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Partnering with Business for GivingTuesday!


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GivingTuesday is a new day on the calendar to celebrate generosity. This global movement invites nonprofits, businesses, and individuals to take action in support of philanthropy around GivingTuesday - December 2nd, 2014. GivingTuesday is a great opportunity for nonprofits to work together with business to increase the impact of their campaigns and grow the reach of the GivingTuesday message and movement. This presentation gives your nonprofit tips for partnering with business, and some great ideas for working together with businesses for GivingTuesday.

Published in: Government & Nonprofit
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Partnering with Business for GivingTuesday!

  1. 1. #GivingTuesdayCa – Partnering with Business for Giving Tuesday
  2. 2. Today’s Presenter Kirstin Beardsley Charity Engagement @ CanadaHelps
  3. 3. About CanadaHelps CanadaHelps is a registered charity that provides secure, low-cost, and easy-to-use online fundraising solutions to Canadian charities. CanadaHelps is a founding partner in bringing GivingTuesday to Canada! WELCOME TO GIVING MADE SIMPLE!
  4. 4. What is GivingTuesday? A day dedicated to giving back … around the world, across Canada and in your own community! Just as Black Friday kicks off the holiday shopping season, GivingTuesday is the opening day of the giving season. #GivingTuesdayCa December 2, 2014
  5. 5. Finding the Right Partner
  6. 6. The Right Business Partner Find a company that is connected to your mission in some way: • Local company or small business that has an interest in supporting the community • Your cause relates to their business goals in some way • Supports children – toy stores • Environmental organization – sporting goods • Existing relationships • Look at existing donors, volunteers, and event attendees
  7. 7. The Right Business Partner Look for mutually beneficial partnerships, not just ones that benefit your organization. Think about how your partnership could help the business meet their business objectives, including: • Reach new customers • Enhance their brand • Promote awareness • Increase traffic to their online properties • Employee engagement and morale
  8. 8. Things to Keep in Mind 1. Make sure the partnership is win-win 2. Trust is a must 3. Ensure you have common goals 4. Keep to your mission
  9. 9. Clearly Define Goals & Roles Take the time to clearly articulate and define all goals and roles of each organization to ensure successful execution. • How will each party be recognized? • Who is responsible for reaching out to media, other community partners? • What are the expectations around availability? • What resources will each party invest?
  10. 10. #GivingTuesdayCa – Business-Cause Partnership Ideas
  11. 11. FIND A MATCHING PARTNER • Find a local company that would like to get involved in #GivingTuesdayCa • Ask them to match donations made to your organization on December 2nd • Promote the match to your donors and let them know that their donations can have a greater impact if they give on #GivingTuesdayCa • A matching appeal is a great way to leverage existing/planned donations
  12. 12. Alzheimer Society of Nova Scotia & Deloitte Deloitte matched up to $5,000 in donations from individuals, allowing the Alzheimer Society of Nova Scotia to raise over $10k!
  13. 13. Adopt-a-Cause Let companies know that your organization is hoping to find a partner that will adopt your organization as its GivingTuesday cause.
  14. 14. Employee Giving Ask your partner to promote your cause to their employees in a GivingTuesday employee giving campaign.
  15. 15. Employee Giving – FUNdraising Challenge Ask departments to work together to raise funds for your cause in a friendly competition leading up to GivingTuesday.
  16. 16. In-Store Giving Ask stores and other retailers to promote your cause to customers and ask for donations in-store. If receipts aren’t issued, retailers could offer in-store incentives for making a donation.
  17. 17. Chez Lévêque Montreal restaurant Chez Lévêque collected donations for several causes from customers as well as making corporate donations.
  18. 18. Year-End Giving Companies can give donations to your organization in honour of employees, clients, or other stakeholders in lieu of holiday gifts. $50
  19. 19. “Take Action & We’ll Donate” Companies can promote their networks to take a particular action, and for every action, donate a certain amount to your cause.
  20. 20. Sponsor Your GivingTuesday Campaign Ask a local business to support the costs associated with your GivingTuesday campaign and give them prominence in campaign material. A Better World Charity GivingTuesday Campaign Supported by A Great Local Business Fundraising Goal: $2,000 Support our organization this GivingTuesday with a donation in support of our important…
  21. 21. Raise awareness Maple Ridge/Pitt Meadows Community Services teamed up with local business, Haney Sewing & Sound, and distributed this bookmark with a mailout that was delivered to over 11,000 households before GivingTuesday.
  22. 22. Non-Monetary Support Businesses can collect goods from their customers or clients to support your organization.
  23. 23. Volunteer Teams Does your organization need volunteers to execute your GivingTuesday plan? Partner with a local business to engage teams of volunteers.
  24. 24. Phil Communications Montreal The team at Phil Communications in Montreal volunteered to help the Miriam Home for people with intellectual deficiencies organize their annual Hannukah party on Tuesday December 3rd.
  25. 25. Young Detroit Builders Young Detroit Builders partnered with local business to create teams to winterize 20 homes in Detroit’s North End
  26. 26. Celebrate Corporate Donors Use GivingTuesday to thank your corporate donors and hopefully renew that support for years to come!
  27. 27. GivingTuesday Open House Ask businesses to provide in-kind support for hosting a GivingTuesday Open House at your organization. Get food, coffee, paper products, and other party supplies covered.
  28. 28. Coalitions & Collaborations Coming together with a group of local charities, business, and public sector groups has incredible power.
  29. 29. B’More Gives More
  30. 30. • Use #GivingTuesdayCa as an opportunity to shift the conversation away from giving funds and promote different ways to support your organization: • Skilled volunteering • Raising awareness for your organization • Fundraising • Forwarding your newsletter • Sharing your Facebook page • Retweeting • Donating goods Promote Other Ways of Giving
  31. 31. LET #GivingTuesdayCa HELP YOU! • Resources on • Partner Toolkit • Case Studies • Intro to Social Media Guide • Facebook Best Practices • Corporate Engagement Guide • Blog posts • Download logos and graphic assets Join the GivingTuesday Canada mailing list!
  32. 32. Upcoming Webinars Sign up for the GivingTuesday mailing list to learn more about upcoming webinars that will help your charity make the most of GivingTuesday!