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Electrical distributors have been collecting data on product sales and customer orders for years now. But, technology now allows for the collection, synthesis and analysis of information like never before. Under the guise of Big Data, many industries are planning and even projecting outcomes. Most distributors are only utilizing ERP data, but at what cost? This white paper walks through how members of the electrical distribution channel can plan and execute big data projects to maximize not only sales, but also stock, logistics and customer satisfaction.