Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Recruiting with Social Media

35,685 views

Published on

Traditional online job boards are on the way out; the future of recruiting is decidedly social. This document provides best practices for using social media as a recruitment tool and gives tips on how to leverage your social media connections to find and recruit the best talent—fast. This guide will help you learn how to harness social media to market open jobs, stay engaged with potential candidates and empower your employees to help recruit the best talent.

Published in: Recruiting & HR, Social Media
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Nice !! Download 100 % Free Ebooks, PPts, Study Notes, Novels, etc @ https://www.ThesisScientist.com
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hello! Get Your Professional Job-Winning Resume Here - Check our website! https://vk.cc/818RFv
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Recruiting with Social Media

  1. 1. RECRUITING WITH SOCIAL MEDIA Using your online network to lure quality talent
  2. 2. OVERVIEW In 2013, 94% of companies used social media networks for recruiting.* Traditional online job boards are on the way out; the future of recruiting is decidedly social. This document provides best practices for using social media as a recruitment tool and gives tips on how to leverage your social media connections to find and recruit the best talent—fast. This guide will help you learn how to harness social media to market open jobs, stay engaged with potential candidates and empower your employees to help recruit the best talent. *Jobsite 2013 Social Recruiting Survey
  3. 3. “FOCUS ON HOW TO BE SOCIAL, NOT ON HOW TO DO SOCIAL.” Jay Baer Marketing Speaker & Author @jaybaer
  4. 4. General Tips The recruiting landscape continues to shift as companies adopt new software, tools and methods for hiring candidates. Make the most of your company profile Your company’s social media page is the first impression candidates have of your company. Make sure to provide contact information and create a well-written profile using keywords relevant to your business. Be sure to use video and rich media, grow your followers and engage with them. Remember— people don’t connect with brands, they connect with people. Make sure your profile incorporates your personality. Add value: share helpful, interesting stuff Sharing news and tidbits of general interest can create social media small talk, which leads to bigger conversations. If you have a genuine wish to help people with the content you share, your visibility will be improved and you will build your network more easily. Treat each social media channel differently Each social media site has a different audience and specific social norms; devise a different strategy for each and remember quality over quantity when it comes to your followers.
  5. 5. “ONE MUST IDENTIFY, FOLLOW, SHARE, AND CONTRIBUTE TO GROW RELATIONSHIPS, BUILD RAPPORT, AND WOO THE TOP TALENT TO YOUR ORGANIZATION.” Jessica Miller-Merrell, SPHR Founder & CEO, Blogging4Jobs @blogging4jobs
  6. 6. LinkedIn As of May 2014, 300 million people have a LinkedIn account, with 40% logging in on a daily basis. Be specific Make sure your posting has plenty of specifics so candidates can quickly assess whether the position is a good fit. Mingle with groups The simplest way of building interest in your company and your current openings is by joining relevant LinkedIn groups. By interacting with like-minded peers in group discussions and Q&As on a regular basis, you can establish a LinkedIn presence for yourself and your company. Don’t be afraid to engage! Share Sharing your open jobs with your connections who can share it with their contacts creates a powerful viral effect, giving you a web of talented potential applicants. It all starts with you LinkedIn is built around connections. The more people you (and your HR staff) know, the larger your extended network becomes, opening up the ability to see the names and bios of your connections’ connections, and even people with whom you have three degrees of separation.
  7. 7. “EVERYONE IS A BRAND AMBASSADOR, EVERYONE IS A RECRUITER.” Lars Schmidt Founder, Amplify Talent @ThisIsLars
  8. 8. With users sending out more than 175 million tweets a day, the audience for Twitter is vast and engaged. Harness the power of the hashtag Hashtags get your tweets in front of users who might not follow you already. For example, if your St. Louis location is searching for a Branch Manager, an effective tweet would be: “#Werehiring a #BranchManager for our #StL location > [link to post here] #careers #jobs” Share news and events to expose your culture Allowing potential candidates a glimpse into company culture keeps them interested, and might pique the interest of passive candidates, as well. Engage, engage, engage Personally engaging is the most important thing you can do as a business on Twitter. Connect and engage on a personal level by participating in discussions. Make sure someone on your staff is committed to monitoring and responding in a timely manner. Get current employees involved Ask staff to retweet any job postings. Individual employees are likely to have a different group of followers than the main company, which means more people will see the tweet. Twitter
  9. 9. “ALL ONE NEEDS IS A COMPUTER, A NETWORK CONNECTION, AND A BRIGHT SPARK OF INITIATIVE AND CREATIVITY TO JOIN THE ECONOMY.” Don Tapscott Executive Director, Global Solution Networks @dtapscott
  10. 10. Facebook Facebook is the second most trafficked website in the world, trailing Google.* Participate Produce a steady stream of changing content focused on the people you want to reach. Target with ads The Facebook ad platform lets you target a specific audience for your ads through filters such as educational background, work experience, geographical location and interests. Highlight your culture (and your employees) Engage your audience by regularly posting interesting information about your company, your employees and your industry. *alexa.com
  11. 11. “INNOVATION NEEDS TO BE PART OF YOUR CULTURE. CONSUMERS ARE TRANSFORMING FASTER THAN WE ARE, AND IF WE DON’T CATCH UP, WE’RE IN TROUBLE.” Ian Schafer Founder/CEO, Deep Focus @ischafer
  12. 12. LinkedIn Search “National Association of Electrical Distributors” Twitter www.twitter.com/NAED_org Facebook www.facebook.com/NAEDorg YouTube www.youtube.com/NAEDEVENTS Connect with us

×