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The Art of Storytelling: 2.0 Edition


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Often, fundraisers are told that they must be good storytellers. The narrative of stories is indeed critical in the relationship-building component of fundraising. But what story do you tell and how do you tell your story in the age of mass-market consumerism, of millions of internet blogs, videos, and tweets all competing for attention? And how vital is an engaging in-depth story when the sound-bite, or the 140-character tweet seems to be all that people have time for? Connect the personal touch with the marvelous world of accessible internet media, and begin listening to, and telling the stories that compel, that engage, and ultimately, that raise funds.

Presentation by: Owen Charters, Executive Director & CEO, CanadaHelps

Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits.

The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.

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The Art of Storytelling: 2.0 Edition

  1. 1. The Art of Storytelling: 2.0 Edition March 23, 2011 The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.
  2. 2. Today’s PresenterOwen Charters CEO, CanadaHelps
  3. 3. reminders You can hear us, but we can’t hear you Presentation slides will be available on For the best webinar experience, close all other applications Turn up your computer’s volume Have questions? Type questions in the Questions Log
  4. 4. What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities.For Charities A cost-effective means of raising funds online.For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities. CanadaHelps is giving made simple.
  5. 5. Storytelling 2.0 for Nonprofits: The Web Edition
  6. 6. “What is the use of livingif it be not to strive fornoble causes and tomake this muddled worlda better place for thosewho will live in it afterwe are gone?” -Sir Winston Leonard Spencer Churchill, Dundee, October 9th, 1908
  7. 7. “The donoris bothering me…”
  9. 9. www.mycharityconnects.orgfree online resources Information about technology Video demonstrations More webinars Past webinar recordings & slides Learning opportunities Events across the country
  10. 10. MyCharityConnects Conference 2011 JUNE 6 – 7 | MaRS Centre, Toronto• Join us for thought-provoking keynotes, practical how-to workshops and plenty of chances to learn from other non-profits about what works online… and what doesn’t!• A proud partner in Net Change Week• Registration is open! Early bird ends on April 30. Limited quantities available.
  11. 11. Upcoming Webinars• April 13 – Blogging Basics• April 27 – Social Media Done Right: 5 Case Studies• May 11 – Spruce up your E-newsletter• May 25 – 10 Tips to Improve Your Website• June 15 – Getting the Most From your MyCharity Account & Reports• June 29 – Know Your Website: An Intro to Google Analytics• July 20 – YouTube’s NonProfit Program & the Fundamentals of Video Storytelling
  12. 12. Keep in touch!
  13. 13. YOUR TURN