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10 KILLER STRATEGIC
PARTNERSHIP EXAMPLES
v.3
@DisruptiveDave
Startups and big brands doing it right
by leveraging shared a...
The event ticket purveyor tapped into
the leading music streaming service to
amplify its personalized concert
recommendati...
In its first (of what I expect to be several) major league
sports partnership, the popular HD camera will provide
NHL fans...
BMW & Medium
The long form blogging site took its
first step in sponsored content by
partnering with the luxury car brand ...
Waze & Boston
Through this innovative “data-sharing
relationship,” the city’s transportation and
technology groups are usi...
ESPN & Tilt
The startup that makes it easy for groups to pay
together took advantage of the millions of
fantasy sports lea...
Roadie & Waffle House
A young startup billing itself as “the first neighbor-to-
neighbor shipping network” struck an uncon...
Codehaus, a service similar to GitHub, closed
its virtual doors, but was able to stay online a
bit longer with the help of...
In a bid to begin offering licensed music
to its streamers, the live video site has
struck partnerships with several
indep...
When the ecommerce giant decided
to launch a platform to connect
services professionals with
homeowners, it brought on
Tas...
30 million full-length tracks are now
available for streaming on the social
network’s platform, thanks to this
distributio...
Co-founder, BoomboxFM
Biz dev & growth strategy consultant
Dave Marcello
startupgrowthguy.com
@DisruptiveDave
10 More Killer Strategic Partnership Examples v.3
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10 More Killer Strategic Partnership Examples v.3

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Here's version three, with ten new partnership examples from both big brands and startups. Read more at http://www.startupgrowthguy.com/10-more-killer-strategic-partnership-examples/

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10 More Killer Strategic Partnership Examples v.3

  1. 1. 10 KILLER STRATEGIC PARTNERSHIP EXAMPLES v.3 @DisruptiveDave Startups and big brands doing it right by leveraging shared audiences. READ ON
  2. 2. The event ticket purveyor tapped into the leading music streaming service to amplify its personalized concert recommendation engine. Spotify & StubHub
  3. 3. In its first (of what I expect to be several) major league sports partnership, the popular HD camera will provide NHL fans a new view of live and recorded action, placing cameras in never-before-tried positions on ice. National Hockey League & GoPro
  4. 4. BMW & Medium The long form blogging site took its first step in sponsored content by partnering with the luxury car brand on a series of “design-focused” pieces (three other brands have since joined).
  5. 5. Waze & Boston Through this innovative “data-sharing relationship,” the city’s transportation and technology groups are using the Google- owned driving and directions app to improve their planning using real-time information from Boston traffic patterns.
  6. 6. ESPN & Tilt The startup that makes it easy for groups to pay together took advantage of the millions of fantasy sports league players on ESPN’s platform by becoming the media giant’s way to pay.
  7. 7. Roadie & Waffle House A young startup billing itself as “the first neighbor-to- neighbor shipping network” struck an unconventional deal with the 24-hour diner to act as a hand-off spot (and free breakfast!) for its delivery drivers.
  8. 8. Codehaus, a service similar to GitHub, closed its virtual doors, but was able to stay online a bit longer with the help of a new sponsor. This is an interesting and rare moment for a partnership opportunity. Sonarqube & Codehaus h"p://www.codehaus.org/  
  9. 9. In a bid to begin offering licensed music to its streamers, the live video site has struck partnerships with several independent music labels as it builds an easily accessible (and legal) song library. Twitch & Indie Labels
  10. 10. When the ecommerce giant decided to launch a platform to connect services professionals with homeowners, it brought on TaskRabbit and the startup’s 30k+ approved vendors. Amazon & TaskRabbit
  11. 11. 30 million full-length tracks are now available for streaming on the social network’s platform, thanks to this distribution partnership. Rhapsody & Twitter
  12. 12. Co-founder, BoomboxFM Biz dev & growth strategy consultant Dave Marcello startupgrowthguy.com @DisruptiveDave

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