10 KILLER STRATEGIC
Startups and big brands doing it right
by leveraging shared audiences.
A true win-win? 150,000 baristas (initially) will
receive Spotify Premium (good quick injection of
paid users!) and spin up custom in-store playlists,
while Starbucks loyalty card members will now
have special Spotify access and rewards.
Spotify & Starbucks
Twitch & Boiler Room
In what is primarily a distribution deal,
the underground live music collective
joins the streaming video service to
expand its exposure and reach.
Squarespace & Bandsintown
Continuing to expand its feature ecosystem,
the popular website builder brought in the
premier concert notification and artist
tracking app, allowing users to easily add a
Bandsintown widget to their websites.
BandPage & Rhapsody
The streaming service will integrate key data from
BandPage into its service, delivering relevant band
information – tour dates, merchandise, exclusive
offers – to listening fans.
Macys & zTailors
The venerable department store, in a push
to accommodate digital-first customers, is
offering on demand tailor service via
zTailors for items purchased online.
Netflix & Marriott
A first-ever for Netflix, the streaming
television service will be featured in-room
at multiple Marriott hotel properties.
New Balance & Runkeeper
The footwear brand partnered with
Runkeeper, a community and tracking app, to
created MyNB, a custom rewards program.
Universal & Marriott
Airbnb & Realtor.com
The real estate website will now include Airbnb
listings next to its for-sale homes so prospective
customers can “try before they buy”.
Yelp & Hipmunk
The business review site has, for the first
time, offered its users an easy way to book
hotel rooms right from its website with the
help of Hipmunk, a travel search service.
Head of Growth, Audiokite Research