In early 2014, Bankrate reported that 33% of your consumers had not set foot in a branch office in at least six months, and more than 20% had not visited in a year or longer. As your members continue to migrate from traditional in-branch banking towards online and mobile banking, credit unions nationally are struggling to translate their traditional sales efforts to a digital environment.
This webinar focuses on some credit unions' innovative efforts to leverage member data and digital marketing tools and strategies to increase products per household and deepen relationships with their members that bank online.
Innovator of the Year Award Winner
Senior Vice President – Director of Corporate Sales
“Outside of an improved interest rate spread, credit unions can only create revenue by adding new customers or by deepening existing relationships…the only sustainable opportunity is to sell more to the members a credit union already has.”
Can ‘INTENTION’ be Identified? The Perfect Storm of Opportunity