Sports Marketing<br />2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow<br />
Agenda<br />Introduction<br />Industry Overview<br />Recent Developments<br />Pursing a Career in Sports<br />2009 Institu...
Industry Overview<br />$213 billion industry<br />2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow<br />
Industry Overview<br />Spectator Spending - $26.17 Billion<br />Ticket Sales<br />Concessions, Parking, On-Site Merchandis...
Industry Overview<br />Advertising - $27.43 Billion<br />In-Stadium Signage<br />Radio/TV<br />Sports Magazines<br />2009 ...
Industry Overview<br />Sponsorship - $6.40 Billion<br />Leagues<br />Teams<br />Broadcasts<br />Events<br />2009 Institute...
Industry Overview<br />Media Rights - $15.25 Billion<br />Big Four + NASCAR<br />Colleges<br />Other<br />2009 Institute f...
Recent Developments<br />Economic Downturn<br />Attitude Toward Sports Sponsorship<br />Attendees vs. Viewers<br />Percept...
Recent Developments<br />“New” Sports<br />Increased Diversity<br />Emerging Business Markets<br />Fantasy Sports<br />200...
Pursuing a Career in Sports<br />Understanding the Opportunities<br />The (Un)Glamorous Life<br />Team Operations vs. Busi...
Pursuing a Career in Sports<br />Bachelor’s Degree<br />Emphasis Depends on Role<br />“People Person” <br />Communications...
Pursuing a Career in Sports<br />Resources<br />Sports Business Journal<br />Teamwork Online<br />Work in Sports<br />2009...
Summary<br />2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow<br />
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  1. 1. Sports Marketing<br />2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow<br />
  2. 2. Agenda<br />Introduction<br />Industry Overview<br />Recent Developments<br />Pursing a Career in Sports<br />2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow<br />
  3. 3. Industry Overview<br />$213 billion industry<br />2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow<br />
  4. 4. Industry Overview<br />Spectator Spending - $26.17 Billion<br />Ticket Sales<br />Concessions, Parking, On-Site Merchandise Sales<br />Premium Seating Revenue <br />2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow<br />
  5. 5. Industry Overview<br />Advertising - $27.43 Billion<br />In-Stadium Signage<br />Radio/TV<br />Sports Magazines<br />2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow<br />
  6. 6. Industry Overview<br />Sponsorship - $6.40 Billion<br />Leagues<br />Teams<br />Broadcasts<br />Events<br />2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow<br />
  7. 7. Industry Overview<br />Media Rights - $15.25 Billion<br />Big Four + NASCAR<br />Colleges<br />Other<br />2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow<br />
  8. 8. Recent Developments<br />Economic Downturn<br />Attitude Toward Sports Sponsorship<br />Attendees vs. Viewers<br />Perceptions of Professional Athletes<br />2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow<br />
  9. 9. Recent Developments<br />“New” Sports<br />Increased Diversity<br />Emerging Business Markets<br />Fantasy Sports<br />2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow<br />
  10. 10. Pursuing a Career in Sports<br />Understanding the Opportunities<br />The (Un)Glamorous Life<br />Team Operations vs. Business Operations<br />Supply vs. Demand<br />2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow<br />
  11. 11. Pursuing a Career in Sports<br />Bachelor’s Degree<br />Emphasis Depends on Role<br />“People Person” <br />Communications Skills<br />Networking Skills<br />Strong Work Ethic<br />2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow<br />
  12. 12. Pursuing a Career in Sports<br />Resources<br />Sports Business Journal<br />Teamwork Online<br />Work in Sports<br />2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow<br />
  13. 13. Summary<br />2009 Institute for Staff DevelopmentStudents Today, Leaders Tomorrow<br />

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