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Strategies for Rapid Response Communications: Opportunities to Serve Your Members during Retail Breaches


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The recent Target holiday hack fiasco resulted in more than 70,000,000 (and growing) compromised cards. With so much information swirling in the news about fraud and retail breaches, it’s an opportune time to educate your members about how you protect them. This webinar will review how several credit unions designed and executed email campaigns within hours of news breaking about the Target hack.

In this webinar, we will study

Actual email campaigns sent out to members
Messaging, including educational videos, about credit union protections
Instant offers at one time discounts
Online shopping and fulfillment capabilities

This is the fourth installment of the Insuritas E-commerce Learning Series.

Presented by Insuritas and NAFCU Services, this webinar is offered at no cost to the credit union community.

Published in: Business
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