Social Media Tips, Success Stories &Strategy for the Automotive Industry Hosted by: Korenne Richardson & Liz Presson
Overview Wednesday, December 1, 2010 1. Introduction 2. Industry Stats 3. Industry News 4. Industry Events 5. Client Success Stories 6. Tips and Tricks
Industry Stats Social will be like air Wednesday, December 1, 2010 Do promoted tweets work? Washington Post used Promoted Tweets during the election to aim trafﬁc at its coverage.It reported a 9% engagement rate for people who saw it which is higher than most advertising on the web.Most Internet marketers see the average click-through rate for an online display ad to be less than 1%. Source: http://www.pcworld.com/article/211768/twitters_challenge_personalization_cofounder_says.html
Industry Stats Social will be like air Wednesday, December 1, 2010 Facebook now worth $50 billion At a $50 billion valuation, Facebook has more than 1/4th the market capitalization of Google, and nearly 1/4th the value of Microsoft. It’s worth more than eBay and Yahoo as well, and closing on Amazon’s $80 billion valuation. Source: http://techcrunch.com/2010/11/29/facebook-now-worth-50-billion-in-secondary-trading/
Industry News Social will be like air Wednesday, December 1, 2010 Celebs Go Silent for Social Good Celebs that use Twitter remained silent in the social media universe until Alicia Keys’ charity, Keep a Child Alive to raise $1 million for World AIDS Day on December 1. The effort was supported by dramatic videos featuring the celebs “lying in cofﬁns to represent what the campaign calls their digital deaths.” Those videos were tweet out before the celebs sign off to raise awareness. Source: http://mashable.com/2010/11/28/world-aids-day-digital-deaths/
Industry News Social will be like air Wednesday, December 1, 2010 Facebook bending the rules? According to the rumor mill, Facebook may no longer require speciﬁc approval from them to administer a promotion on their social network. Source: http://www.allfacebook.com/facebook-promotions-no-longer-need-explicit-approval-from-facebook-2010-11
Industry News Social will be like air Wednesday, December 1, 2010 Make more Facebook impressions Facebook now offers impression data for all page admins. Source: http://fastgush.com/facebook/facebook-opens-up-per-story-impression-data-to-all.html
Industry News Social will be like air Wednesday, December 1, 2010 Bush takes his book tour to Facebook Live Bush uses Facebook’s LiveStream feature to promote his new memoir, Decision Points. Source: http://apps.facebook.com/facebooklive/guests.php
Industry News Social will be like air Wednesday, December 1, 2010 Twitter personalization is coming soon "With 100 million tweets ﬂowing through the system on a daily basis, theres something for everyone, but the real challenge is ﬁnding the most valuable stuff for you. That may be an alert from a business about something you want to buy, it may be something from a friend, it may be something in the news, and ﬁnding that and doing that in real time is incredibly hard, but that is where the real value is going to come from.” - Twitter Co-Founder, Evan Williams Source: http://www.pcworld.com/article/211768/twitters_challenge_personalization_cofounder_says.html
Industry News Social will be like air Wednesday, December 1, 2010 Google may acquire Groupon Google may close a deal for the group-buying service for a whopping $5.3 billion to $6 billion. Source: http://mashable.com/2010/11/30/google-groupon-6-billion/
Industry News Social will be like air Wednesday, December 1, 2010 DKNY = DK Bunny Butcher? PETA & other fur protesters ﬂooded DKNY’s Facebook page with negative comments about the brand’s inclusion of fur. DKNY has recently changed its wall to only show posts by the brand, not fans. There was never any Facebook damage- control efforts by DKNY or its parent company Louis Vuitton Moet Hennessy. Source: http://www.allfacebook.com/fur-ﬂies-over-dkny-facebook-page-2010-11
Industry News Social will be like air Wednesday, December 1, 2010 Nokia takes on social shopping Gift Together allows users to gift a phone as a group. Help Me Choose allows users to contact friends of their intended gift recipient to ask what the best gift would be. Source: http://www.facebook.com/nokia?v=app_173028842710820
Industry News Social will be like air Wednesday, December 1, 2010 Quorus allows for collaborative shopping Tips from family and friends still trump all other consumer touchpoints when it comes to inﬂuencing purchases. Quorus allows for collaborative social shopping right from a business’ website. Your customers are already talking about your products and your brand—wouldn’t you rather they chatted on your site? Source: http://www.quorus.com/quorus-discuss/
Industry News Social will be like air Wednesday, December 1, 2010 LinkedIn wants you to share Business-oriented social network LinkedIn has launched a share button, which gives publishers a way to spread their content on LinkedIn and enables users to easily share content with their LinkedIn network. Source: http://mashable.com/2010/11/30/linkedin-launches-share-button/
Industry News Social will be like air Wednesday, December 1, 2010 Meet Jumo“We can make it easier for people to connect with the professionals working in a lot of ﬁelds in order to make change happen. There are a million different groups out there working day in, day out to provide healthcare or education services, or do good government work and I think that our challenge is not to use social media to reinvent the engagement paradigm, but instead to support the work of the people who are out there getting the job done, day in, day out.” - Facebook co-founder, Chris Hughes Source:http://www.jumo.com/
Industry Events Wednesday, December 1, 2010 t Upcoming Social Events Source: http://www.mediabistro.com/events/
Industry Events Wednesday, December 1, 2010 What’s Happening in the Auto Industry? 2011 NADA Convention & Expo San Francisco on 2/5/2011
Success Stories Social will be like air Wednesday, December 1, 2010 Highlight your holiday giving Involve your social media community in your charitable initiatives. It will make them more successful and build your online reputation.
Success Stories Wednesday, December 1, 2010 #FollowFriday works! Twitter users value the mention of their account for a follower’s #FollowFriday tweet. Use this tactic to engage with followers (or those you want to follow you). It is a great opportunity for engagement.
Tips & Tricks Wednesday, December 1, 2010 Everyone loves a giftcard! Particularly for the coming holiday season, giftcard giveaways can be a great way to reward customer loyalty. Source: http://mashable.com/2010/11/29/top-20-gift-cards/
Tips & Tricks Wednesday, December 1, 2010 Should I merge my Business and Place Page? You may notice that Facebook has placed a prompt on your Business page to claim your Place page and merge the two together to begin using Facebook Deals. Keep in mind that if you do this you will lose the ability to have custom tabs.
Any Questions? Open Discussion Wednesday, December 1, 2010