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Cinco De Mayo Phoenix Festival

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Cinco De Mayo Phoenix Festival is turning 22 and is celebrating by bringing Grammy Award winning artists and the best in family events, food, and sponsor giveaways. Enjoy the music with friends and family as the valley's corporate community as well as National touring brands show-off with free prizes, gifts, and contests.

Event website at www.cincophx.com

For more information, please contact Michael at mnunes@arvizu.com or call 602-279-4669.

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Cinco De Mayo Phoenix Festival

  1. 1. CINCOCINCOPhoenixX X I I
  2. 2. 12% 33% 22% 31% 2% By Generation Z Millenials Gen X Baby Boomers Silent Event demographics 80% 10% 5%5% By Ethnicity Hispanic Caucasian African American Other CINCOCINCOPhoenixX X I I BIENVENIDOS
  3. 3. FESTIVAL HIGHLIGHTS 200 EVB Downtown Phoenix 2nd Street and Van Buren FESTIVAL HISTORY Engage approximately 75,000* attendees Play a part in our LIVE scholarship giveaway Entertainment from Celebrity Performers 80% of attendees are of Hispanic decent Category exclusivity available Festival design that ensures maximum traffic flow Saturday, May 2nd | 2:00 PM to 12:00 PM Sunday, May 3rd | 12:00 PM to 10:00 PM Cinco de Mayo Phoenix Festival is viewed as one of Arizona’s largest and most significant cultural showcases for valley residents and tourists alike. Now in it’s 22nd year, this festival offers the valley’s corporate community as well as mobile marketing tours throughout the US the opportunity for positive exposure to Arizona’s primary Hispanic market. *Based on 2014 Attendance CINCOCINCOPhoenixX X I I
  4. 4. CINCOPhoenixX X I I ENTERTAINMENT Saturday May, 2rd, 2015
  5. 5. CINCOPhoenixX X I I ENTERTAINMENT Sunday, May 3rd, 2015
  6. 6. CINCOPhoenixX X I I CINCO IN ACTION
  7. 7. Since 2000, Arvizu Advertising and Grand Canyon University have partnered to raise funds to offer scholarships for Hispanic high school students. Arvizu Scholarships has raised over $535,000 to provide financial aid to Hispanic students in helping them further their education. Arvizu Scholarships is proud to have touched the lives of 450 students! We are excited to announce that Grand Canyon University has agreed on a 4 to 1 match on all funds raised. We would like the opportunity for your company to take advantage of this match while affecting the lives of Hispanic students with a scholarship donation amount of your choice. This Year’s Goal: $150,000 CINCOPhoenixX X I I ARVIZU SCHOLARSHIPS
  8. 8. CINCOPhoenixX X I I PARTNERS
  9. 9. Partner Product Qty Value Exposure NBC :30 Second Spots 5 Min. Segment Online Link (#days) 55 2 36 $24,750 $7,500 $1,750 1.8 Million Mundo Fox :30 Second Spots 35 $12,500 500,000 12 Mega :60 Second Spots 75 $6,700 3.35 Million CBS :30 Second Spots :15 Second Spots Live Mentions Web Link (#Days) 150 85 20 14 $16,750 $4,250 $2,500 $750 Clear Channel :30 Second Spots 30 $3,750 Univision :30 Second Spots 50 $7,400 AZ Republic ½ Page B/W Ad 5 $29,100 1.64 Million La Voz ½ Page Color Ad, ½ Page Color Post Social Media (#days) 5 1 14 $11,950 $2,500 $750 TV Y Mas Full Page Color 6 $5,400 TV=$46,500 Radio=$42,100 Print=$49,700 $138,300 7.29 Million Based on 2014 Media CINCOPhoenixX X I I MEDIA PLAN
  10. 10. CINCOPhoenixX X I I CORPORATE COMMUNITY
  11. 11. TO VIEW VIDEO ONLINE CLICK SCREEN CINCOPhoenixX X I I RECAP VIDEO
  12. 12. 3101 N Central Ave. | Suite 1240 | Phoenix AZ 85012 Michael Nunes Account Executive mnunes@arvizu.com 602 279-4669 602 279-4977 fax Cinco de mayo contact CONTACT INFORMATION Ray Arvizu Jr. Director of Strategic Operations rjarvizu@arvizu.com 602 279-4669 602 279-4977 fax Scholarships contact CINCOPhoenixX X I I CONTACT US

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