3. Products
Selection

4. Why to select a certain
product ?!!

5. Opportunity / Capability

6. Certain Product
 To ensure maximum net profit on certain
time by efficient use of resources.
 ( Not profit , Not less expense !!!! )

7. Criteria of Selection
 We can depend on the idea of the 4Ps.

10. Pharma Products Key points

11. 1st P : Product
 Product medical profile : efficacy, safety,
tolerability.
 Registration issues: time for registration ,
category of registration “drugs or herbal”
 Other substitutes.
 Other add on.
 Route of administration.
 Different strengths.

12. 2nd P : Place
 From where to get the license.
 Where to manufacture the product.
 Shipment and the Journey conditions 
 Storage conditions
 Distribution.

13. 3rd P : Price
 Cost for ownership : cost of goods,
discount, bonus and free goods.
 Cost of manufacturing.
 Cost of shipment.
 Cost of storage.
 Cost of distribution.
 Price strategies.

14. 4th P : Promotion
 Competition.
 Style of promotion.
 Channels for promotion.

15. Promotion strategy

16. Competition.

17. Parma products’ forecast
 Market overview.
 Corresponding product overview.
 ”Products selection Matrix”

18. Methods for forecast
 CAGR = ( EV / BV)1 / n - 1
where:
EV = Investment's ending value
BV = Investment's beginning value
n = Number of periods (months, years,
etc.)

19. Methods for forecast
 Average growth.
 Trend
 Units increase annually.
 Disease prevalence and incidence.

20. How to select ?
 Example.