1.
Social Branding.How can my brand benefit from it?

2.
What is Shorty
Produkshins?
“Shorty Produkshins is an Online Promotions
Company, specializing in Social branding and
Event marketing via Advanced internet
Marketing and SEO tactic.”
“Shorty Produkshins strives to bring about
positive influence and loyalty in shaping a
brand‟s awareness amongst associated target
markets through brand awareness campaigns
and conversation leading to tenure and
success for each brand while leaving an
impactful imprint on consumers across the
globe.”
“The vision of Shorty Produkshins is to be the
initial awakening of a „new era in royalty‟
amongst those within the reach of associated
product lines, clientele and end consumers.
For each affiliated brand, we shall envision,
achieve and influence the public in a positive
way through concept to execution and
inspiring the next generation via empowering
product releases and brand storytelling.”“A New Era in Royalty.”

3.
Very Basic Ways to
Monetize
Memberships
Webinars
Events (Live and Online)
e-Books (Multiple
Distribution Channels)
Audiobooks (Multiple
Distribution Channels)
Product & Service Sales
(including Mobile
Delivery)
Video and Telephone
Consultation
Advertising/Sponsorships
where applicable
Monetization of Social
Media Content
Pay-Per-Consumption
fees of Media Content

4.
Bare-Benefit Examples
Gain of Traffic and Potential Consumers who will
convert to customers via increasing:
Sponsorship Opportunity
Advertisement Opportunity
Content Features
Interviews
Press
“Virality”
Word of Mouth Marketing
Brand Awareness
Cross Promotions
Backlinks
Organic Link Wheels and Pyramids
Guest Blogging
Affiliate distribution of branded content

5.
Bare-Benefit Examples
Demonstration and acknowledgment of Expertise
Brand Trust and Loyalty through personal interaction
between Brand Enthusiasts and Brand Persona
Sales
Memberships
Tenure due to supply and demand, stemming from trust
and loyalty of Brand Enthusiasts and Word of Mouth
means.
Automated servicing and call to actions lead to income
generation “in our sleep!”
Ongoing and evolving Research on Brand Markets, Needs
and SWOT Analysis for Marketing Efforts without having to
outsource Market Research teams.

6.
Minimal Resources Gained
Network Accesses
Relationship Developments & New Potential Consumers
A Web of Personal & Professional Connections Memberships
A platform to address issues and combat negative reputation and
promote a positive one & announce news, releases, opportunities,
contests, rewards, etc.
Authority and credibility heightens amongst established and future
consumers and colleagues
Invites to special events, panels, and other resources that equates to
endless potential for the future of the brand on a National/International
level.
Personalized and details web analysis to target future audiences more
effectively.
Leads database of potential and existing consumers, along with their
interests and needs.

7.
What is Branding?
Branding is how a company, product, service, person, ideal
or organization is to be viewed by the general population via
interaction, ethics, actions, distributions, missions, goals,
visions, etc.
The persona of the brand is characterized through color,
imagery, typography, texture, copy and other elements that
tell the brand’s story at “first glance.”
An “archetype” is the class of persona that the brand
represents. If it were to be a character in a story, what would
it’s role be (i.e. “Hero,” “Villain,” “Creator,” etc.).
Branding is consistent in ALL publications, marketing
releases, press, etc. This is a “snapshot” of the brand and
never to be altered, unless strenuous matters require a
“rebranding” strategy.

8.
BOTTOM LINE:
{Social = Benefits of Personalization and Interaction between
Brand Enthusiast and Brand Persona.} = A means for
generating potential consumers through personalized Brand
Awareness campaigns and engaging them in conversation
and messaging that will lead to trust and convert them into
actual customers and clientele.

9.
Social Branding & Reputation
Monitoring
Point of Contact.
Awareness expansion and interaction with already aware
consumers and anti-consumers.
Leaves an imprint on potential consumers who are already
“sticky” on other Social Presences.
Content shares and positive conversation between current
consumers bring awareness to new potential consumers.
One negative statement is twice as damaging as a positive
one and very harmful, as opposed to no statement at all!
Aids and jumpstarts Viral Marketing and Word of Mouth
endeavors.
Funneling leading to sales and consumer conversion.

10.
Design Strategy
Pictures say a million words and then tell 50 million stories
through those words.
Designs attract attention to a subject.
These are visually remembered and shared for subject
material.
Simplicity aids in providing short attention spans with
meaningful and impactful information.
Psychological implementation of colors, shapes, visual
flow, and other elements can trigger a desire and/or
emotion.
Aid in aesthetics of “text-heavy” information.
Indexed based on color, geographics, and subject matter
and aids in SEO advancement in search engines.

11.
Niche Social Network
Gives platform to voice opinions, truths, interact
with Brand Enthusiasts, combat negative
reactions, make apologizes, make
announcements, and analyze audiences needs,
wants, demographics, goals and interests.
Central hub for Marketing, Information and SEO.
Content-generation yields complex and
accelerated SEO results!

12.
Event Marketing & Branding
Greater target of attendees,
including International, tourists
and out-of-area travelers, based
on size of event.
Live stream events can charge
fees for Online attendances.
A reason to distribute branded
deliverables.
SEO, backlinks, press, credibility,
interaction linked.
Impactful on COMMUNITY.

13.
Interactive Events & Live Streams
Providing “Live Stream” coverage for your event
ensures a broader “turn out” for that event that will
leave a lasting impression on consumers.
Interactive Events lend consumer participation at a
distance and a personalized experience with lasting
imprint on your vast consumer base.
Fees for live events and streams can be charged, but
will lead to viral shares and conversation.
Anticipation of future participation will take place, as
consumers introduce others to your brand.
The marketing efforts to promote these particular
events will draw those uninterested in or unable to
attend your event

14.
Internet Marketing Implementation
All Social Branding Packages take advantage of
Advanced Internet Marketing Principles, including
accelerated SEO tactic.
All content is optimized for web.
Custom Branding Campaigns include SEM tactics
and Cross Promotion planning.
Brand Awareness takes place through Internet
Marketing venues including blogs, press aggregators
and more!
Revenue-generation campaigns use Social Media
outlets for Brand Awareness with “spoke=and-wheel”
placement of a central hub for Social and Web
Presences with “calls to action.”

15.
Public Relations
Press Releases
Press Release
Distribution
Social Media Releases
Blogging
Status Updates
Articles
Brand Monitoring
Copywriting
Professional
Biographies
Appearances

16.
Consumer Incentives
Contests/Giveaways
Discounts & Specials
Promotions
Free Live Events
Q&A Events
Inclusion
Privilege
…EVERYONE LOVES FREE…

17.
Mobile Presence & Marketing
The majority of Internet consumption takes place via
mobile web.
Mobile = More personalized means of
communication.
A majority of people are reportedly more likely to
share a toothbrush than a mobile device.
Brands are always connected to consumers via SMS,
MMS, Apps and Mobile Sites.
Mobile is more effective, because the consumers
“opt-in” to content by your brand. They are more likely
to participate.
Mobile content is most likely shared than content
elsewhere on the web.

18.
Unique Value Proposition
What is it that your brand can offer to your target
audience that no one else can?
What is it that makes your brand stand out?
Why is your brand so special?
Let’s start with this and work wonders! Have no
UVP? Then, let’s create one!
What makes YOU different?

19.
Social Branding Offline
Branded marketing materials such as business cards,
letterheads, flyers, etc. that leads people to a “call to
action.”
Call to Actions that make people want to know YOU
or YOUR BRAND more after meeting you in person
and/or seeing your marketing material.
Encourages Web Traffic, Social Adds & Shares,
Mobile Subscriptions, Blog Subscriptions, Purchases,
Downloads, etc.
Most that are met face-to-face become lifetime
BRAND LOYALISTS due to a personal interaction
with the brand.

20.
Questions to Ask Yourself
What do your daily, weekly, monthly and yearly Marketing Budgets
look like?
How much can you afford towards expenses related to exposure
and advertising?
What are your immediate needs and goals?
Where is your immediate target reach?
How long could you run a campaign for?
What is it that you are trying to accomplish exactly in getting to
helping your career?
Do you already have a web presence? What does it consist of?
Which modes of branding do you have already in place?

21.
“Basic Needs”
Basic Social Branding Packages
Starting at $950/Month

22.
Basic Social Branding
Packages
Social Media & Presence
Campaigns
As-needed Copywriting
Limited, yet Advanced
SEO Implementation
Graphics, Flyers & Promo
Card Designs
Marketing of ONE
EVENT per month
Blogging
Customized Awareness
Campaign
Routine Brand Monitoring
Routine Analytics &
Reporting
Public Relations & Press
Followers & Likes
Blog Submissions
Web EPK (Single Page)

23.
“Superstar Branding”
Full Social Branding Packages
Starting at $1500/Month

24.
Full Social Branding
Packages
All things “Social”
Advanced SEO Tools & Implementation
Graphics, Flyers & Promo Card Designs
Partial Event Marketing (based on IMAP)
Cross Promotions & Brand/Product Placement
Customized Awareness Campaigns
Revenue-Generating Awareness Campaigns
Active Public Relations
Copywriting

25.
Full Social Branding
Packages
Niche Social Network Creation
Social Upkeep & Content Submissions
Followers & Likes
Basic Mobile Marketing Campaigns
Ongoing Research & SWOT Analysis of Markets
Brand Monitoring
Analytics Analysis & Reporting
Blogging & Submissions
Web EPK (Single Page)

26.
Need More Information?
Understand Internet Marketing, Social Branding and
Event Marketing just a little bit more. Check out these
Shorty Produkshins affiliated sites:

27.
Contact Information
Jessica N. Abraham
(407) 683-4141
info@shortyprodukshins.com
http://www.shortyprodukshins.com