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What Matters Now: Insights from the Non-Member (Webinar) | CUNA Mutual Group 2017


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Understanding the unique profile and mindset of non-members, including under-engaged members, helps credit unions better attract and connect with this audience. During this session, CUNA Mutual provides an in-depth look at the lifestyles and attitudes non-members encompass and how credit unions can better engage with these potential members to meet their needs, challenge their misconceptions, and motivate them to consider making the switch.

Published in: Business
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