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The Rigidity of Seasonal Synergy<br />In Media Res --- Myles McNutt --- July 2010<br />
USA’s official twitter account proclaims Royal Pains’ return as sign of Summer’s arrival.<br />
Millions of<br />Viewers<br />Source: TVByTheNumbers.com<br />Burn Notice Season Three – Nielsen Overnight Ratings<br />
Premiered high-profile The Good Guys in Summer, and paired it with episodes of a sophomore series, Lie to Me, previously a...
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The Rigidity of Seasonal Synergy - In Media Res

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The Rigidity of Seasonal Synergy - In Media Res

  1. 1. The Rigidity of Seasonal Synergy<br />In Media Res --- Myles McNutt --- July 2010<br />
  2. 2. USA’s official twitter account proclaims Royal Pains’ return as sign of Summer’s arrival.<br />
  3. 3. Millions of<br />Viewers<br />Source: TVByTheNumbers.com<br />Burn Notice Season Three – Nielsen Overnight Ratings<br />
  4. 4. Premiered high-profile The Good Guys in Summer, and paired it with episodes of a sophomore series, Lie to Me, previously airing in traditional season.<br />Premiered two new drama series on Sunday nights (Scoundrels and The Gates) in timeslots vacated by Desperate Housewives and Brothers & Sisters.<br />Some networks have started importing original Canadian drama series (NBC’s The Listener, ABC’s Rookie Blue, CBS’ Flashpoint and The Bridge) to air during the summer months.<br />Steps in the Right Direction?<br />

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