10 KILLER STRATEGIC
Startups and big brands doing it right
by leveraging shared audiences.
The event ticket purveyor tapped into
the leading music streaming service to
amplify its personalized concert
Spotify & StubHub
In its first (of what I expect to be several) major league
sports partnership, the popular HD camera will provide
NHL fans a new view of live and recorded action,
placing cameras in never-before-tried positions on ice.
National Hockey League & GoPro
BMW & Medium
The long form blogging site took its
first step in sponsored content by
partnering with the luxury car brand on
a series of “design-focused” pieces
(three other brands have since joined).
Waze & Boston
Through this innovative “data-sharing
relationship,” the city’s transportation and
technology groups are using the Google-
owned driving and directions app to
improve their planning using real-time
information from Boston traffic patterns.
ESPN & Tilt
The startup that makes it easy for groups to pay
together took advantage of the millions of
fantasy sports league players on ESPN’s platform
by becoming the media giant’s way to pay.
Roadie & Waffle House
A young startup billing itself as “the first neighbor-to-
neighbor shipping network” struck an unconventional
deal with the 24-hour diner to act as a hand-off spot
(and free breakfast!) for its delivery drivers.
Codehaus, a service similar to GitHub, closed
its virtual doors, but was able to stay online a
bit longer with the help of a new sponsor.
This is an interesting and rare moment for a
Sonarqube & Codehaus
In a bid to begin offering licensed music
to its streamers, the live video site has
struck partnerships with several
independent music labels as it builds an
easily accessible (and legal) song library.
Twitch & Indie Labels
When the ecommerce giant decided
to launch a platform to connect
services professionals with
homeowners, it brought on
TaskRabbit and the startup’s 30k+
Amazon & TaskRabbit
30 million full-length tracks are now
available for streaming on the social
network’s platform, thanks to this
Rhapsody & Twitter
Biz dev & growth strategy consultant