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Nonprofit organizations like WWF-Canada often have the flexibility (not to mention the limited budgets!) to make social media a good fit. We were early adapters of tools like Twitter, and continue to have a strong voice in those spaces. We are now using learnings from the first several years of our social media experience to take our online communities to the next level.
How will we continue to expand the size our community while still maintaining a high level of engagement? Where will we focus our efforts in terms of content creation – blogging, video, mobile? How can we use social media to mobilize the public to make real, meaningful change in our conservation work? How will we measure our success as our tactics develop? We will tackle these questions, and invite the audience to participate in the conversation.
Join us for detailed, practical case studies and a frank discussion about how far we’ve come, and where we’re going, in this ever-changing space.
- Insights into how WWF and other nonprofits are leading social media
- Practical case studies