Midnight in CU Mortgage Lending (Credit Union Conference Presentation Slides)

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These are presentation slides from 2012 NAFCU Annual Conference. For the recorded presentation, visit: www.nafcu.org/primealliance

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Midnight in CU Mortgage Lending (Credit Union Conference Presentation Slides)

  1. 1. Midnight in CU Mortgage Lending Dan Green, EVP, Marketing© 2012 Prime Alliance Solutions, Inc. All Rights Reserved
  2. 2. The Old  Days were Be/er© 2012 Prime Alliance Solutions, Inc. All Rights Reserved 2
  3. 3. Perhaps True in Paris© 2012 Prime Alliance Solutions, Inc. All Rights Reserved 3
  4. 4. But  in Mortgage Lending? Really?© 2012 Prime Alliance Solutions, Inc. All Rights Reserved 4
  5. 5. Mortgage   Lending   in  the  60s   and  70s© 2012 Prime Alliance Solutions, Inc. All Rights Reserved 5
  6. 6. Mortgage   Lending  in   the  80s   and  90s© 2012 Prime Alliance Solutions, Inc. All Rights Reserved 6
  7. 7. Mortgage   lending  in   the  early   2000s© 2012 Prime Alliance Solutions, Inc. All Rights Reserved 7
  8. 8. The  best   Cme  to  be   a  mortgage   lender  is   NOW!© 2012 Prime Alliance Solutions, Inc. All Rights Reserved 8
  9. 9. 5© 2012 Prime Alliance Solutions, Inc. All Rights Reserved 9
  10. 10. “The  Best  Investment  a   Credit  Union  Can  Make is  a  Loan  to  a  Member.”                                                       ~  Richard  W.  Ayres Founding  CEO,  US  Central  CU© 2012 Prime Alliance Solutions, Inc. All Rights Reserved 10
  11. 11. Opportunity© 2012 Prime Alliance Solutions, Inc. All Rights Reserved 11
  12. 12. 30-­‐24-­‐16© 2012 Prime Alliance Solutions, Inc. All Rights Reserved 12
  13. 13. 205© 2012 Prime Alliance Solutions, Inc. All Rights Reserved 13
  14. 14. Housing Affordability at  Record High Housing  Affordability  Index January  1981  to  October  2011 200 180 160 140 120 100 80 60 1985                      1990                    1995                    2000                      2005                    2010  Source:  Na+onal  Associa+on  of  Realtors                                                                                                                  mjperry.blogspot.com© 2012 Prime Alliance Solutions, Inc. All Rights Reserved 14
  15. 15. Owning   More   Mortgage  Payments  Have  Become   A/racCve   More  Affordable  RelaCve  to  Rents than   Monthly  Housing  Costs  (2011  dollars) RenCng Mortgage  Payment                            Gross  Rent 2,000 1,750 1,500 1,250 1,000 750 500 1972 1973 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Notes:  Monthly  mortgage  payments  are  based  on  the  median  exis+ng  home  price  from  the  Na+onal  Associa+on  of  Realtors®  and  assume  a  20-­‐percent  downpayment   and  a  30-­‐year  fixed-­‐rate  mortgage  at  the  average  rate  for  the  quarter  reported  by  Freddie  Mac.    The  monthly  gross  rent  is  the  median  gross  rent  from  the  2010   American  Community  Survey  indexed  to  the  Consumer  Price  Index  for  Rent  of  Primary  Residence.  Both  series  are  adjusted  for  infla+on  using  the  CPI-­‐U  for  All  items. Sources:  JCHS  tabula+ons  of  Freddie  Mac,  Primary  Mortgage  Market  Survey;  Na+onal  Associa+on  of  Realtors®;  US  Census  Bureau,  2010  American  Community  Survey;   and  US  Bureau  of  Economic  Analysis,  Consumer  Price  indexes. Source:  Joint  Center  for  Housing  Studies  of  Harvard  University© 2012 Prime Alliance Solutions, Inc. All Rights Reserved 15
  16. 16. Homes   are   Affordable... Home  Ownership  Rate 70.00% 69.00% 68.00% 67.00% 66.00% 65.00% 64.00% ...Home ownership   63.00% rates  are   62.00% declining. 61.00% 1994          1996          1998          2000          2002          2004          2006          2008          2010 Source:  Joint  Center  for  Housing  Studies  of  Harvard  University© 2012 Prime Alliance Solutions, Inc. All Rights Reserved 16
  17. 17. HARP© 2012 Prime Alliance Solutions, Inc. All Rights Reserved 17
  18. 18. Why  It’s   SAFE  to   parCcipate  in   HARP Rep  and   GSE   Warrant Relief AVMs© 2012 Prime Alliance Solutions, Inc. All Rights Reserved 18
  19. 19. The  Last   Refinance© 2012 Prime Alliance Solutions, Inc. All Rights Reserved 19
  20. 20. The   Media© 2012 Prime Alliance Solutions, Inc. All Rights Reserved 20
  21. 21. the POWER of  Social   Media© 2012 Prime Alliance Solutions, Inc. All Rights Reserved 21
  22. 22.  Its  Our   Game  On   Our  Playing   Field© 2012 Prime Alliance Solutions, Inc. All Rights Reserved 22
  23. 23. “Mone y.  Its  a Grab  th  gas.   at  cash both  h  with   ands  a a  stash nd  mak .” e   ~  Pink   Floyd© 2012 Prime Alliance Solutions, Inc. All Rights Reserved 23
  24. 24. Why  do  we   have  to   talk  about   Money?  © 2012 Prime Alliance Solutions, Inc. All Rights Reserved 24
  25. 25. 3   Servicing   Release   Premiums   2 4   Sale   Interest   Proceeds Income 1   Fees© 2012 Prime Alliance Solutions, Inc. All Rights Reserved 25
  26. 26. 20% 30%© 2012 Prime Alliance Solutions, Inc. All Rights Reserved 26
  27. 27. People Need Us Opportunity Knocks The Media Love Us It’s Our Game Money© 2012 Prime Alliance Solutions, Inc. All Rights Reserved 27
  28. 28. Block & Tackle© 2012 Prime Alliance Solutions, Inc. All Rights Reserved 28
  29. 29. Midnight in CU Mortgage Lending Thank  You! Dan Green, EVP, Marketing© 2012 Prime Alliance Solutions, Inc. All Rights Reserved

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