Marketing to Reach Your Members (Credit Union Conference Session Presentation Slides)

1,088 views

Published on

A recent survey suggests that mortgage professionals have a low rank in terms of credibility in the market place. When marketing to consumers, credit unions need to focus on the messages they deliver to establish a higher level of trust. Why should they do business with my credit union? Why should they do business with me? In this presentation, we will examine methods on how credit unions can set themselves apart and successfully market mortgage insurance to consumers. For more info, visit: www.nafcu.org/genworth

Published in: Economy & Finance, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,088
On SlideShare
0
From Embeds
0
Number of Embeds
118
Actions
Shares
0
Downloads
5
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Marketing to Reach Your Members (Credit Union Conference Session Presentation Slides)

  1. 1. Marketing To Reach Your Members ©2012 Genworth Financial, Inc. All rights reserved.
  2. 2. A Tale of Two Brothers©2012 Genworth Financial, Inc. All rights reserved. 1
  3. 3. What You Need to Know to Succeed in Real Estate and Mortgage Business Environment Yourself Government You Customer Company©2012 Genworth Financial, Inc. All rights reserved. 2
  4. 4. What You Need to Know to Succeed in Real Estate and Mortgage Business You Yourself©2012 Genworth Financial, Inc. All rights reserved. 3
  5. 5. Quick Question Why Should I Do Business with You? Why Should I Do Business with Your Company? Did You Say… Great Rates Great Products Good Credit and Bad Credit Welcome Been in the Business for XX Years Great Customer Service©2012 Genworth Financial, Inc. All rights reserved. 4
  6. 6. Customer Service Quick Survey When It Comes to Customer Service, Under… Deliver What You Promise •Customer Service Does Not Get You This Deal… It Gets You The Next Deal©2012 Genworth Financial, Inc. All rights reserved. 5
  7. 7. Self-Assessment My Strengths My Challenges • Strong Public Speaking Skills • Not Available 24/7 • Short Sale Expert • Slow Typist • Excellent Negotiator • Not Into New Technology • Strong Network • No Affinity Base • Organized • Establish Relationships Quickly©2012 Genworth Financial, Inc. All rights reserved. 6
  8. 8. Implement Strengths in Whatever You Do©2012 Genworth Financial, Inc. All rights reserved. 7
  9. 9. A Tale of Two Brothers Do What You Are Insert Your Passion Into Passionate About What You Do©2012 Genworth Financial, Inc. All rights reserved. 8
  10. 10. Passion Alone…©2012 Genworth Financial, Inc. All rights reserved. 9
  11. 11. What You Need to Know to Succeed inReal Estate and Mortgage Business You Environment©2012 Genworth Financial, Inc. All rights reserved. 10
  12. 12. Trends Market Value Federal Housing Finance Agency - Housing Price Index http://www.fhfa.gov©2012 Genworth Financial, Inc. All rights reserved. 11
  13. 13. Trends Foreclosure Trends RealtyTrac : www.realtytrac.com/trendcenter/trend.html©2012 Genworth Financial, Inc. All rights reserved. 12
  14. 14. Trends Foreclosure Trends RealtyTrac : www.realtytrac.com/trendcenter/trend.html©2012 Genworth Financial, Inc. All rights reserved. 13
  15. 15. Trends Unemployment: US Department of Labor Bureau of Labor Statistics: http://www.bls.gov/lau/©2012 Genworth Financial, Inc. All rights reserved. 14
  16. 16. Trends Rates: Mortgage News Daily www.mortgagenewsdaily.com/mortgage_rates/ BankRate.com www.bankrate.com/ Housing Starts: National Association of Home Builders www.nahb.org/©2012 Genworth Financial, Inc. All rights reserved. 15
  17. 17. Trends©2012 Genworth Financial, Inc. All rights reserved. 16
  18. 18. Trends National Association of Realtors® www.realtor.org Housing Statistics & Research©2012 Genworth Financial, Inc. All rights reserved. 17
  19. 19. RSS©2012 Genworth Financial, Inc. All rights reserved. 18
  20. 20. Setting up an RSS Feed©2012 Genworth Financial, Inc. All rights reserved. 19
  21. 21. Staying Informed: Monitor the Web©2012 Genworth Financial, Inc. All rights reserved. 20
  22. 22. What You Need to Know to Succeed in Real Estate and Mortgage Business You Government©2012 Genworth Financial, Inc. All rights reserved. 21
  23. 23. Learn the Language Out: In: CDO HARP (1-2) HAFA CDS HAMP (1-2) QM NIM TARP HPML NINA TALF SAFE SISA HVCC QRM MDIA CFPB Speak the Native Tongue of DC©2012 Genworth Financial, Inc. All rights reserved. 22
  24. 24. Banking Regulations How Will It Affect You? QRM QM Consumer Financial Protection Bureau©2012 Genworth Financial, Inc. All rights reserved. 23
  25. 25. Understand the MI Option Mortgage Insurance Benefits the Borrower Approvals – Little Money Down Competitive Monthly Payment Today Lowest Monthly Payment Tomorrow Tax Benefits Homebuyer Privileges® Homeowner Assistance for Borrowers in Trouble©2012 Genworth Financial, Inc. All rights reserved. 24
  26. 26. Understand the MI Option*This Is a Summary Only. Other Restrictions and Requirements May Apply. Consult the GNW Underwriting Guidelines for CompleteDetails and Guidelines. Ask Questions to Your Account Rep or 800 444.5664.©2012 Genworth Financial, Inc. All rights reserved. 25
  27. 27. MI vs. FHA Payment Comparison 95% LTV - $200,000 Loan Amount - 721 Fico Score – 4.50% Fixed 30 Yr - Primary Residence Total Monthly P&I Total Monthly P&I and Monthly MI and FHA MI August 2008 $1,143 $1,112 $31 August 2009 $1,170 $1,114 $56 November 2010 $1,170 $1,166 $4 August 2011 $1,170 $1,207 $37 February 2012 $1,133 $1,207 $74 April 14, 2012 $1,133 $1,231 $98 May 14, 2012 $1,125 $1,231 $106 Genworth MI payment is based upon Zero Monthly Nonrefundable Rate published on the date specified for the State of North Carolina. FHA monthly payments are only an estimate based on the loan and rate information provided and assumes the upfront premium was financed into the loan amount.. FHA default rates were obtained from various publicly available resources and may be subject to change. FHA eligibility is not considered when calculating the monthly payment.©2012 Genworth Financial, Inc. All rights reserved. 26
  28. 28. What You Need to Know to Succeed inReal Estate and Mortgage Business You Company©2012 Genworth Financial, Inc. All rights reserved. 27
  29. 29. Corporate Assessment My Company’s Strengths My Company’s Challenges • Decent Pricing • Limited Online Presence • Great Turn Around Time • Clear to Close Takes Forever • Excellent Processing • Tough on Appraisals • Excellent Location • Low Capture Rate • Strong Capital Position Compare to Yourself©2012 Genworth Financial, Inc. All rights reserved. 28
  30. 30. What You Need to Know to Succeed in Real Estate and Mortgage Business You Customer©2012 Genworth Financial, Inc. All rights reserved. 29
  31. 31. Consumer Trends – Review 3/13/12 US Consumer Trends Your Father’s Oldsmobile Has a Flat Techno Geek Nice Guys Finish First My Dollar – Your Non-cents Easy Greenie Peter Pan Still Sleeps Here©2012 Genworth Financial, Inc. All rights reserved. 30
  32. 32. The Wonderful Web www.city-data.com©2012 Genworth Financial, Inc. All rights reserved. 31
  33. 33. Know the Neighborhoods www.MyBestSegments.com©2012 Genworth Financial, Inc. All rights reserved. 32
  34. 34. Top Websites Home Value Changes by City www.fhfa.gov Unemployment by City www.bls.gov/lau Foreclosure by County www.realtytrac.com/trendcenter Demographics / Economics / Schools… by City www.city-data.com Consumer Profile by Zip Code www.mybestsegments.com Use This as Loan Officer and Realtor Presentation©2012 Genworth Financial, Inc. All rights reserved. 33
  35. 35. Contact Info Steve Richman ‫‏‬ steve.richman@genworth.com ‫‏‬ 919 870-2519 ‫‏‬ Please Join Me ‫‏‬ LinkedIn: linkedin.com/in/steverichman ‫‏‬ Facebook: facebook.com/stevelrichman ‫‏‬ Learn More ‫‏‬ nafcu.org/Genworth ‫‏‬©2012 Genworth Financial, Inc. All rights reserved. 34
  36. 36. Thank You!©2012 Genworth Financial, Inc. All rights reserved. 35
  37. 37. Legal Disclaimer Genworth Mortgage Insurance is happy to provide you with these training ‫‏‬ materials. While we strive for accuracy, we also know that any discussion of laws and their application to particular facts is subject to individual interpretation, change, and other uncertainties. Our training is not intended as legal advice, and is not a substitute for advice of counsel. You should always check with your own legal advisors for interpretations of legal and compliance principles applicable to your business. GENWORTH EXPRESSLY DISCLAIMS ANY AND ALL WARRANTIES, ‫‏‬ EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, WITH RESPECT TO THESE MATERIALS AND THE RELATED TRAINING. IN NO EVENT SHALL GENWORTH BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES OF ANY KIND WHATSOEVER WITH RESPECT TO THE TRAINING AND THE MATERIALS. ‫‏‬©2012 Genworth Financial, Inc. All rights reserved. 36

×