Optimizing Your
Donate Now Button
      March 25, 2009
Reminders
      You can hear us, but we can’t hear you




Type questions in the Questions Log




            Presentatio...
CanadaHelps.org
What is CanadaHelps?
 A public charitable foundation that provides accessible and
 affordable online techn...
Today’s Presenters
• Kirstin Beardsley
  Communications and Marketing Coordinator


• Mike Henry
  Charity Liaison




   ...
Webinar Agenda
1. Donate Now Button Basics
2. Optimization Tips
    •   Keys to improving your online donation success
   ...
DONATE NOW BUTTON BASICS
What is the Donate Now button?




• A button on your website, blog, email signature, etc. that
  links your supporters to...
Where do I find the
              Donate Now button?




• Under the LINK tab of your MyCharity account, obtain the HTML c...
• Once you choose an image, HTML code is automatically generated
• All you have to do is add this code to your website’s e...
Anatomy of the Donate Now button


                =            +
                     IMAGE       HYPERLINK


• The Donat...
OPTIMIZATION TIPS
Location, location, location.




• The upper right corner is prime website real estate
• Eliminate the need to scroll to ...
• Put your Donate Now
  button “above the
  fold”
• Visitors should not
  have to scroll too
  much to find what
  they ar...
Test your link.




• There’s nothing worse than a broken link
• Once it’s up on your site, make sure it takes
  people wh...
Create an appeal.




• Frame the button in a compelling way
• Show your visitors how you want them to engage with your
  ...
It’s not just for your website.




• Include the Donate Now button in every
  communication vehicle
  • Blog, email signa...
Blogs




• Search engines love blogs
• Readers may get inspired to donate after reading a blog post –
  Including your Do...
Email Signature




• Great way to remind people your organization accepts donations
  online
• Get everyone in your organ...
E-newsletters




• Always include a clickable Donate Now button along with your e-
  newsletter no matter what format: HT...
Put it on every page.




• Remember that the act of giving is immediate
• You cannot predict what page someone will be on...
Follow-up.
• Let donors know how they
  helped your mission
• Recognize donors in a timely
  way
• Remember to include
  C...
Test it out.




• It shouldn’t take someone more than 2 seconds
  to locate your Donate Now button
• Make it impossible t...
Know your stats.




• Login to your MyCharity account and check your
  Donation Sources
• The majority of your donations ...
Make it easy.

     Clicking the       Filling out     Receiving
    Donate Now!         Donation      electronic tax
    ...
EXPLAINING CANADAHELPS TO
YOUR DONORS
• On your website, let donors know how their
  donations will be processed through
  CanadaHelps
• Explain that credit car...
Other things you should
              tell your donors…
• CanadaHelps is a charity too
• Inform donors that CanadaHelps as...
• Launching next week!
• Free online resources              Next Webinar

   • Information about technology   “GivingPages...
Question and Answer
  You can hear us, but
  we can’t hear you



Ask questions in the
Questions Log




Ask away!
Thank you for attending!
Slides will be up on: www.slideshare.net/MyCharityConnects

Stay tuned for news about the MyChari...
Step-by-Step Tutorial

Adding the Donate Now! button to your
Outlook email signature
Outlook 2007
• Save the Donate Now button image of your choice onto your computer.
• Select Tools > Options
• Choose the “...
Optimizing Your Donate Now Button
Optimizing Your Donate Now Button
Optimizing Your Donate Now Button
Optimizing Your Donate Now Button
Optimizing Your Donate Now Button
Optimizing Your Donate Now Button
Optimizing Your Donate Now Button
Optimizing Your Donate Now Button
Optimizing Your Donate Now Button
Optimizing Your Donate Now Button
Optimizing Your Donate Now Button
Optimizing Your Donate Now Button
Optimizing Your Donate Now Button
Optimizing Your Donate Now Button
Optimizing Your Donate Now Button
Upcoming SlideShare
Loading in …5
×

Optimizing Your Donate Now Button

5,373 views

Published on

Presentation slides from our March 25, 2009 webinar.

Learn how to make the best of your CanadaHelps Donate Now! Button to raise funds for your organization.

Highlights:
- Adding the button to your website, blog, and email signature
- Suggestions on where to add the button to maximize donations
- Explaining CanadaHelps to your donors
- Tips for success
- And much more!

Published in: Technology, Design
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total views
5,373
On SlideShare
0
From Embeds
0
Number of Embeds
36
Actions
Shares
0
Downloads
80
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Optimizing Your Donate Now Button

  1. 1. Optimizing Your Donate Now Button March 25, 2009
  2. 2. Reminders You can hear us, but we can’t hear you Type questions in the Questions Log Presentation slides will be available on Slideshare Turn up your volume For the best webinar experience, close all other applications. For audio, turn on your speakers, or Call 1-516-453-0014; Code 298-048-993
  3. 3. CanadaHelps.org What is CanadaHelps? A public charitable foundation that provides accessible and affordable online technology to both donors and charities. For Charities A cost-effective means of raising funds online. For Donors A one-stop-shop for giving. CanadaHelps is a charity helping charities. For audio, turn on your speakers, or Call 1-516-453-0014; Code 298-048-993
  4. 4. Today’s Presenters • Kirstin Beardsley Communications and Marketing Coordinator • Mike Henry Charity Liaison For audio, turn on your speakers, or Call 1-516-453-0014; Code 298-048-993
  5. 5. Webinar Agenda 1. Donate Now Button Basics 2. Optimization Tips • Keys to improving your online donation success • Examples from the sector 3. Explaining CanadaHelps to your donors 4. Q & A 5. Step-by-Step Tutorial • Adding your Donate Now button to your email signature in Outlook For audio, turn on your speakers, or Call 1-516-453-0014; Code 298-048-993
  6. 6. DONATE NOW BUTTON BASICS
  7. 7. What is the Donate Now button? • A button on your website, blog, email signature, etc. that links your supporters to your donation page on CanadaHelps • Allows for a seamless transition from your organization’s website to your donation page on CanadaHelps For audio, turn on your speakers, or Call 1-516-453-0014; Code 298-048-993
  8. 8. Where do I find the Donate Now button? • Under the LINK tab of your MyCharity account, obtain the HTML code to add the button to your website • The first step is to choose the set of buttons you like best • Available in English and French For audio, turn on your speakers, or Call 1-516-453-0014; Code 298-048-993
  9. 9. • Once you choose an image, HTML code is automatically generated • All you have to do is add this code to your website’s existing HTML • If you are unsure of what to do with the code, ask your charity’s website personnel to assist you For audio, turn on your speakers, or Call 1-516-453-0014; Code 298-048-993
  10. 10. Anatomy of the Donate Now button = + IMAGE HYPERLINK • The Donate Now! Button is made up of a hyperlinked graphic • When using a webpage editor like Frontpage, you’ll need to save the Donate Now button image
  11. 11. OPTIMIZATION TIPS
  12. 12. Location, location, location. • The upper right corner is prime website real estate • Eliminate the need to scroll to find the button • Make sure your Donate Now button stands out from the rest of your website For audio, turn on your speakers, or Call 1-516-453-0014; Code 298-048-993
  13. 13. • Put your Donate Now button “above the fold” • Visitors should not have to scroll too much to find what they are looking for
  14. 14. Test your link. • There’s nothing worse than a broken link • Once it’s up on your site, make sure it takes people where it should • Use the full link provided in your MyCharity account For audio, turn on your speakers, or Call 1-516-453-0014; Code 298-048-993
  15. 15. Create an appeal. • Frame the button in a compelling way • Show your visitors how you want them to engage with your organization • Make it about the donor. Why should they care? What can they help accomplish? For audio, turn on your speakers, or Call 1-516-453-0014; Code 298-048-993
  16. 16. It’s not just for your website. • Include the Donate Now button in every communication vehicle • Blog, email signature, e-Newsletter
  17. 17. Blogs • Search engines love blogs • Readers may get inspired to donate after reading a blog post – Including your Donate Now button on it will make it easy and quick
  18. 18. Email Signature • Great way to remind people your organization accepts donations online • Get everyone in your organization to do it • Include a brief tagline/quote about your charity, campaign, etc.
  19. 19. E-newsletters • Always include a clickable Donate Now button along with your e- newsletter no matter what format: HTML newsletter • HTML, PDF, Word document, etc.
  20. 20. Put it on every page. • Remember that the act of giving is immediate • You cannot predict what page someone will be on when they are inspired to donate—save them some clicks by putting the button on every page! • Put it in the navigation so it’ll always be there
  21. 21. Follow-up. • Let donors know how they helped your mission • Recognize donors in a timely way • Remember to include CanadaHelps donors in your charity’s regular donor recognition programs • Find donor details in your MyCharity account
  22. 22. Test it out. • It shouldn’t take someone more than 2 seconds to locate your Donate Now button • Make it impossible to miss! • Do this testing often to optimize your online donations
  23. 23. Know your stats. • Login to your MyCharity account and check your Donation Sources • The majority of your donations should come from your Donate Now button • If they aren't, start optimizing!
  24. 24. Make it easy. Clicking the Filling out Receiving Donate Now! Donation electronic tax Button Details receipt • The button should be easy to find • The process should be simple and clear • The donation process is easy through CanadaHelps • Make it easy for people to help your organization
  25. 25. EXPLAINING CANADAHELPS TO YOUR DONORS
  26. 26. • On your website, let donors know how their donations will be processed through CanadaHelps • Explain that credit cards will be charged by CanadaHelps—not your charity • Emphasize security and privacy
  27. 27. Other things you should tell your donors… • CanadaHelps is a charity too • Inform donors that CanadaHelps assesses a transaction fee on each donation before disbursing it to your charity • Highlight the benefits of online giving for both donors and charities • Update your donors about the different ways to give available through CanadaHelps • GivingPages, monthly giving, Charity Gift Cards, donations of securities
  28. 28. • Launching next week! • Free online resources Next Webinar • Information about technology “GivingPages • Demos 101” • More webinars APRIL 8 • Two-day conference: June 8-9, 2PM – 3PM (Eastern Time) 2009 in Toronto
  29. 29. Question and Answer You can hear us, but we can’t hear you Ask questions in the Questions Log Ask away!
  30. 30. Thank you for attending! Slides will be up on: www.slideshare.net/MyCharityConnects Stay tuned for news about the MyCharityConnects website launch! Questions, feedback, comments? Email Amy at: amyh@canadahelps.org
  31. 31. Step-by-Step Tutorial Adding the Donate Now! button to your Outlook email signature
  32. 32. Outlook 2007 • Save the Donate Now button image of your choice onto your computer. • Select Tools > Options • Choose the “Mail Format” tab at the top. • Click the “Signatures” button. • Choose to create a new signature and name it. • Design your desired signature in the body of the message. • Once you’re done with your text, set your cursor to where you'd like to insert the Donate Now button. Click the “Picturequot; icon on the right side of the text tools next to the globe icon. Find the image on your computer and press “Insert.” • Make sure the Donate Now button is highlighted and click the “Insert Hyperlink” icon. • In the Address field, paste the hyperlink provided under the LINK tab of your MyCharity account and click “OK.” • You now have an email signature that includes a hyperlinked image to your donation page on CanadaHelps!

×