Chris LeongDirector Strategy – Soft SpaceDREAM BIG, ALWAYS BELIEVE
ABOUT MEProfessional• Engineer with a MBA with University of Strathclyde• Co-Author of “Like me, Follow Me” – a book on So...
ABOUT SOFT SPACEA Mobile Payments Technology Company established in March 2012 that can“transform” every smart devices to ...
WHAT WE DOAll you need is your standardissue smartphone and atleast EDGE connectivityThe Soft Space Payment App:Enter the ...
BENEFITSCostEfficienciesGreat buyingExperienceMobility &ConvenienceSecurity
INTERNATIONALLY RECOGNIZEDEuropay, MasterCard & Visa(EMV)Top 3 (Cartes-Asia)MasterCard (MPOS)Program Certified
 1st in Asia to obtain EMV Level 2 Certificationfor MPOS. 1st company to have a major EMV MPOSrollout in Asia with Kasik...
KASIKORNBANK - THAILAND
COMING SOON…
WAS IT EASY….?
COMMON OBSTACLESToo young Malaysian Tech? Slow tech adoption
1. Right People, Right Place, Right Time2. Leverage3. Build local, Aim GlobalHOW DID WE DO IT?
天时,地利,人和
3 DRIVING FORCES -ReinforceReinforce
Fun Facts• 1.1 billion out of 5 billion mobiles aresmartphones*• 62% of smartphone users are aged25-34*• 87% use the phone...
Fun Facts• 39% use the phone while going to thebathroom• 48% use the phone while eating• 13% use the phone while having am...
NEXT GEN OFCONSUMERS
Leverage
RIDE THETSUNAMI OF CHANGE
OUR STRATEGYLowdistributioncostThe power ofsmartphonesNeed ofmobility
THE GAP
CROWDFUNDING• 536 crowdfunding platforms• $5.1b raisedKickstarter• 101,679 projects• $563 million raised• Olloclip raised ...
EDUCATION - KHANACADEMY• Over 4200 videos• 6 million unique students visited each month• Curriculum circulated in 20,000 c...
MOBILE PAYMENT• $670billion in 2015 on the transaction inmobile payment• 2015 1 billion smartphones shipped globally• 141 ...
TASK RABBIT – CROWD OUTSOURCING• $37.7 million in funding• 4,000 tasksrabbits• 9 CitiesPopular tasks• Photographers, Fix I...
Build local, Aim Global
BUILD FOR THE WORLD
BRAIN POWER RULES
NIMBLE AND FLEXIBLE
A CRAZY TEAM
SMALL GUYS VS. BIG GUYS
WHO MOVED MY CHEESE??
RUN…..
Email: chris.leong@softspace.com.myLinkedIn: http://my.linkedin.com/in/chrisle0ngTHANK YOU
Dream Big, Always Believe
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Dream Big, Always Believe

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Chris Leong is the Director of Strategy & Planing of Soft Space Sdn Bhd. He was invited by MDeC Malaysia to share his thoughts on building global competitive Malaysian outsources at the MSC Malaysia SCORE+ Acceleration Programme. His talk is entitled, Dream Big, Always Believe.

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  • USD670 billion 2015 mobile payment6.7+million users do online courseArab Spring – 230,000 daily tweets HusniMuborak40 billion apps download in Apple store
  • Dream Big, Always Believe

    1. 1. Chris LeongDirector Strategy – Soft SpaceDREAM BIG, ALWAYS BELIEVE
    2. 2. ABOUT MEProfessional• Engineer with a MBA with University of Strathclyde• Co-Author of “Like me, Follow Me” – a book on Social Media• Microsoft MVP for Client Development 2009• Former head of commercialization for Cradle Fund• Development of the Angel Investment ecosystem• Introduction of the Angel Investment Tax IncentiveFun• Amateur Photographer• Over optimistic marathon runner
    3. 3. ABOUT SOFT SPACEA Mobile Payments Technology Company established in March 2012 that can“transform” every smart devices to a payment accepting terminal
    4. 4. WHAT WE DOAll you need is your standardissue smartphone and atleast EDGE connectivityThe Soft Space Payment App:Enter the amount, process thecard, authorise the transaction &issue an e-receiptAttach the chip card readerto the mobile device with theSoft Space app = InstantCard Acceptance Terminal
    5. 5. BENEFITSCostEfficienciesGreat buyingExperienceMobility &ConvenienceSecurity
    6. 6. INTERNATIONALLY RECOGNIZEDEuropay, MasterCard & Visa(EMV)Top 3 (Cartes-Asia)MasterCard (MPOS)Program Certified
    7. 7.  1st in Asia to obtain EMV Level 2 Certificationfor MPOS. 1st company to have a major EMV MPOSrollout in Asia with Kasikorn Bank Certified as one of MasterCards preferredMPOS solution providers. Developed Digital Ordering Platform for iPad atall Sakae Sushi restaurants in MalaysiaTHE JOURNEY SO FAR…..
    8. 8. KASIKORNBANK - THAILAND
    9. 9. COMING SOON…
    10. 10. WAS IT EASY….?
    11. 11. COMMON OBSTACLESToo young Malaysian Tech? Slow tech adoption
    12. 12. 1. Right People, Right Place, Right Time2. Leverage3. Build local, Aim GlobalHOW DID WE DO IT?
    13. 13. 天时,地利,人和
    14. 14. 3 DRIVING FORCES -ReinforceReinforce
    15. 15. Fun Facts• 1.1 billion out of 5 billion mobiles aresmartphones*• 62% of smartphone users are aged25-34*• 87% use the phone while on the go**• 2 million + Malaysian usesmartphones**• 3 out of 4 browse the web using theirphones**MOBILE REVOLUTION
    16. 16. Fun Facts• 39% use the phone while going to thebathroom• 48% use the phone while eating• 13% use the phone while having ameaningful conversationMOBILE REVOLUTION
    17. 17. NEXT GEN OFCONSUMERS
    18. 18. Leverage
    19. 19. RIDE THETSUNAMI OF CHANGE
    20. 20. OUR STRATEGYLowdistributioncostThe power ofsmartphonesNeed ofmobility
    21. 21. THE GAP
    22. 22. CROWDFUNDING• 536 crowdfunding platforms• $5.1b raisedKickstarter• 101,679 projects• $563 million raised• Olloclip raised apprximately $68,000
    23. 23. EDUCATION - KHANACADEMY• Over 4200 videos• 6 million unique students visited each month• Curriculum circulated in 20,000 classroomsaround the world.• Volunteers have translated Khan’s videosinto 24 different languages.
    24. 24. MOBILE PAYMENT• $670billion in 2015 on the transaction inmobile payment• 2015 1 billion smartphones shipped globally• 141 million users globally
    25. 25. TASK RABBIT – CROWD OUTSOURCING• $37.7 million in funding• 4,000 tasksrabbits• 9 CitiesPopular tasks• Photographers, Fix Ikea• Shopping• Delivery
    26. 26. Build local, Aim Global
    27. 27. BUILD FOR THE WORLD
    28. 28. BRAIN POWER RULES
    29. 29. NIMBLE AND FLEXIBLE
    30. 30. A CRAZY TEAM
    31. 31. SMALL GUYS VS. BIG GUYS
    32. 32. WHO MOVED MY CHEESE??
    33. 33. RUN…..
    34. 34. Email: chris.leong@softspace.com.myLinkedIn: http://my.linkedin.com/in/chrisle0ngTHANK YOU

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