JobScout Media Kit

jobscout teaches the essential Internet skills needed to ﬁnd a job
in today’s online marketplace.
We take our users from never having used the Internet to using
the Web to independently managing the job search and
application process.
For those who are already Internet savvy, we oﬀer streamlined job
search management tools.
jobscout
What We Do
Contact: Josh Bradley / bradley@discovertrail.com / 415.766.4591

1 in 5 Americans are not digitally literate.
That means there are 60 million Americans
who do not know how to use the Internet.
This number is nearly 6 billion people worldwide.
Boomers are facing the inevitability of having
to stay in the job market past the age of 65.
They need the skills to stay relevant.
Millennials face a 25% unemployment rate.
They need the tools to ﬁnd employment now.
jobscout
Why Now?

California libraries were overwhelmed by the number of people
coming into their branches who needed to look for jobs using the
public computers, but did not know how to use the Internet.
Librarians were spending countless hours trying to train people on
basic Internet literacy.
jobscout was originally created as a solution to this problem.
Over the course of a year, jobscout worked hand-in-hand with the
California State Library to create a user-friendly, engaging, online
platform that allows users to learn the Internet skills they need to
ﬁnd a job.
Finding interest from a customer market of institutions, such as
libraries, schools, social services and even employers looking to
address the skills gap, jobscout went from a project with a mission
to a mission-driven startup.
jobscout
Our Story

Teaching Internet skills +
gamiﬁed “how-to” lessons+
cool job seeking tools =
jobscout
jobscout

jobscout
The Platform

jobscout
The JobScout Experience
To learn broad subjects like “Internet Savvy” and “Finding Work
Online,” users take lessons that test knowledge and reward success
through eye-catching badges.
A jobscout user accumulates badges as they progress through
lessons that teach digital literacy in order to find a job online.
Games and interactive features keep users engaged while they learn
to use a search engine, set up an email account, use social networks,
build an online resume, find job listings and prepare for interviews.
jobscout’s social network allows users to connect with each other
online, leading to offline collaboration.
jobscout also boasts a custom resume builder, built-in job search
functionality and an application manager, allowing the user access to
the full job search experience without leaving the jobscout site.

jobscout
The iOS App

jobscout
COMPASS
jobscout’s COMPASS data analytics system allows customers to
track the progress and usage of jobscouters within their
organization. With their own private dashboard, their organization
can track metrics such as lessons taken, resumes submitted and
other important data points for learners and job seekers.

Team
jobscout
Christina Gagnier
Chief Executive Oﬃcer
Stephanie Margossian
COO/Content
Watts Martin
Development
Adele McCarthy-Beauvais
Business & Partnerships
Josh Bradley
Platform Satisfaction
Paul Jackson
Spanish Language/Content
Paul Lucci
Design/Development
Brittany Smith
Business & Partnerships

jobscout
JobScout Mobile
For the more than 40% of people who access the Internet through
their smartphones, jobscout now oﬀers a native iOS mobile
application for the iPhone available through the iTunes Store. Users
can now carry all of the Internet skills training resources and career
tools jobscout has to oﬀer in their pocket.
Take jobscout with you to look for a job anytime, anywhere.

JobScout Addresses Key Issues
Unemployment
Unemployment remained at 7.8% in the United States during Q4 of 2012,
and 2,031,400 people are without a job. Despite recent dips,
unemployment remains a critical problem that calls for new solutions.
Digital Divide
The United States is known the world over for its innovative and
industrious spirit, yet over 60 million Americans lack the Internet skills
necessary for today’s market demands.
In today’s economy, Internet skills are essential for ﬁnding a job. jobscout
seeks to bridge the gap between digital non-natives and ﬁnding
employment.
jobscout

JobScout Bridges the Digital Divide
jobscout is designed for those disenfranchised by the digital
divide. jobscout creates a safe and accessible entry point for users
unfamiliar with the Internet. jobscout engages users through the use of
gaming elements and motivates them to cultivate new skills by awarding
badges.
jobscout is a game changer for the over 60 million Americans who do not
know how to use the Internet by creating a space online that meets their
needs.
jobscout

jobscout
Press

jobscout

Success to Date
Today: jobscout is available in over 1,000 locations in California.
January 2013: jobscout launches its iOS application and COMPASS analytics system.
October 2012: Los Angeles County Office of Education becomes jobscout’s first
customer.
September 2012: jobscout becomes a part of White House Ignite and Connect 2
Compete’s Everyone On initiative.
February 2012: jobscout is a finalist in the 2012 Digital Learning and Media
Competition sponsored by the MacArthur Foundation and Mozilla.
January 2012: jobscout launches in 130 libraries across California.
December 2011: Beta launch event for jobscout.
September 2011: jobscout partners with the California Technology Agency.
August 2011: jobscout partners with the California State Library and the LINK
AMERICAS Foundation.
jobscout

Game Plan
✓ Android app launch
✓ Public launch of Spanish
language site
✓ Video Content Vertical
launch
✓ New COMPASS features
launch
✓ Mobile app lessons
launch
✓ Full-scale integration into
TRAIL ecosystem for
multi-platform users
✓ JobScout 2.0 launch -
redesign of user ﬂow and
more personalization
Q3
2013
Q4
2013
Q1
2014
Q2
2014
jobscout

Approach: What’s Next
The Future - TRAIL: Discover Your Path
jobscout is the first of several platforms being designed under TRAIL
(Technology Resources and Internet Literacy) including:
healthscout: Personal healthcare management.
civicscout: Focus on civic engagement, community participation, path to
citizenship and access to online government services.
financescout: Personal finance management & planning.
The goal of TRAIL is to provide a suite of lifestyle management applications,
rooted in a core digital literacy curriculum and partnered with state, federal
and non-profit institutions to provide effective and empowering solutions to
social issues. Right now, jobscout is getting people to work.
jobscout

Our Theory of Change
jobscout
Empowered
Communities

Contact Us
Josh Bradley
bradley@discovertrail.com
415.766.4591
myjobscout.co
@myjobscout
Thank You

JobScout Media Kit

JobScout Media Kit

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