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JobScout Media Kit

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myjobscout.co
Media Kit

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jobscout teaches the essential Internet skills needed to find a job
in today’s online marketplace.
We take our users from n...

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1 in 5 Americans are not digitally literate.
That means there are 60 million Americans
who do not know how to use the Inte...

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JobScout Media Kit

  1. 1. myjobscout.co Media Kit
  2. 2. jobscout teaches the essential Internet skills needed to find a job in today’s online marketplace. We take our users from never having used the Internet to using the Web to independently managing the job search and application process. For those who are already Internet savvy, we offer streamlined job search management tools. jobscout What We Do Contact: Josh Bradley / bradley@discovertrail.com / 415.766.4591
  3. 3. 1 in 5 Americans are not digitally literate. That means there are 60 million Americans who do not know how to use the Internet. This number is nearly 6 billion people worldwide. Boomers are facing the inevitability of having to stay in the job market past the age of 65. They need the skills to stay relevant. Millennials face a 25% unemployment rate. They need the tools to find employment now. jobscout Why Now? Contact: Josh Bradley / bradley@discovertrail.com / 415.766.4591
  4. 4. California libraries were overwhelmed by the number of people coming into their branches who needed to look for jobs using the public computers, but did not know how to use the Internet. Librarians were spending countless hours trying to train people on basic Internet literacy. jobscout was originally created as a solution to this problem. Over the course of a year, jobscout worked hand-in-hand with the California State Library to create a user-friendly, engaging, online platform that allows users to learn the Internet skills they need to find a job. Finding interest from a customer market of institutions, such as libraries, schools, social services and even employers looking to address the skills gap, jobscout went from a project with a mission to a mission-driven startup. jobscout Our Story Contact: Josh Bradley / bradley@discovertrail.com / 415.766.4591
  5. 5. Teaching Internet skills + gamified “how-to” lessons+ cool job seeking tools = jobscout jobscout Contact: Josh Bradley / bradley@discovertrail.com / 415.766.4591
  6. 6. jobscout The Platform Contact: Josh Bradley / bradley@discovertrail.com / 415.766.4591
  7. 7. jobscout The JobScout Experience To learn broad subjects like “Internet Savvy” and “Finding Work Online,” users take lessons that test knowledge and reward success through eye-catching badges. A jobscout user accumulates badges as they progress through lessons that teach digital literacy in order to find a job online. Games and interactive features keep users engaged while they learn to use a search engine, set up an email account, use social networks, build an online resume, find job listings and prepare for interviews. jobscout’s social network allows users to connect with each other online, leading to offline collaboration. jobscout also boasts a custom resume builder, built-in job search functionality and an application manager, allowing the user access to the full job search experience without leaving the jobscout site. Contact: Josh Bradley / bradley@discovertrail.com / 415.766.4591
  8. 8. jobscout The iOS App Contact: Josh Bradley / bradley@discovertrail.com / 415.766.4591
  9. 9. jobscout COMPASS jobscout’s COMPASS data analytics system allows customers to track the progress and usage of jobscouters within their organization. With their own private dashboard, their organization can track metrics such as lessons taken, resumes submitted and other important data points for learners and job seekers. Contact: Josh Bradley / bradley@discovertrail.com / 415.766.4591
  10. 10. Team jobscout Christina Gagnier Chief Executive Officer Stephanie Margossian COO/Content Watts Martin Development Adele McCarthy-Beauvais Business & Partnerships Josh Bradley Platform Satisfaction Paul Jackson Spanish Language/Content Paul Lucci Design/Development Brittany Smith Business & Partnerships Contact: Josh Bradley / bradley@discovertrail.com / 415.766.4591
  11. 11. jobscout JobScout Mobile For the more than 40% of people who access the Internet through their smartphones, jobscout now offers a native iOS mobile application for the iPhone available through the iTunes Store. Users can now carry all of the Internet skills training resources and career tools jobscout has to offer in their pocket. Take jobscout with you to look for a job anytime, anywhere. Contact: Josh Bradley / bradley@discovertrail.com / 415.766.4591
  12. 12. JobScout Addresses Key Issues Unemployment Unemployment remained at 7.8% in the United States during Q4 of 2012, and 2,031,400 people are without a job. Despite recent dips, unemployment remains a critical problem that calls for new solutions. Digital Divide The United States is known the world over for its innovative and industrious spirit, yet over 60 million Americans lack the Internet skills necessary for today’s market demands. In today’s economy, Internet skills are essential for finding a job. jobscout seeks to bridge the gap between digital non-natives and finding employment. jobscout Contact: Josh Bradley / bradley@discovertrail.com / 415.766.4591
  13. 13. JobScout Bridges the Digital Divide jobscout is designed for those disenfranchised by the digital divide. jobscout creates a safe and accessible entry point for users unfamiliar with the Internet. jobscout engages users through the use of gaming elements and motivates them to cultivate new skills by awarding badges. jobscout is a game changer for the over 60 million Americans who do not know how to use the Internet by creating a space online that meets their needs. jobscout Contact: Josh Bradley / bradley@discovertrail.com / 415.766.4591
  14. 14. jobscout Press Contact: Josh Bradley / bradley@discovertrail.com / 415.766.4591
  15. 15. jobscout Contact: Josh Bradley / bradley@discovertrail.com / 415.766.4591
  16. 16. jobscout Contact: Josh Bradley / bradley@discovertrail.com / 415.766.4591
  17. 17. jobscout
  18. 18. jobscout Contact: Josh Bradley / bradley@discovertrail.com / 415.766.4591
  19. 19. Success to Date Today: jobscout is available in over 1,000 locations in California. January 2013: jobscout launches its iOS application and COMPASS analytics system. October 2012: Los Angeles County Office of Education becomes jobscout’s first customer. September 2012: jobscout becomes a part of White House Ignite and Connect 2 Compete’s Everyone On initiative. February 2012: jobscout is a finalist in the 2012 Digital Learning and Media Competition sponsored by the MacArthur Foundation and Mozilla. January 2012: jobscout launches in 130 libraries across California. December 2011: Beta launch event for jobscout. September 2011: jobscout partners with the California Technology Agency. August 2011: jobscout partners with the California State Library and the LINK AMERICAS Foundation. jobscout Contact: Josh Bradley / bradley@discovertrail.com / 415.766.4591
  20. 20. Game Plan ✓ Android app launch ✓ Public launch of Spanish language site ✓ Video Content Vertical launch ✓ New COMPASS features launch ✓ Mobile app lessons launch ✓ Full-scale integration into TRAIL ecosystem for multi-platform users ✓ JobScout 2.0 launch - redesign of user flow and more personalization Q3 2013 Q4 2013 Q1 2014 Q2 2014 jobscout Contact: Josh Bradley / bradley@discovertrail.com / 415.766.4591
  21. 21. Approach: What’s Next The Future - TRAIL: Discover Your Path jobscout is the first of several platforms being designed under TRAIL (Technology Resources and Internet Literacy) including: healthscout: Personal healthcare management. civicscout: Focus on civic engagement, community participation, path to citizenship and access to online government services. financescout: Personal finance management & planning. The goal of TRAIL is to provide a suite of lifestyle management applications, rooted in a core digital literacy curriculum and partnered with state, federal and non-profit institutions to provide effective and empowering solutions to social issues. Right now, jobscout is getting people to work. jobscout Contact: Josh Bradley / bradley@discovertrail.com / 415.766.4591
  22. 22. Our Theory of Change jobscout Empowered Communities Contact: Josh Bradley / bradley@discovertrail.com / 415.766.4591
  23. 23. Contact Us Josh Bradley bradley@discovertrail.com 415.766.4591 myjobscout.co @myjobscout Thank You

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