Social Media is increasingly being used by Canadian registered charities for a number of different purposes including advancing programs, marketing and fundraising. Most regulation of charities occurred prior to the advent of social media, however, registered charities that use social media are expected to be aware of and comply with legal requirements whether in the realm of social media or otherwise. Social media’s ease of use and decentralized nature can result in mission drift and confusion over the charity's priorities, incorrect or inappropriate information being disseminated widely, and alienation of stakeholders. Is that charity employee on Twitter representing his/her own views or that of the charity? As with any new technology there are risks that registered charities need to be aware of and plan for to make social media an important and positive contribution to their charitable work.
Attendees Will Walk Away With:
• An understanding of the rules that apply to charities who use social media.
• An awareness of the rewards as well as the pitfalls and risks of engaging with social media.
• The know-how required to reasonably minimize the mistakes made with social media, alienation of stakeholders, and embarrassment for a charity.
Mark is a partner at the law firm of Blumberg Segal LLP in Toronto and works primarily in the areas of non-profit and charity law. He is also the editor of www.globalphilanthropy.ca – a Canadian website dedicated to legal, ethical and risk management issues for Canadian charities.