To view a recording of this webinar, please visit: https://vimeo.com/111672368
Guest speakers: Holly Wagg and Fraser Green, Good Works
Nearly a year ago, we decided we simply couldn’t work with unreliable or incomplete statistics, and that you shouldn’t have to either. So we decided to poll Canadian charities to get a better sense of what the state of the web nation actually is.
Early in 2014, over 500 Canadian charities took the survey where we asked them about everything from website strategy and revenue tracking to metrics and digital fundraising activities. We’ve crunched numbers, looked at the data while standing on our heads, and today we’re pleased to share with you the findings. This report – the first of its kind – sets the benchmarks for the performance of Canadian charity websites across 26 domains.
This webinar will walk you through the high level findings, why this matters for your bottom line, and will give you access to the full report including data tables.
About Holly Wagg:
Philanthropic Counsel and Chief Digital Architect
With over 17 years in the not-for-profit sector, Holly is a seasoned fundraising and communications professional. Prior to joining the Good Works team in 2012, she managed the funds development and/or communications shops at ArtsSmarts, National Capital Region YMCA-YWCA, Canadian AIDS Society and Girls Action Foundation. Holly co-founded the Ten Oaks Project in 2004.
About Fraser Green:
Fraser Green is the Chief Strategist and Smartypants at Good Works – a consulting firm that propels charities to build deeper relationships with loyal donors and constituents. Fraser is a gifted communicator. His books, articles, blogs and contrarian rants are widely read by fundraisers and CEOs around the world. Fraser has presented sessions at hundreds of fundraising conferences in Canada, the USA and Europe. Fraser is a self-confessed ‘donor research freak’. He believes deeply that creating a superb donor experience is the key to great fundraising – and that listening carefully to donors is all-important first step in doing so.