MySpace Apps Advertising Programs

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A summary of the advertising programs available for app developers and case studies on particular campaigns.

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MySpace Apps Advertising Programs

  1. 1. January 2009 MySpace Apps: Advertising Programs
  2. 2. Application Gallery: Front Page 350x100 (3 units) Application Gallery: Category Pages 540x200 (1 unit) MySpace Apps: Performance Based Placements – Min bid $.20 cpc
  3. 3. MySpace Ad Placements – Run of Site – Utilizes newest targeting capabilities to reach and add new users quickly. - Performance based cpc campaigns utilizing HyperTargeting 728x90 Leaderboard 300x250 Med Rec *ROS placements may appear anywhere on the site at any time. You can gain more installs, but usually at a higher eCPI
  4. 4. <ul><li>Animals & Pets </li></ul><ul><li>Communicating </li></ul><ul><li>Dating & Relationships </li></ul><ul><li>Events </li></ul><ul><li>Fashion </li></ul><ul><li>Food & Drink </li></ul><ul><li>Fun Stuff </li></ul><ul><li>Games </li></ul><ul><li>Jobs, Business, Money </li></ul><ul><li>Layouts & Graphics </li></ul><ul><li>Movies & TV </li></ul><ul><li>Music </li></ul><ul><li>News & Weather </li></ul><ul><li>Photos </li></ul><ul><li>Politics & Causes </li></ul><ul><li>Quizzes & Polls </li></ul><ul><li>Schools & College </li></ul><ul><li>Shopping </li></ul><ul><li>Sports </li></ul><ul><li>Travel </li></ul><ul><li>Utilities </li></ul><ul><li>Video </li></ul>Category page promotions available (22 total): MySpace Apps: Available Categories http://apps.myspace.com
  5. 5. MySpace Apps: Main Page Featured App Sponsorship Ad Products available for US only Mocks are for illustrative purposes only; final appearance may be different * Prices valid through 5/31/08 http://apps.myspace.com MySpace Apps Homepage <ul><li>Overview: </li></ul><ul><li>MySpace Apps empowers developers to deeply integrate into MySpace by building and distributing applications </li></ul><ul><li>Quickest way to add users </li></ul><ul><li>Sponsorship Opportunity: </li></ul><ul><li>MySpace Apps Main Page Integration </li></ul><ul><ul><li>Main Page Featured App placement </li></ul></ul><ul><ul><li>Fixed Skyscraper </li></ul></ul><ul><li>Featured Application Units on User Homepage </li></ul><ul><li>Client App page Leaderboard </li></ul><ul><li>Benefits: </li></ul><ul><li>Huge opportunity for a Developer to showcase an engaging application through prominent real-estate on the homepage. </li></ul><ul><li>Timing: </li></ul><ul><li>One week sponsorship </li></ul><ul><li>Pricing: $75k per week </li></ul>Main Page Sponsorship placements
  6. 6. <ul><li>Developer 1 Case Study: </li></ul><ul><li>Background </li></ul><ul><li>Small developer who has various applications ranging from dating to casual gaming </li></ul><ul><li>Wanted to increase installs for all applications </li></ul><ul><li>Campaign </li></ul><ul><li>CPC campaign within the app gallery </li></ul><ul><li>Bid $.20 CPC </li></ul><ul><li>Set a spend limit as low as $100 per day </li></ul><ul><li>Results </li></ul><ul><li>Click rates between 1% - 2% </li></ul><ul><li>Conversion to install rates varied between 20% - 60% (depending on application) </li></ul><ul><ul><li>On average we see between 50-70% </li></ul></ul><ul><li>Achieved eCPI sub $1 </li></ul><ul><ul><li>Over 60% of CPC campaigns in the app gallery are achieving at or below $.50 eCPI </li></ul></ul><ul><li>*all numbers are historical and not a predictor of future performance </li></ul>MySpace Apps: Case Study 1* http://apps.myspace.com
  7. 7. <ul><li>Developer 2 Case Study: </li></ul><ul><li>Background </li></ul><ul><li>Large gaming developer </li></ul><ul><li>Wanted to increase installs for all applications </li></ul><ul><li>Campaign </li></ul><ul><li>CPC campaign within the app gallery </li></ul><ul><li>Bid $.20 CPC </li></ul><ul><li>Set a spend limit as high as $10,000 per day </li></ul><ul><li>Results </li></ul><ul><li>Click rates between 1% - 3% </li></ul><ul><li>Conversion to install rates varied between 40% 80% (depending on application) </li></ul><ul><ul><li>We’ve seen as high as 95% for gaming apps </li></ul></ul><ul><li>Achieved eCPI sub $1 </li></ul><ul><li>*all numbers are historical and not a predictor of future performance </li></ul>MySpace Apps: Case Study 2
  8. 8. MySpace Apps: Case Study 3 http://apps.myspace.com <ul><li>Developer 3 Case Study: </li></ul><ul><li>Background </li></ul><ul><li>Large developer who has gaming applications </li></ul><ul><li>Wanted to jumpstart viral growth </li></ul><ul><li>Had many creatives to use for campaign </li></ul><ul><li>Campaign </li></ul><ul><li>Sponsorship on app gallery homepage </li></ul><ul><li>Spent $75,000 / week </li></ul><ul><li>Results </li></ul><ul><li>Click rates between 2% - 10% </li></ul><ul><li>Number of Clicks per week were 150-200,000 </li></ul><ul><li>eCPI was above $1 (common for sponsorships) </li></ul><ul><li># installs outpaced CPC campaigns on a weekly basis </li></ul><ul><li>*all numbers are historical and not a predictor of future performance </li></ul>
  9. 9. Questions?? Contact: James Hatcher [email_address] 310-969-7184

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