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Bootcamp jan 12


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Bootcamp jan 12

  1. 1. Social Media Tips, Success Stories &Strategy for the Automotive Industry Hosted by: Korenne Richardson & Liz Presson
  2. 2. Overview Wednesday, January 12, 2011 What about me?! This webinar only discusses social media, not the GOSO platform. Feel free to email to schedule a live demo. A platform tour is also available on
  3. 3. Overview Wednesday, January 12, 2011 1. Introduction 2. Industry Stats 3. Industry News 4. Industry Events 5. Client Success Stories 6. Tips and Tricks
  4. 4. Industry Stats Social will be like air Wednesday, January 12, 2011 Who got the most social buzz in 2010? Source:
  5. 5. Industry Stats Social will be like air Wednesday, January 12, 2011 Mobile shopping on the rise! The study, which surveyed 10,000 visitors to top e-retailer sites, found that 11% of them made a purchase using their phones this holiday season, compared to only 2% at the same time last year. 30% of visitors used their phones to compare product details, look up prices, or find store locations. In 2009, only 11% of consumers surveyed said they used their phones to do this kind of research.Many internet users started making relationships with retailers online long before they purchasedfrom them there. In 2000, a Pew Internet survey found that while 46% of surveyed Internet users had made a purchase online, 73% had used the Internet to research a product. Source:
  6. 6. Industry News Social will be like air Wednesday, January 12, 2011 Mashable Award Winners! With more than 1.3 million nominations and votes, Must-Follow Non-Profit Mashable announced its 2010 Mashable Awards winners. The Mashable Awards highlight the very best of tech and the web. Breakthrough Website Design Best Location-Based Service Source:
  7. 7. Industry News Social will be like air Wednesday, January 12, 2011 Mashable’s Most Creative Social Media Campaign The Stand Up for WWE took reputation management to a new level. Source:
  8. 8. Industry News Social will be like air Wednesday, January 12, 2011 Mashable’s Most Creative Social Good Campaign Twitchange is an innovative charity auction that enables you to bid on the famous for a chance to have them Twit-talk to you. It bills itself as the “first-ever celebrity Twitter auction,” and offers up a hefty list of celebrities, from Simon Pegg to Pete Wentz. Users donate money for the chance to have these celebrities follow you, retweet you or mention you in a tweet and all the money raised goes to, which will then be able to finish rebuilding the Miriam Center, a home for children with cerebral palsy, severe autism and other disabilities. Source:
  9. 9. Industry News Social will be like air Wednesday, January 12, 2011 Southwest tweets away customer service fears Recently, Southwest Airlines announced a revamp to its Rapid Rewards program. The changes sweeten the rewards for people who pay more for tickets, since the points earned are directly linked to the ticket price. They reached out to a Twitter user that wasn’t satisfied with their new program to see if there was anything they could further explain. Source:
  10. 10. Industry News Social will be like air Wednesday, January 12, 2011 Youtube’s First Crowd-Source Documentary YouTube has offered its first sneak peek of the Ridley Scott- produced, crowd-sourced documentary Life in a Day before the film’s world premiere at the 2011 Sundance Film Festival on January 27. That clip is one of 1,125 out of a total of 80,000 submitted that made the final cut for the 90- minute doc. Life in a Day is based on an experiment in which thousands of people across the world shot video on July 24, 2010 to document a single day on earth. Source:
  11. 11. Industry News Social will be like air Wednesday, January 12, 2011 MINI’s new Youtube campaign Mini is going to employ something called “3D slow motion” technology for an ad that, absurdly, features a monster truck jumping four Minis. The ad, created by Amsterdam-based ad agency BSUR, was shot at a packed Las Vegas stadium and features slow-motion footage of a crowd rising to its feet, dropping hotdogs, beverages and jaws to the floor in the process. There are also lots of slow-mo shots of the truck tires nearly grazing the roofs of the Minis amid an explosive barrage of pyrotechnics and a rock opera soundtrack. To build anticipation for the spot, Mini has released two teaser spots on YouTube. Source:
  12. 12. Industry News Social will be like air Wednesday, January 12, 2011 NFL Playoffs Go Social The public list called “NFL: Playoffs” gives Twitter users aninstant, satisfying portal into football mania. The entire list has afollowing of less than 100 for now, but choosing to make use of this compilation of tweeting players, teams, and fans is a good way to get the football tweets you want. However, if following a list is not your style, then you should hand-select the teams and players that most interest you. Source:
  13. 13. Industry News Social will be like air Wednesday, January 12, 2011 NY Jets into Social Jets are one of the most active NFL teams on social media. Their strategy includes a Facebook page, with interactive tabs where fans can wish players a happy birthday, a “connect with the Jets” micro-site, which allows Jets’ Twitter followers to receive prizes and enter sweepstakes, and live video chats on Ustream as well as their website. They also encourage fan participation with their Ultimate Fan Facebook app & Fireman Ed Chant microsite. Source: &
  14. 14. Industry News Social will be like air Wednesday, January 12, 2011 Klout gets more moolahKlout, the social media analytics agency announced it has received$8.5 million in funding. Known for its “Klout Score,” which ranks social media influence, the company uses data such as likes, comments and friendship networks to determine its rankings. Source:
  15. 15. Industry News Social will be like air Wednesday, January 12, 2011 Hyundai’s Blue Link shares location Hyundai announced a new telematics service for its cars called Blue Link. The service offers emergency assistance along with a number of convenience features, including vehicle location sharing to select family and friends, and through Facebook. Source:
  16. 16. Industry News Social will be like air Wednesday, January 12, 2011 Check-in at the University of Kentucky The University of Kentucky uses Facebook Places to take advantage of the collective reach of its student’s networks to build awareness among prospective students. The university installed giant, wooden Facebook icons in the university’s signature blue on its campus to encourage students to check in at different locations around the school every day. Each student checkin shows up in the students’ news feed, which the university hopes will be seen day after day by thousands of the students’ friends who are still in high school and boost their recruiting efforts. Source:
  17. 17. Industry News Social will be like air Wednesday, January 12, 2011 Foursquare teams up with The Examiner Consumers who log on to Foursquare will get access to content from 68,000 “examiners” around the country who contribute to “It’s going to appear in local checkins. There will be reviews, recommendations, previews of concerts coming and it will tell you the best place to get a seat.” - Suzie Austin, senior vice president of content and marketing for Source:
  18. 18. Industry News Social will be like air Wednesday, January 12, 2011 Buick plays with SCVNGR Buick launched “Quest for the Keys” with SCVNGR to promote its Regal, Enclave, LaCrosse, and Verano. The scavenger hunt provides clues on Facebook and Twitter, for the first 3 weeks. The final day of game play in each city takes the fun into the streets, requiring Foursquare, Gowalla or Facebook Places to guide participants in the hunt. The hunt culminates with the discovery of 6 keys that rewards each finder with $2,000 & enters them into a chance to win a new Buick. “We are excited to bring this interactive game to several cities. It gives us an opportunity to reach out to our audience in a fun, engaging way and encourage them to explore the sites and interests that celebrate local culture and passions while generating awareness for Buick” - Craig Bierley, Buick Advertising and Promotions Director Source:
  19. 19. Industry Events Wednesday, January 12, 2011 #CES Ford unveiled its 2012 electric Ford Focus, MyFord Touch, SYNC AppLink, and MyFord Mobile. Audi demonstrated their new “head-up display.” Like a pilot’s hologram display, vital data, such as the vehicle’s direction and speed are shown on the windshield, so a driver does not have to take his eyes off the road in order to read it. It also displays what the speed limit is and where the driver should turn. GM demonstrated a concept car, called Electric Networked Vehicle, or EN-V for short, that can park itself or be summoned via a smartphone like the Batmobile. Essentially a clear bubble on two wheels, test rides on the three models were a popular attraction at the show. Source:
  20. 20. Industry Events Wednesday, January 12, 2011 What’s Happening in the Auto Industry? 2011 NAIAS Detroit on January10-23 The shows website has a "virtual show floor", allowing those who cant attend to browse the stands and enter each automakers area, where show photos and live Twitter updates will be displayed. Automakers post their updates on the shows official Facebook page, and its Twitter account tweets and retweets the best of the show. The NAIAS Youtube channel has preview tours online already & will be updated with new debuts.
  21. 21. Success Stories Wednesday, January 12, 2011 Social media builds the relationship, cements the sale
  22. 22. Success Stories Wednesday, January 12, 2011 Work those service tips Incorporate weekly service tips to encourage routine maintenance and get traffic into your service center. These also work to build your online reputation and position your dealership as a resource to your community.
  23. 23. Tips & Tricks Wednesday, January 12, 2011 Craft your Twitter voice Two employees run @VirginAmerica’s Twitter account. They work very hard to develop a consistent company voice for the account that fits with the overall brand. “The ‘Virgin Voice’ is casual, cheeky and irreverent, and so are we. Nick and I work very closely together to inject as much of the ‘Virgin Voice’ into our tweets as possible, but we aren’t afraid to let our personalities shine through either. I think it’s a mistake to over-think every message that goes out on social media. Our aim is to simply be true to Virgin’s values in our social media posts by going out of our way to create ‘wow’ for our guests and having fun along the way.” - Jill Fletcher, Social Media & Communications Manager Source:
  24. 24. Tips & Tricks Wednesday, January 12, 2011 Get everyone involved There are approximately 20 people behind JetBlue’s corporate account. “Every one of us is an established crewmember with expertise in different areas within the company that our followers find useful. Representatives from Corporate Communications, Marketing, Interactive (web)team, TrueBlue (customer loyalty) team, and Customer Commitment team are all able to respond directly to customers.This allows the JetBlue Twitter presence to answer all kind and varieties of questions. We like to think of the team as an all-seeing, quickly accessible amazing information booth.” - Morgan Johnston, Corporate Communications Manager Source:
  25. 25. Any Questions? Open Discussion Wednesday, January 12, 2011