Turn Fans into Fundraisers with Peer-to-Peer Tools and Facebook | Daryl Hatton, ConnectionPoint

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Turn Fans into Fundraisers with Peer-to-Peer Tools and Facebook / Daryl Hatton, FundRazr

Fundraising via social media enables all sorts of new ways to raise money. This session explores techniques to turn Facebook fans into active fundraisers. We’ll discuss some of the available tools, tips for helping your fans run successful campaigns and ways you can manage the risks of damage to your reputation inherent in letting fans run campaigns for you.

Takeaways
- Leading edge techniques for social media fundraising
- Tips for successful peer-to-peer social fundraising
- Ways to reduce risk of embarrassing campaigns

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Turn Fans into Fundraisers with Peer-to-Peer Tools and Facebook | Daryl Hatton, ConnectionPoint

  1. 1. Session E1 Turn Fans into Fundraisers withPeer-to-Peer Tools and Facebook Daryl Hatton – FundRazr CEO
  2. 2. Who R U?
  3. 3. #2
  4. 4. #3
  5. 5. Social Fundraising
  6. 6. Crowd Funding
  7. 7. Flipboard
  8. 8. ?
  9. 9. Good
  10. 10. Good
  11. 11. Pray your celebrity sponsor doesn’t have a bad day on the job during the campaign.Too long Video invitationNot enough activity Prizes / buzzNot transparent on Fan affinitycampaign progress
  12. 12. Volunteer managed campaign to raise money for a gym. $24,000+Not enough media Great use of videoNeed more ‘sprints’ Prizes from sponsorMore status updates Individual effort Fun!
  13. 13. 2000+ person Über-fan managed crowdfunding multi-media campaign $1,000,000+ Cost: ZERO!Organizational trust Great sponsorshipsMassive creativity Thanked EVERY donorLive-stream telethon Daily contestsCrowd-sourced videos Matching donationsInternational Huge authenticity
  14. 14. Gifts Tickets Fees Sales
  15. 15. Daryl Hattondaryl@fundrazr.com +1.604.984.2466http://fundrazr.com

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