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Often, fundraisers are told that they must be good storytellers. The narrative of stories is indeed critical in the relationship-building component of fundraising. But what story do you tell and how do you tell your story in the age of mass-market consumerism, of millions of internet blogs, videos, and tweets all competing for attention? And how vital is an engaging in-depth story when the sound-bite, or the 140-character tweet seems to be all that people have time for? Connect the personal touch with the marvelous world of accessible internet media, and begin listening to, and telling the stories that compel, that engage, and ultimately, that raise funds.
Presentation by: Owen Charters, Executive Director & CEO, CanadaHelps
Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits.
The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.