MYERSJONESPARTNERS
   MARKETING + ADVERTISING




 A DIFFERENT APPROACH
  L E S S       E X P E N S E .            M O R E...
B/E AEROSPACE
direct mail


‣ Grand opening
  invitation to seating
  factory
‣ Included beverage
  coaster and insert
  e...
B/E AEROSPACE
direct mail


‣ Exclusive invitation to the
  Red Carpet Party hosted at
  the NBAA 2008 Exposition
  in Eur...
NCFI
POLYURETHANES
trade show booth

‣ Bold fabric and sleek
 metal design updated
 their brand.
‣ Modular and versatile
 ...
SALEM BAKING
new product packaging

‣ Premium upscale
 packaging needed
 exclusively for
 Williams-Sonoma
 account.
‣ Desi...
BEFORE




EXPRESS GRAPHICS
website redesign

‣ Navigation needed an overhaul with more functionality.
‣ Wanted to target ...
AFTER


EXPRESS
GRAPHICS
website redesign

‣ Redesigned and new
  content promoted a
  professional
  appearance.

‣ New t...
EXPRESS
                                                                                BEFORE
GRAPHICS
logo/identity

‣ I...
PHOENIX
RESTORATION                                                                                                       ...
COLLEGE IN
COLORADO
integrated
marketing
campaign


‣ The state of
  Colorado was
  losing a large
  percentage of
  stude...
COLLEGE IN
COLORADO
integrated
marketing
campaign


‣ Website focused
  on social
  interaction
  between diverse
  studen...
CENTRAL
METHODIST
UNIVERSITY
website redesign



‣ High school junior and
 senior prospects didn’t
 connect with the
 outd...
PROTEGRITY
event materials




MYERSJONESPARTNERS.COM • Neil@MyersJonesPartners.com • 336.210.3719 • P.O. Box 24986 • Wins...
MYERSJONESPARTNERS
   MARKETING + ADVERTISING




 A DIFFERENT APPROACH
  L E S S       E X P E N S E .            M O R E...
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  • Most Recent Samples

    1. 1. MYERSJONESPARTNERS MARKETING + ADVERTISING A DIFFERENT APPROACH L E S S E X P E N S E . M O R E E X P E R I E N C E . MYERSJONESPARTNERS.COM • Neil@MYERSJONESPARTNERS.COM • 336.210.3719 • Winston-Salem NC • 27114
    2. 2. B/E AEROSPACE direct mail ‣ Grand opening invitation to seating factory ‣ Included beverage coaster and insert extolling Ireland’s other assets ‣ Response exceeded expectation by 25% MYERSJONESPARTNERS.COM • Neil@MyersJonesPartners.com • 336.210.3719 • P.O. Box 24986 • Winston-Salem NC • 27114
    3. 3. B/E AEROSPACE direct mail ‣ Exclusive invitation to the Red Carpet Party hosted at the NBAA 2008 Exposition in Europe. ‣ Included poster introducing new products and innovations, invitation that prospect needed to bring to the event to attend. ‣ Response rate: 75%. MYERSJONESPARTNERS.COM • Neil@MyersJonesPartners.com • 336.210.3719 • P.O. Box 24986 • Winston-Salem NC • 27114
    4. 4. NCFI POLYURETHANES trade show booth ‣ Bold fabric and sleek metal design updated their brand. ‣ Modular and versatile booth allowed for multiple configurations. ‣ Rotating topper generated a greater awareness. MYERSJONESPARTNERS.COM • Neil@MyersJonesPartners.com • 336.210.3719 • P.O. Box 24986 • Winston-Salem NC • 27114
    5. 5. SALEM BAKING new product packaging ‣ Premium upscale packaging needed exclusively for Williams-Sonoma account. ‣ Designed peppermint candy and chocolate visuals to attract mostly female customer base. ‣ Used a metal tin to separate the look and feel from other MYERSJONESPARTNERS.COM • Neil@MyersJonesPartners.com • 336.210.3719 • P.O. Box 24986 • Winston-Salem NC • 27114
    6. 6. BEFORE EXPRESS GRAPHICS website redesign ‣ Navigation needed an overhaul with more functionality. ‣ Wanted to target larger corporate prospects, but many saw them as a ‘mom and pop’ shop. ‣ Credibility was lacking with no testimonials on the site. MYERSJONESPARTNERS.COM • Neil@MyersJonesPartners.com • 336.210.3719 • P.O. Box 24986 • Winston-Salem NC • 27114
    7. 7. AFTER EXPRESS GRAPHICS website redesign ‣ Redesigned and new content promoted a professional appearance. ‣ New tools [Instant Quotes, Online Ordering and Live Chat] added functionality. ‣ Better navigation improved accessibility to previous jobs and faster file upload. ‣ Rotating testimonials were placed on the main page to add credibility. ‣ Added Facebook and MYERSJONESPARTNERS.COM • Neil@MyersJonesPartners.com • 336.210.3719 • P.O. Box 24986 • Winston-Salem NC • 27114
    8. 8. EXPRESS BEFORE GRAPHICS logo/identity ‣ Initial tie-dye look created a few years ago had become outdated. ‣ Wanted a more professional image, but preserve some brand equity. ‣ Needed a tag line that differentiated the company. AFTER YOUR DIGI TAL PRI NTING EXPERTS MYERSJONESPARTNERS.COM • Neil@MyersJonesPartners.com • 336.210.3719 • P.O. Box 24986 • Winston-Salem NC • 27114
    9. 9. PHOENIX RESTORATION ! " # $ !% & ' ( # $ & ( #) * + ( $ new website V +% , , $' - ( $ . / * + 0 $ #(&1"2&($2/34(# !!"#$$%#&&'$ ()*+,-./0+123.34+ 536+*123.34+ ./72123.34+ -6/*.123.34+ -+*8)9+- 3:/;61;- ‣ Company had no web presence even !*2R$N"/#$S%N$'-#/$'-($!,%3(&$ though they were ,"2T$%!'(#$'-($!*#(M established. ‣ Prospects wanted to see more credible information before working with them. ‣ Scheduled to launch in October ’09, it’s designed to be customer '56$ 7869:6;<6=$ >;;7?@$ A$ BCDE6@$ 68F7CB$ G>7?$ ?6@H=68;6I$ D$ JD<6?$ CH86$ K7?@<@$ BC>>=H8F$ B>?$ :6?@>8DC$ focused problem/ :>@@6@@H>8@I$D$LH>C68<$@<>?E$6?7:<@$<6D?H8F$DJDG$<56$L6?G$?>>B$G>7$@C66:$78=6?$A$D8=$@7==68CG$G>7?$ R"S2,"%R$"/#$R"U&$ %2R$R"2U'U&$"!$ solution content. CHLH8F$ ;>8=H<H>8@$ D?6$ ;>E:?>EH@6=M$N>7$ 866=$ D$ 69:6?H68;6=O$ BD@<$ D;<H8F$ <6DE$ >8$ G>7?$ @H=6$ <>$ #(&1"2R*2T$'"$R%3%T($ %'$N"/#$-"3($ HEE6=HD<6CG$ @<6:$ H8$ <DP6$ ;>8<?>C$ >B$ G>7?$ 6E6?F68;GM$ 15>68H9$ #6@<>?D<H>8$ &6?LH;6@$ H@$ D$ B7CC$ @6?LH;6$ 4#"+-/#(M F686?DC$;>8<?D;<>?$DKC6$<>$5D8=C6$DCC$D@:6;<@$>B$:?>:6?<G$=DEDF6$?6:DH?M$"7?$(@<HED<>?@$D8=$1?>Q6;<$ ‣ Demonstrate 3D8DF6?@$J>?P$JH<5$G>7$<>$;>E:C6<6$?6:DH?@$D8=$?6@<>?6$G>7?$:?>:6?<G$CHP6$86JM$,6<$15>68H9$K6$G>7?$ before and after BH?@<$D8=$>8CG$;DCC$@>$G>7$;D8$?H@6$DK>L6$<56$D@56@$D8=$CHL6$DFDH8M$ restorations. MYERSJONESPARTNERS.COM • Neil@MyersJonesPartners.com • 336.210.3719 • P.O. Box 24986 • Winston-Salem NC • 27114
    10. 10. COLLEGE IN COLORADO integrated marketing campaign ‣ The state of Colorado was losing a large percentage of students to out- of-state schools. ‣ Kick off campaign to increase college enrollment. ‣ Audience: over 500 high schools. ‣ Included posters, brochures, print ads, resource CD’s, TV and website. MYERSJONESPARTNERS.COM • Neil@MyersJonesPartners.com • 336.210.3719 • P.O. Box 24986 • Winston-Salem NC • 27114
    11. 11. COLLEGE IN COLORADO integrated marketing campaign ‣ Website focused on social interaction between diverse students. ‣ Engaged the students with an easy three-step approach to learn more about the Colorado schools - Plan, Apply, Pay. ‣ Linked website with Facebook so high school students could connect with MYERSJONESPARTNERS.COM • Neil@MyersJonesPartners.com • 336.210.3719 • P.O. Box 24986 • Winston-Salem NC • 27114
    12. 12. CENTRAL METHODIST UNIVERSITY website redesign ‣ High school junior and senior prospects didn’t connect with the outdated, low energy brand [see website below]. ‣ Redesigned website with a more ‘big school’ feel and inspirational appeal. ‣ Retained the student centered focus that promoted reaching their goals. ‣ New navigation to easily locate faculty, student and school information. MYERSJONESPARTNERS.COM • Neil@MyersJonesPartners.com • 336.210.3719 • P.O. Box 24986 • Winston-Salem NC • 27114
    13. 13. PROTEGRITY event materials MYERSJONESPARTNERS.COM • Neil@MyersJonesPartners.com • 336.210.3719 • P.O. Box 24986 • Winston-Salem NC • 27114
    14. 14. MYERSJONESPARTNERS MARKETING + ADVERTISING A DIFFERENT APPROACH L E S S E X P E N S E . M O R E E X P E R I E N C E . MYERSJONESPARTNERS.COM • Neil@MYERSJONESPARTNERS.COM • 336.210.3719 • Winston-Salem NC • 27114

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