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Infographic: From eCommerce to Omnicommerce | Vantiv

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While brick-and mortar still dominates, eCommerce is gaining market share.

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Infographic: From eCommerce to Omnicommerce | Vantiv

  1. 1. eCommerce Meets Omnicommerce 90% of all retail sales take place in-store …eCommerce is gaining market share. 63% of higher-income consumers prefer to shop online Mobile devices are making this easier… 60% of consumers use mobile devices as part of the shopping experience …and consumers are quickly adapting. Young consumers typically use 4.4 devices at the same time …consumers are relying on a mix of channels… 19% of consumers frequently showroom but make purchases online www. …and merchants understand that success now means learning how to develop a seamless, multichannel business… 95% of all retail sales are captured by retailers with a brick-and-mortar presence 80% of smaller merchants are already multichannel businesses …but omnicommerce is still challenging. compared to 4% for in-store sales 69% of smaller merchants see omnicommerce as an area of growing importance 43% of consumers complain about inconsistent look and feel across channels 67% of consumers purchasing online use a store before or aer the transaction 46% of consumers research online and buy in-store ✓ 40% of retailers say back oce integration is a hurdle for their omnicommerce eorts While brick-and mortar still dominates… Total retail sales: $4.7 trillion eCommerce sales: $304 billion eCommerce is projected to move from 6.4% 8.9% of retail sales by 2018 48% use mobile to pay online retailers with stored account 86% of young consumers use mobile devices to shop 57% of consumers usually shop online for higher-value products But, while eCommerce is making inroads… 43% of consumers say they encounter diculties with online checkout Sources: Vantiv Insights 2014 Research; Mercator Advisory Group; eMarketer; A.T. Kearney. For more insights, visit vantiv.com/research. eCommerce sales are growing by 15%

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