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Overcoming Top 10 Objections To Social Learning V2

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Overcoming Top 10 Objections To Social Learning V2

  1. Co-presented by Dave Wilkins, Sr. Director of Product Strategy Co-presented by Kevin Jones, President of Engaged Learning Overcoming the Top 10 Objections to Social Learning l February 2009
  2. About Dave <ul><li>Dave Wilkins </li></ul><ul><li>Senior Director, Product Strategy at Mzinga </li></ul><ul><li>National speaker at 40+ conferences </li></ul><ul><li>More than 12 years in the learning space </li></ul><ul><li>Strategy, design, development oversight for software sim, EPSS, KM products </li></ul><ul><li>Multiple years as a stand-up instructor and WBT developer </li></ul><ul><li>Published author </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: @dwilkinsnh </li></ul><ul><li>Facebook, AIM, LinkedIn: dwilkinsnh </li></ul><ul><li>Blog: </li></ul>
  3. About Kevin <ul><li>Kevin Jones </li></ul><ul><li>President, Engaged Learning </li></ul><ul><li>Consults with businesses and develops Social Media / Learning & eLearning solutions </li></ul><ul><li>Keynote & session speaker at national industry and company conferences </li></ul><ul><li>Leads enterprise wide learning solutions </li></ul><ul><li>Creates custom training </li></ul><ul><li>Director of Social Learning SIG for ASTD , developed Twitter’s SLQOTD </li></ul><ul><li>[email_address] </li></ul><ul><li>Twitter: @kevindjones </li></ul><ul><li> </li></ul>
  4. Logistics <ul><li>If you are a competitor, please don’t pitch, but do chime in and share your expertise </li></ul><ul><li>If you are looking for more on the basic idea of social learning as a concept, please go here: and look for “Embracing Social Learning…” or “Social Learning and the Recession…” </li></ul><ul><li>And for more on this specific topic, check out this series of posts by Kevin </li></ul>
  5. More Logistics -- Chat <ul><li>Two options </li></ul><ul><ul><li>Chat within the webinar window </li></ul></ul><ul><ul><li>Chat through Twitter </li></ul></ul><ul><li>To join us through Twitter: </li></ul><ul><ul><li>Go to </li></ul></ul><ul><ul><li>Sign-in with your normal Twitter username and password </li></ul></ul><ul><ul><li>Under Room to Enter, type soclearn and press Enter </li></ul></ul><ul><ul><li>You are now in a Twitter Chat room where we can easily see and reply to each other’s posts </li></ul></ul>
  6. Agenda <ul><li>You submit your objections via one of our chat channels </li></ul><ul><li>Kevin and I address common objections: </li></ul><ul><ul><ul><li>“ Socializing vs working” – Kevin </li></ul></ul></ul><ul><ul><ul><li>“ Control” – Dave </li></ul></ul></ul><ul><ul><ul><li>“ Accuracy” – Kevin </li></ul></ul></ul><ul><ul><ul><li>“ Training Relevance” – Kevin </li></ul></ul></ul><ul><ul><ul><li>“ ROI and Measurement” – Dave </li></ul></ul></ul><ul><li>We collectively begin to answer your submitted objections and we marvel at the wisdom of the crowd. </li></ul>
  7. “ If we introduce social media and social networking, our people will spend most of their time socializing instead of working…” #1 OBJECTION
  8. Too Much Socializing with Social Media? <ul><li>What is the problem? </li></ul><ul><li>Abusers will be abusers </li></ul><ul><li>Play is OK – Encourage it, </li></ul><ul><li>but don’t name it </li></ul><ul><li>Is Twitter Play? </li></ul><ul><li>Hospital network </li></ul><ul><li>Wisdom </li></ul>
  9. “ If we introduce social media and social networking, who will control the content and how we will control what people say?” #2 OBJECTION
  10. Too Much Freedom with Social Media <ul><li>Control is an illusion: 80% of learning happens outside your “control” systems </li></ul><ul><li>Exposing this learning via social media provides options for influence: correcting, improving, extending </li></ul><ul><li>People already share bad information </li></ul><ul><li>People already share information in scary ways </li></ul><ul><li>Information doubling? Between 1-2 years. </li></ul><ul><li>Control = disconnect with Western values, economic paradigm, and innovation </li></ul>
  11. “ What if they post inaccurate content? How do we make sure that the information is correct?” #3 OBJECTION
  12. Content Accuracy <ul><li>Issues of timelines – Pluto </li></ul><ul><li>Exchange info via the CUBE </li></ul><ul><li>Greater visibility </li></ul><ul><li>Hidden experts </li></ul><ul><li>Moderation where appropriate </li></ul><ul><li>More accurate </li></ul>
  13. “ How is this related to training? A lot of this doesn’t ‘feel’ like training.” #4 OBJECTION
  14. Relevance of Social Learning to Training eLearning Business Goals Performance Improvement Learning Training
  15. Re-imagining the Scope of Learning Professionals Jay Cross & Harold Jarche
  16. “ All this touchy feely social learning stuff sounds great, but how do you measure it?” #5 OBJECTION
  17. ROI and Measurement <ul><li>Measure for results: we measure the wrong stuff today </li></ul><ul><li>Some ideas: </li></ul><ul><ul><li>Reduction in turnover </li></ul></ul><ul><ul><li>Increased sales </li></ul></ul><ul><ul><li>Higher levels of innovation </li></ul></ul><ul><ul><li>Faster time-to-competency </li></ul></ul><ul><ul><li>Increased productivity </li></ul></ul><ul><li>ONA – what is it and why you should do it </li></ul><ul><li>Real examples? Ace Hardware, Cisco, Scottrade, Ford </li></ul>
  18. Ace Hardware: Productivity Retailer-owned hardware supply cooperative in business for 80 years
  19. Time for a conversation…
  20. Recommended Resources April 2009 Blogs Mzinga Blogs , Tony Karrer , Kevin Jones etc. White Papers and Resources Mzinga White Papers and Resources Mzinga Webinar Event Archive Articles CLO magazine Learning Circuits Talent Management magazine Learning Solutions e-Magazine, Dec 15 th , 2008 Twitter @dwilkinsnh , @slqotd , @kevindjones Podcasts or through iTunes ENGAGEDLEARNING.NET l MZINGA
  21. Thank You! Dave Wilkins Mzinga Sr. Director of Product Strategy [email_address] Twitter: @dwilkinsnh Kevin Jones President, Engaged Learning [email_address] Twitter: @KevinDJones April 2009 ENGAGEDLEARNING.NET l MZINGA

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