20
  21. 21. Reno Washoe Valley Storage – Self Storage BusinessWith search results becoming more localized – businesses who depend on local customers and clients should put their focus on updating all local social networks. How do they do it?  Focus on highlighting current promotions on free couponing sites like Google Places  Updated business profiles on all major local search networks: Yahoo, Google, Bing  Added exterior photographs with signage to help with brand identity  Optimized current website content, titles and meta descriptions  Asked current customers to leave feedback and testimonials on social sites 21
  22. 22. Reno Washoe Valley Storage – Self Storage Business 22
  23. 23. Steamboat Hot Springs – Healing Center & SpaWhat social marketing tools are they using?Website: http://www.carsoncityselfstorage.comWebsite: http://reno-washoevalleystorage.com 23
  24. 24. Social Media ExaminerHow to Create Your Personal Social Media Brand http://www.socialmediaexaminer.com/category/videos/page/2/ 24
  25. 25. Susan Hill Public Relations – Self Branded BusinessSometimes you don‟t need to do everything and be everywhere to enhance your online marketing strategy. Know your audience and you will understand how to use the tools to your advantage. How does she do it?  Blogging and giving advice to help others  Creating case studies that highlight her client’s successes  Cross promoting press releases on personal blog and Facebook page  Having a conversation with others in the same industry  Branding her business with her image – this is who you get when you hire Susan Hill PR – a real personable person 25
  26. 26. Susan Hill Public Relations – Self Branded Business 26
  27. 27. Susan Hill Public Relations – Self Branded BusinessWhat social marketing tools is she using?Website: http://susanhillpr.comFacebook: http://susanhillpr.com 27
  28. 28. Westward Strategy – Web Agency & Self BrandingHaving to re-invent yourself and appear to be larger than you might be – it is important to be everywhere and be a leader in your space. How do I do it?  Blogging and providing information to users about specifics in the industry  Sharing in client accomplishments  Showcasing visually when client websites launch  Photos photos photos – use them in everything to help tell a story  Be a contributing author  Tweeting links back to blog articles  Updating Facebook to appear on top of my game  Developing real examples – if you are going to talk the talk – best that you walk the walk  Video of products and services 28
  29. 29. Westward Strategy – Web Agency & Self Branding 29
  30. 30. Westward Strategy – Web Agency & Self BrandingWhat social marketing tools am I using? 30
  31. 31. What are other businesses doing or not doing?Reno Lawn and Landscape: http://www.renolawn.com- Couponing using Google and great use of Facebook pollsMy Wedding Library: http://www.myweddinglibrary.com- Promotions, giveaways, excellent use of video and cross promoting on Facebook and TwitterDish Café: http://twitter.com/nancydishingup- Daily tweets talking about lunch specials – makes me hungry everytime I read itWhat they could be doing:Winnemucca Works- http://winnemuccaworks.com/ 31
  32. 32. 1 of 5 Business Marketing Tools – Local Social NetworksLocal Social NetworksAllows businesses to create listings with all the necessary information for a consumer to find you, while other customers can review and comment on your business.Every Business should ‘CLAIM’ their listing and be on every one of these sites. 1) http://www.google.com/places/ 2) http://local.yahoo.com/ 3) http://www.bing.com/businessportal/ 4) http://www.yelp.com/ 5) http://www.linkedin.com/directory/companies/ 6) http://reno.finditnow.com 32
  33. 33. 2 of 5 Business Marketing Tools – Website or BlogWebsite or BlogWhy push your consumers to connect with you on other sites, but not give them a reason to visit yours?Building and writing a blog may be time consuming, but it creates a way to connect with users on your own website. Additionally, creating useful content such as how-to‟s or industry insights can keep customers engaged.  WordPress  Posterous (minimalistic microblogging)  Blogger (free blogging)  Yahoo Pulse (free blogging) 33
  34. 34. 3 of 5 Business Marketing Tools – Facebook Fan PageFacebook Fan PageA Fan Page allows a business to visualize and build a community, similar to Twitter. However, unlike Twitter, you can add and customize a great deal more.At the very least a business should update their Fan Page “status” to keep consumers informed and engaged. A more advanced technique would be to add things like coupons or Google maps directions to the storefront. These kind of resources give consumers a reason to visit the Page and interact with the brand.  http://Facebook.com 34
  35. 35. 4 of 5 Business Marketing Tools - TwitterTwitterEveryone is talking about Twitter.So why is it a big win?Simple: it connects you with your consumers in real- time via the web, desktop applications, and even mobile. Finding a way to offer value while humanizing the business can lead to a stronger following and increased word of mouth marketing.Business 101 Case Studies  http://business.twitter.com 35
  36. 36. 5 of 5 Business Marketing Tools – LinkedIn Profile Profile and a Company Profile For companies, Company Pages present an opportunity to reveal the human side of your company. Provide a peek at the individuals behind your brand and highlight how members use your products. Your Company Page offers tools to bring your brand to life. 36
  37. 37. More Marketing Tools – Profile PagesCreate a Google and Yahoo ProfileWhat do people see when they find you online? You can control how you appear in Google and Yahoo by creating a personal profile...Help people find the right information when they search for you on Google. Google Profile Page: http://www.google.com/profilesCreate a personal page that links to your blog and other profiles. Yahoo Profile Page: http://profiles.yahoo.com 37
  38. 38. More Marketing Tips, Tricks and Insight19 Ways to Use Images to Enhance Your Bloghttp://www.socialmediaexaminer.com/1 9-ways-to-use-images-to-enchance- your-blog/10 Ways to Grow Your Facebook Page Followinghttp://www.socialmediaexaminer.com/1 0-ways-to-grow-your-facebook-page- following/How to Make Twitter More Useful for Your Businesshttp://www.socialmediaexaminer.com/h ow-to-make-twitter-more-useful-for- your-business/ 38
  39. 39. The EndReferences:http://www.socialmediaexaminer.comhttp://www.mashable.comhttp://www.ducttapemarketing.com/If you have any questions on anything we’ve discussed please feel free to connect with me. Kristy Crabtree Phone: (775) 626-8330 Website: WestwardStrategy.com Email: info@westwardstrategy.com Twitter: twitter.com/gowestward 39

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