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With increasing competition in the media – how can you ensure your brand is top of mind and heart for potential supporters? Going beyond traditional media channels – this session will cover how you can bring together online, offline, paid and earned media for a successful branding campaign.
We’ll look at case studies of multi-channel branding campaigns and see how each channel works to build on and complement each other. We’ll compare online ads, radio, social media, TV and other branding channels and see which channels work best in which situation. We’ll look at how you can bring your team together – to get marketing, communications, public relations, fundraising and senior management engaged and on board with your branding campaign. And we’ll look at business intelligence for branding – how can you measure and assess your branding campaigns.
- Tips to integrate multiple channels into a branding campaign
- Ways to measure and assess branding campaigns
- Practical case studies of multi-channel branding campaigns